Table of Contents 1. Introduction 4 2. Mission statement 4 3. Vision statement 4 4. Product categories 5 5. Major competitors 5 6. Industry analysis 5 a) SWOT ANALYSIS 5 i. STRENGTHS 5 ii. WEAKNESS 6 iii. OPPURTUNITIES 6 iv. THREATS 8 b) PORTER FIVE FORCES MODEL 8 i. Threat of substitute products 8 ii. Threat of new entrants 8 iii. Industry Rivalry 9 iv. Bargaining power of suppliers 9 v. Bargaining power of Buyers 9 c) BCG Matrix: 9 a) Stars: 11 b) Cash Cow: 11 c) Dogs: 11 d) Question Marks: 12 7. Benchmarking:-Strategic mapping with respect to competitors 12 a) Pricing 12 b) Products and features 12 b) Market Positioning 13 c) Supply Chain Management 13 d) Financials 13 8. Key Take Away from Financial Data 15 a) Debt Equity Ratio 15 b) Current Ratio 15 c) Fixed Assets Turnover Ratio 15 9. References 16 1. Introduction Micromax was registered as “Micromax Informatics Private Ltd.” in March 29, 2000 with its registered office in New Delhi. The company is 10th largest mobile handset manufacturer in the world & second largest smartphones company in India. It was co-founded by Rajesh Agarwal, Sumeet Arora, Rahul Sharma & Vikas Jain.Four of them holds important portfolios in the firm:- Few of the major developments during the course of setting up the business were: Fiscal Year Key Events 2000 Company was incorporated s Micromax Informatics Ltd. 2001 Started software-commerce & embedded technology business. 2003 Also developed digitally automated traffic information security system for airport authority of India. 2005 Started M2M distribution for Nokia fixed modules 2006 Launch of self-branded products under the umbrella of “ Micromax” 2008 Started business as m... ... middle of paper ... ... a high asset turnover ratio. 9. References [1] “A $400 Phone for the masses?-India’s Micromax, known for low price handsets, pushes into smartphones arena” ProQuest document ID: 929135140 [2012] [2] “Gulf News: Micromax breaks into local market” by Megha Bahree, ProQuest document ID: 821244497 [2010] [3] Draft Red Herring Prospectus Dated: September 29, 2010 [4] Capitaline “Micromax Informatics Ltd”. [5] http://sunnyhhe.blogspot.in/2008/03/porters-5-forces-model-mobile-phone.html) [6] www.csus.edu/indiv/h/hattonl/industryanalysis.doc [7] http://www.idc.com/getdoc.jsp?containerId=prIN24195113 [8] Supply chain lessons for the new millenium: a case of Micromax informatics Integral Review –by Salma Ahmed, A Journal of Management-ISSN: 2278-6120, p-ISSN: 0974-8032, Volume 5, No. 2, Dec.-2012, pp 53-61) . [9] http://www.trai.gov.in/
Mobile is the first order priority device for access because people are connecting with others, finding entertainment, and doing business—all with smart phones. The prices of mobile phones are never over $1,000 in today’s world. They are affordable and accessible. As the result of the changes the worldwide and national business environment has undergone, people own 1-2 cell phones on average. However, the mobile markets in US seems to have been saturated.
In the 1960s through the 1970s, companies realized strong engineering, design, and manufacturing functions were strong market strategy keys to create and capture customer loyalty. As the demand for new products rose in the 1980s, these market requirements were to increase their flexibility and responsiveness to adapt existing products and processes or to develop new ones in order to meet customer needs. As manufacturing improved in the 1990s, managers began noticing material and service inputs involving suppliers and their major impact on an organization’s ability to meet customer needs. As a result of these changes, organizations now find that it difficult to manage their own organizations. First, they must be involved in the management of their network of all upstream firms that provide directly or indirectly, as well as the network of downstream firms, which are responsible for delivery and market service of the product to the end customer. In order to succeed, managers have to realize that they cannot do it alone and they must work together on a daily basis with the whole organizations in their supply chains. Because supply chain management involves all functions within an organization, managers need to know what a supply chain is, why it is important, and the impact of supply chain management on the success and profitability of their organization. Today, Wal-Mart topped the list of the America’s biggest companies on the Fortune 500 list, “with sales of almost $345 billion — more than a quarter of a trillion dollars” (Forbs). Wal-Mart’s supply chain management is becoming recognized as a core competitive strategy.
