Table of Contents 1. Introduction 4 2. Mission statement 4 3. Vision statement 4 4. Product categories 5 5. Major competitors 5 6. Industry analysis 5 a) SWOT ANALYSIS 5 i. STRENGTHS 5 ii. WEAKNESS 6 iii. OPPURTUNITIES 6 iv. THREATS 8 b) PORTER FIVE FORCES MODEL 8 i. Threat of substitute products 8 ii. Threat of new entrants 8 iii. Industry Rivalry 9 iv. Bargaining power of suppliers 9 v. Bargaining power of Buyers 9 c) BCG Matrix: 9 a) Stars: 11 b) Cash Cow: 11 c) Dogs: 11 d) Question Marks: 12 7. Benchmarking:-Strategic mapping with respect to competitors 12 a) Pricing 12 b) Products and features 12 b) Market Positioning 13 c) Supply Chain Management 13 d) Financials 13 8. Key Take Away from Financial Data 15 a) Debt Equity Ratio 15 b) Current Ratio 15 c) Fixed Assets Turnover Ratio 15 9. References 16 1. Introduction Micromax was registered as “Micromax Informatics Private Ltd.” in March 29, 2000 with its registered office in New Delhi. The company is 10th largest mobile handset manufacturer in the world & second largest smartphones company in India. It was co-founded by Rajesh Agarwal, Sumeet Arora, Rahul Sharma & Vikas Jain.Four of them holds important portfolios in the firm:- Few of the major developments during the course of setting up the business were: Fiscal Year Key Events 2000 Company was incorporated s Micromax Informatics Ltd. 2001 Started software-commerce & embedded technology business. 2003 Also developed digitally automated traffic information security system for airport authority of India. 2005 Started M2M distribution for Nokia fixed modules 2006 Launch of self-branded products under the umbrella of “ Micromax” 2008 Started business as m... ... middle of paper ... ... a high asset turnover ratio. 9. References [1] “A $400 Phone for the masses?-India’s Micromax, known for low price handsets, pushes into smartphones arena” ProQuest document ID: 929135140 [2012] [2] “Gulf News: Micromax breaks into local market” by Megha Bahree, ProQuest document ID: 821244497 [2010] [3] Draft Red Herring Prospectus Dated: September 29, 2010 [4] Capitaline “Micromax Informatics Ltd”. [5] http://sunnyhhe.blogspot.in/2008/03/porters-5-forces-model-mobile-phone.html) [6] www.csus.edu/indiv/h/hattonl/industryanalysis.doc [7] http://www.idc.com/getdoc.jsp?containerId=prIN24195113 [8] Supply chain lessons for the new millenium: a case of Micromax informatics Integral Review –by Salma Ahmed, A Journal of Management-ISSN: 2278-6120, p-ISSN: 0974-8032, Volume 5, No. 2, Dec.-2012, pp 53-61) . [9] http://www.trai.gov.in/
Cellphones have become an asset in people's everyday lives. Gone are the days when cellphones are depicted as luxurio...
Ferdows, K., Lewis, M., & Machuca, J. A.D., 2003. Zara. Supply Chain Forum: International Journal, 4(2), 62-66.
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Telecommunications gained mainstream attention in the early 90’s; however the initial key market was business men and women, who used their phones whilst being on the move and so allowing them to communicate with their companies with ease. Though in the modern era, telecommunication went through segmentation in the market trends, and now in this day and age it would be difficult to find someone who does not own some form of mobile technology. Many phone providers battle to provide the best service for their customers (Figure 1).
Mobile is the first order priority device for access because people are connecting with others, finding entertainment, and doing business—all with smart phones. The prices of mobile phones are never over $1,000 in today’s world. They are affordable and accessible. As the result of the changes the worldwide and national business environment has undergone, people own 1-2 cell phones on average. However, the mobile markets in US seems to have been saturated.
Rippin, Hannah. “The Mobile Phone in Everyday Life.” Fast Capitalism. 2005. Web. 14 Feb, 2014.
