Researchers Hoppe, Vieira and Barcellos (2013) point out that there is a gap between attitudes and behavior, meaning that consumers are positive about organic food, but usually do not buy it. Their findings showed an alignment between positive attitude and consumption behavior. Individual attitudes towards buying organic food are primarily based on beliefs about benefits (healthy, at first place, as well as environment friendly and natural), while beliefs about visual or risks are much less influential (such as less attractive and not been really organic).
Mohamad, Rusdi and Hashim (2013) indicated that the consumers of organic food in the urban areas tend to be older, and have a greater income. Also, their study establishes that a majority of the consumers are working professionals and they may want to consume organic foods as a means to help reduce their stress levels and maintain an energetic lifestyle.
Kulikovski and Agolli (2010) discovered that organic food is generally looked upon as a substitute to conventional food for consumers who are concerned about food safety and quality. On the other hand health, ethical concern, price premium and trust in labeling do not have any significant influence on those who purchase organic food. Moreover, consumers believe that
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There is a need to differentiate consumer markets, based on the consumer’s personal involvement with the attributes of the product, and not simply the attributes in themselves. Also, that organic food has an emotional dimension that increases in strength as the consumption frequency rises, increasing the number of associations formed and the level of abstraction reached by consumers. This clearly suggests that credence characteristics become part of consumers’ cognitive processes and have an impact on their decision-making
Check your supermarket, there could be lies on your food, telling you that what you are eating is organic and cared for but most of it is not. The documentary In Organic We Trust by Kip Pastor focuses on organic foods, what they are, how they are grown, and what makes them “organic”. What he finds is shocking and relevant to society today in every way possible. Pastor proves this to the audience by using a strong form of logos throughout the documentary. He conveys it to those watching by using pathos to play on their heart strings, but lacks via ethos to win over the rest of the audience. A great job is done in this film of convincing the audience that Pastor is on their side and fighting for the health of America, even questioning what “organic” actually is.
Steven Shapin is an expert when it comes to telling people the reality of the situation. In his, article “What Are You Buying When You Buy Organic?” Shapin exposes and explains the truth behind the word organic. He explains that our view on organic is not a reality. The small farms that we picture in our heads are really just big business in disguise and these big businesses are trying to do good by supposedly not using harmful pesticides. Which are supposed to not damage the environment but in reality they are probably not making any sort of difference. Some people care about the environment, while others are buying taste when it comes to organic food but using different pesticides are going to help the taste, only freshness tastes the best.
In Organic We Trust, Kip Pastor attempted to persuade the viewers that, although the food system may be flawed, organic foods are actually better to consume. Overall, throughout the entire film Pastors uses of pathos, ethos and logos were used in a very precise and effective manner. Although Pastor’s use of pathos and logos were better structured that the ethos, all of the three types of arguments were credible and valid. Pastor’s overall goals to educate the viewers about organic food and the food system were extremely observable throughout the entire film. There’s no doubt that Pastor’s message is very powerful and convincing. The motivation behind this film is the reason for Pastor’s success and credibility.
Organic products and non-organic products have been a subject of interest for me for a great amount of time because I have often questioned whether there really was a difference between the two types of products. I always wondered what the nutritional, economic, laborious, and pollution differences were, if any, in the creation of the two types of products. Through research, I have found several sources of information which allow me to determine more than a physical difference between the two.
While the organic movement has increased the production and sale of organic food in the United States, something that should be noted is that the stock of Whole Foods Market, a grocery store is dedicated to the sale of organic food, has gone down 40% since October of 2013. Whole Foods Market’s success rates are slowly beginning to diminish and it may lose its dominance in the organic foods market (The Economist, 2014). While this may seem indicative of a decrease in public interest of organic food, it really indicates the opposite. After seeing the success of Whole Foods Market, new stores such as Trader Joe’s and Sprouts entered the organic market and became strong competition. The decline in Whole Foods Market’s success may be attributed
With the world’s population continuing to increase, the demand for food is higher than ever. This increase in food demand also calls for more efficient ways of growing and providing the food. Two methods that are very controversial are the organic and conventional method. While many people support the organic method because of its known benefits, others feel that it is an over inflated industry that cheats consumers out of their money. But recently many studies have disproved those critics. These studies prove that Organic food is a better choice than conventional because it is better for the environment, avoids the use of chemicals, and is generally more beneficial.
