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Hp competitive strategy
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Case Analysis: The HP-Cisco Alliance
I-Discuss the companies involves in the case:
A) HP’s Size:
HP is the acronym for Hewlett–Packard. This company is an American multinational information technology corporation, created in 1939 by William "Bill" Redington Hewlett and Dave Packard. It is said that HP is the largest company in Silicon Valley and one of the most widely respected technology companies in the world. It is a global technology, services company and world leading PC manufacturers. HP is ranked in Fortune 500 as the fifteenth company, which has the most important revenue in 2013.
Therefore, according to a BusinessWeek Study, HP was the world's 11th most valuable brand as of 2009.
HP has many sponsorships. One well known sponsorship is of Walt Disney World's Epcot Park's Mission: SPACE. Moreover, from 1995 to 1999, and again in 2013, HP has been the t-shirt sponsor of Premier League club Tottenham Hotspur F.C. Then from 1997 to 1999 it was for the Australian Football League club North Melbourne Football Club. Furthermore, it was the sole sponsor of the BMW Williams Formula 1 team and the Renault F1.
In addition, after the acquisition of Compaq in 2002, HP has made a place in the "Compaq Presario" brand on low-end home desktops and laptops, then with the "HP Compaq" brand on business desktops and laptops, and finally on Intel-architecture servers with the brand "HP ProLiant".
Lastly, the HP group has a number of 1600 specialists of its 130,000 employees spread worldwide. It also has sales offices in 160 countries with 15,000 sales representatives.
HP is worldwide. Indeed, its management is directed from its headquarters in Palo Alto, California, USA. Its U.S. operations are from its office in Texas, near Houston. Its ...
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...er than its competitors.
-Selling concept: HP focus on creating sales transactions such as regular promotions to attract customers.
-Product concept: To always offers to its consumers, top notch products in terms of quality, performance and innovative features. HP created new items, such as the HP Pavilion dv4000 and Compaq Presario V4000 series Notebook PCs.
-Production concept: HP sells its product on an available and highly affordable range. HP products can be easily purchased at Courts, Harvey Norman, Best and etc.
-Social marketing concept: HP is all about society’s long run interests. It is reducing its environmental impact by calculating greenhouse gas emissions generated by the operations and use of electricity.
In consequence, when speaking about the target market we have to understand how the marketing mix is distributed. Here are the 4Ps presented:
The 4 Ps of the marketing mix are: Product, Promotion, Price, and Place. The marketing mix puts the right products, at the right price point, in the right place, at the right time. The following examines how Claire’s Chocolates optimizes its marketing mix (Yoo, Donthu, & Lee, 2000, 195-196).
For instance, Primark 's products offer customers clothing as a base product, of witch actual benefits are being to be cheap and trendy, and they may have some return policy as augmented benefit in case of defects. Each product may be realised following a new product development process to improve its success rate (Harris and Schaefer, 2015, p.43-47).
According to report 1, Hewlett-Packard (HP) Development Company is an American global information and technology company while Lenovo is a Chinese multi-national information technology company.
A product is an object or a service that is mass produced or manufactured on a large scale with a specific volume of units (Australian Business Case Studies, 2008). This piece of the market mix also encompasses how the product is packaged, the overall performance of the product/service, and the design and structure of the product.
Products must be ensured to meet the needs of customers in terms of Appearance, Function, and Cost. Products should be conveniently available for customers to
HP has to choose a target audience which are the people you are mainly going to sell your products. The target audience for the HP’s PSG industry are the people in the business industry. In order to attract they need to have a customer driven marketing strategy. This strategy is made up of 5 marketing concepts. They are social marketing concept, marketing concept, selling concept, product concept, and production concept. For social marketing concept, companies should consider the society’s long run interests also considering customers wants and needs. HP is committed to reducing its environmental impact of business. HP manages its energy impact by calculating greenhouse gas (GHG) emissions generated by our operations and use of electricity. To achieve organization goals, must focus on knowing the needs and wants of the target market and delivering desired satisfaction better than its competitors; this is called marketing concept. And for selling concept, HP understands the customer needs and wants hence customers will not buy unless there are selling and promotion efforts, hence companies focus on creating sales transactions. HP conducts regular promotions to attract customers and increases sale truncations. For the product concept, consumers prefer products that offer the most in quality, performance and innovative features.
Hewlett-Packard Company (HP) is known to be one of the major sellers in the Personal Computer and technology industry. The company gets its name from the last names of the two founders of the company by the names of Bill Hewlett and Dave Packard (HP Garage Timeline, 2015). The company that was foundered by Bill and Dave, started in a garage, has developed into a well diverse business that specializes software development, solutions, and products, and technology.
Hewlett-Packard (HP), founded in 1947, is an American information technology corporation which provides technologies, products and services to companies and individuals in different sectors. HP is one of leading PC manufacturers and its main product lines include computers, data storage devices, software and imaging products
What is product? Product can be anything, tangible and intangible. Product is anything that the company can offer to the consumer. Apple’s products are the best of service in the market. From computer to smartphone to tablet computer, today customer believe that if they get the apple product. Even that price is high also worth it. Apple products are usually high quality, so in some case that is the best of available device for customer. However, it is not perfect, many customers leave for a series of problems, so they deeply hurt.
2009-overtook Siemens of Germany and Hewlett-Packard of USA, revenue of $117.4 billion to take no.1 spot as world’s largest technology company
THE PRODUCTION CONCEPT: This concept believes the philosophy that the product creates its own demands i.e. customer tend to purchase those products that are easily available in the market and are not that expensive so therefore company's following this concept concentrated on high production efficiency with low cost and mass distributions .
Organisation Analysis Apple - Value proposition and Culture Apple - Company Description Apple Inc., was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on 1976, is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites. Apple is the world's second-largest information technology company by revenue and the world's third-largest mobile phone maker. “Fortune” magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.
The company started its life as a humble motherboard manufacturer with just a handful of employees. But now it is the leading technology company over 12,500 employees worldwide.
In 1934 Bill Hewlett and Dave Packard graduate from Stanford University; shortly thereafter Packard takes up duties working for General Electric Schenectady, New York while Hewlett completes graduate work at MIT and returns to Palo Alto, California (Hp Garage Timeline, 2014). During 1937/38 Bill Hewlett and Dave Packard join forces having their first official business meeting and embarking on developing HP’s first product, an audio oscillator. Between 1939-1940 Hewlett and Packard formalize their partnershi...
HPWS refers to interconnected practices of Human Resources that have been designed with the purpose of enhancing the effectiveness of employees. Such practices include performance appraisal, selection, motivation, compensation, and training among others. In order for employees to be excellent in service delivery for their respective employers, there is need that they acquire skills that are relevant to their jobs and enable them to improve on their performance. In relation to an online institution of higher education, it is very possible to implement such a system. This is possible and necessary for the interest of improving service delivery by different employees in the institution. It is the duty of the human resources manager to analyze what the institution really needs in order to be able to come up with the most effective system (Snell, 2010).