Nokia’s presence was felt throughout the 1970’s when the mobile phone industry was experiencing its lift-off culminating in 1982 with the introduction of the first car phone. In 1987 it introduced the first handheld mobile phone. The phone was heavy (800g) and expensive (Rs 200,000) but was well acclaimed as was the one proposed by rival Motorola at that time. In 1994, Nokia launched the 2100 series, the first to feature the Nokia famous ringtone tune, which established itself as a masterpiece. It turned out to be the most recognisable pieces of music in the world and one of the most frequently played. The Nokia 2100 sales rocketed to 20 million phones worldwide largely exceeding the 400,000 initial targets. Besides the r...
These manufacturers will continue to expand overseas, in search of new growth opportunities. Micromax is in Nepal, Bangladesh, and Sri Lanka. Xiaomi has its eyes on Malaysia and Brazil. Huawei is already in the US. Micromax recently announced that it would start selling its devices in the lucrative Russian market.
Xiaomi Inc., headquartered in Beijing, China, is a privately owned electronics company that designs, develops, and sells smart phones, mobile apps, and other technology products. It was co-founded by eight partners (Lei Jun (CEO), Lin Bin...
Micromax (Micromax Informatics Limited) is one of the leading Consumer Electromics company in India with 23 domestic offices across the country and international offices in Hong Kong, USA, Dubai, Philippines, Denmark, Bangladesh, Sri Lanka, UAE, Nepal and Brazil and has 20% revenues pouring in from International markets. Micromax, which is the second largest smartphone player in India, held about 16% market share in Q4 2013. It is the 10th largest mobile phone player in the world. With a futuristic vision and an exhaustive R&D at its helm, Micromax has achieved a substantial growth of 80% in the rural market segment. Micromax has successfully generated innovative technologies that have revolutionized the telecom consumer space. It leads the Indian tablet market with a share of 18.4 per cent, ahead of veterans Samsung and Apple.
Nokia, the leader of mobile phone manufacturers, has a successful strategy in the emerging markets. According to the case study, Nokia has been extremely successful in the past 15 years. They had the longest and the most complex supply chain, held almost 40 percent
Samsung and Micromax are locked in for the top two slots in India's growing Smartphone market but there's no clear winner. While one research agency says that home brand Micromax had doubting Samsung as the leader, another has kept the Korean major at the top of the list. Budget smartphone maker Micromax takeover Samsung Electronics Co Ltd in the fourth quarter as the leading supplier in India's booming smartphone market, research firm Canalys (UK based research firm) said Samsung disputed the rankings, saying it was still a clear leader in the category with a volume market share of 34.3 percent in the October-December 2014 quarter, citing data from market research firm GfK. Canalys said in its report published on Feb. 3 that Micromax
In this following report I will discuss the phone industry and analysed it in great detail. I will analysis the market structure and try and understand why the mobile industry falls to heavily oligopoly structure. I will highlight all the structures, however I will discuss in detail how, for example Vodafone can be incorporated in the porter’s five forces method to show how the mobile industry has devolved over the years and to understand if consumers are driven by the actual technology of the phone but if it driven more by style.
In today’s world the vast majority of the population owns a cell phone. Cell phones are a huge part of people’s everyday lives. Since the 1940’s when mobile phones became available for automobiles, phone companies have made huge strides in making mobile phones more efficient, much smaller, and more available for anyone to use. There was a time where only people of wealth had these types of mobile phones. Now people from all social classes own a cell phone. They are extremely convenient and have the ability to do just about anything you can think of. There is an “app” for everything. You can make phone calls, text message, surf the web, pay your bills, read books, catch up on social media, and even listen to you music all from one small handheld device. Cell phones play a huge role in today’s economy. Businesses such as AT&T, Verizon, and Sprint have become huge public corporations with large stakes in the stock market. Between these companies among several other phone companies they have created millions of jobs and opportunities. Cell phone companies have now created what are known as “smart phones”. These phones are typically slim and sleek and have countless versatile abilities. However, cell phones have not always been so “smart” or small for that matter.
Coyle, J., Langley, C., Gibson, B., Novack, R. and Bardi, E. (2008).Supply Chain Management: A Logistics Perspective. 8th ed. Cengage Learning, p.366.