Thesis: Organic food is full of nutrients and when compared to conventional food is a much better choice
Currently, there is a global demand emerging for organic products specifically a huge consumer demand in the United States and Europe. The United States ranks fourth in organically farmed land globally, and sales of organic food have increased by almost a factor of six, from $3.6 billion in 1997 to $21.1 billion in 2008 (Reganold, Andrews, Reeve, Carpenter-Boggs, Schadt, Alldredge, Ross, Davies, Zhou, 2010). In the United States, organic farming has gained much popularity in the farm sector, mainly due to the new wave or generally recognized as healthy food products (Uematsu, Mishra, 2012).
Yiridoe, E., Bonti-Ankomah, S., & Martin, R. (2005). Comparison of consumer perceptions and preference toward organic versus conventionally produced foods: A review and update of the literature. Renewable Agriculture and Food Systems, 20(4), 193-205. Retrieved from http://journals.cambridge.org.er.lib.k-state.edu/action/displayFulltext?type=6&fid=692720&jid=RAF&volumeId=20&issueId=04&aid=692716&bodyId=&membershipNumber=&societyETOCSession=&fulltextType=RA&fileId=S1742170505000220
Food has been a common source of necessity in our everyday lives as humans. It helps gives us nutrition and energy to live throughout our life. Over several decades, the development of making foods has evolved. They have changed from natural to processed foods in recent years. Nowadays natural ingredients are barely used in the making of foods like bread, cheese, or yogurt. The food industry today has replaced natural food making with inorganic ingredients. The cause of this switch is due to processed foods being easier, cheaper and faster to make. Artificial nutrition and processed foods have been proven to last longer in market shelves then natural foods. Also, due to artificial additives in processed foods they help satisfy consumers taste more than natural ingredients. The method of producing processed foods is common in today's food industry and helps make money faster and efficiently for companies. Examples of this can be found in all markets that distribute food. Even though processed foods may be easier and faster to make, they are nowhere near as healthy for consumers compared to natural foods. Natural foods are healthier, wholesome, and beneficial to the human body and planet then processed foods.
Consumer Perception: Even though consumers’ have become conscious about the kind of food they buy; there is not a clear understanding and implication of “organic”. They are also not able to tell the difference between “natural” and “organic” on product labels. The gap is even wider for consumers that have never purchased any kind of organic food till date.
The term “organic” is almost everywhere in modern society, whether it’s used to promote a product or it’s debated on whether it really benefits the human diet. Organic food is heavily debated on as it appears more and more in local grocery stores and farmers markets begin to populate, it raises questions such as “Is organic food better than food grown with pesticides and biologically engineered genes?” and “Are there benefits to eating organically over foods grown in any other way?” In terms of what data and results show in research may help lead to answers to most of the heavily debated issues throughout discussions on organic food.
Organic food is food that is grown without any pesticide or fertilizers. In recent years, sales for organic foods are increasing every year. A lot of people go to supermarkets in order to buy some organic foods, because they think that organic foods are healthier than conventional foods. People purchase organic foods for different reasons such as personal health, the quality of organic foods, and taste, but the most important reason is personal health. The topic that whether organic foods have more benefits or not is very controversial for a long time. Maybe some people believe that organic foods are beneficial to human health, but some other people disagree with the viewpoint, so buying organic foods depend on people’s choices. People believe organic foods are healthier because they generally think organic foods have less pesticide and fertilizer residue, more nutritional values, and are beneficial to environment.
Conclusion: Now a day’s organic food is getting popular and people are getting aware about the health promoting benefits of having organic food and it is easily available in the grocery store labeled as organic. The main reason most of the people don’t opt for organic food is it is higher in price, we have a false sense that conventional food comes at lower price, the price does not include the government spending on cleaning of pollution caused by producing such conventional produces, and government subsidies on agriculture, these are all tax payers money and ultimately goes from our pocket, thus why thing on short term benefits of conventional food, when organic food has long term benefit on our health , environment and future.
Life truly is precious. The majority of people around the globe hope to live a happy and healthy life. Reaching these goals is what most people spend their entire life trying to achieve. There are basic needs that every person has: shelter, clothing, water, and food. In the past when individuals were able to provide for themselves and their families they were able to be content. In the present day however, there is an increasing concern about what type of food is best. Another question is, what type of food should one provide for their family? There are pros and cons to almost every situation. Eating organic food leads to a healthier lifestyle. More and more people are drawing the conclusion that eating organic food leads to a healthier lifestyle.