HP strategy analysis

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Differentiation strategy is a means to make products have a strong competitive advantage. It can be different on the appearance, functions, software, and after sale service. The only one purpose of differentiation is to keep customers and attract more clients. Differentiation products usually are the most important factor to make a company earn profits because people usually like the products that are unique and useful. Considered with the products of HP, it produces a lot of desktop computer, but other companies such as Lenovo and Dell also have the same products for the same functions. HP supplies online music service, displayer, and a very limited number of mobile products, etc. However, Apple have more unique products that are similar to HP’s, and are more popular in the market even if the price is much more higher than HP. For example, Apple has Mac mini, Mac Pro, and iMac. They are the only three desktop computer products for Apple, but they all have special features. Mac Mini has normal functions, but the scale of the device is very small. The new Mac Pro computer has excellent performance, and the scale is smaller than HP’ normal computer. Otherwise, its appearance is special, too. iMac has not been a very strong performance, but it combines computer with displayer that save the space at home, and the scale is still smaller than other brand’s All-In-One computer. The situation is not a benefit for HP because its products are too normal in the market. Thus, different products would be the best way for HP to survive in the technology industry. However, different products sometimes should pay more on research that would stressful to HP. Focus strategy is one of the best strategies that suit to a company with a poor financial... ... middle of paper ... ...ewlett and I Built Our Company, S9. Retrieved from http://go.galegroup.com.ezproxy.callutheran.edu/ps/retrieve.do?sgHitCountType=None&sort=DA-SORT&inPS=true&prodId=AONE&userGroupName=callutheran&tabID=T003&searchId=R11&resultListType=RESULT_LIST&contentSegment=&searchType=BasicSearchForm¤tPosition=1&contentSet=GALE|A18100350&&docId=GALE|A18100350&docType=GALE&role= Wong, C. W. Y. (2013). Journal of supply chain management. Leveraging environmental information integration to enable environmental management capability and performance., 114. Retrieved from http://go.galegroup.com.ezproxy.callutheran.edu/ps/retrieve.do?sgHitCountType=None&sort=DA-SORT&inPS=true&prodId=AONE&userGroupName=callutheran&tabID=T002&searchId=R15&resultListType=RESULT_LIST&contentSegment=&searchType=BasicSearchForm¤tPosition=3&contentSet=GALE|A330680497&&docId=GALE|A330680497&docType=GALE&role=

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