Cellphones have become an asset in people's everyday lives. Gone are the days when cellphones are depicted as luxurio...
Ferdows, K., Lewis, M., & Machuca, J. A.D., 2003. Zara. Supply Chain Forum: International Journal, 4(2), 62-66.
Telecommunications gained mainstream attention in the early 90’s; however the initial key market was business men and women, who used their phones whilst being on the move and so allowing them to communicate with their companies with ease. Though in the modern era, telecommunication went through segmentation in the market trends, and now in this day and age it would be difficult to find someone who does not own some form of mobile technology. Many phone providers battle to provide the best service for their customers (Figure 1).
Rippin, Hannah. “The Mobile Phone in Everyday Life.” Fast Capitalism. 2005. Web. 14 Feb, 2014.
Nokia’s presence was felt throughout the 1970’s when the mobile phone industry was experiencing its lift-off culminating in 1982 with the introduction of the first car phone. In 1987 it introduced the first handheld mobile phone. The phone was heavy (800g) and expensive (Rs 200,000) but was well acclaimed as was the one proposed by rival Motorola at that time. In 1994, Nokia launched the 2100 series, the first to feature the Nokia famous ringtone tune, which established itself as a masterpiece. It turned out to be the most recognisable pieces of music in the world and one of the most frequently played. The Nokia 2100 sales rocketed to 20 million phones worldwide largely exceeding the 400,000 initial targets. Besides the r...
Coyle, J., Langley, C., Gibson, B., Novack, R. and Bardi, E. (2008).Supply Chain Management: A Logistics Perspective. 8th ed. Cengage Learning, p.366.
Indian and Chinese smartphone manufacturers are classically disruptive as they manage to produce products that are good enough at a fraction of the cost of comparable models from premium brands. Major local manufacturers now account for two-fifths of China's smartphone market, and one-fourth of India's. Xiaomi already sells four of the top 10 best-selling Android devices in China, and operates one of the top five app
"In a mobile-phone landscape, Xiaomi’s rise to prominence is not an everyday occurrence" - Melissa Chau, Senior Research Manager for client devices, IDC Asia/Pacific
Micromax products have become an extension of the Indian youth's lifestyle and dynamism. Its product lines includes phones, datacards, tablets and consumer electronics like LED TVs, home theatres, 3D Blu Ray Players, USB dongle and Smart Stick. The company has many firsts to its credit in the mobile handset market including the 30-day battery backup, Dual SIM...
Under the circumstance that the mobile phone industry entered the 3rd generation, Nokia faced competition from both macro level and industry level. For the macro level, the government encouraged competition among the operators and handset manufacturers by giving digital licenses to new entrants. As a result, the mobile phones became more sophisticated, for example, the cameras and the games in the mobile phone. For the industry level, which can be analyzed by the Porter’s Five Forces, (lecture )Nokia was facing threat of new entrants, competitive rivalry and the bargaining power of buyers is increasing as well. As the government encourage completion between the handset manufacturers, there are several new entrants from different countries enter this industry, such as Apple from USA, Samsung from Korea. These new entrants compete with Nokia in both smartphone segment and basic phone segment. Some of them even constructed “ecosystems”, which they could integrate the services and applications quickly, in order to produce the phone in just two days. For the bargaining power of buyers’ aspect, they do not need to rely on the only operating system Symbian. They can choose Windows mobile launched by Microsoft, Android launched by Google and Ios launched by Apple, in addition, basically all of them are better than Symbian (Amiya, 2010). The buyers could choose any
In today’s world the vast majority of the population owns a cell phone. Cell phones are a huge part of people’s everyday lives. Since the 1940’s when mobile phones became available for automobiles, phone companies have made huge strides in making mobile phones more efficient, much smaller, and more available for anyone to use. There was a time where only people of wealth had these types of mobile phones. Now people from all social classes own a cell phone. They are extremely convenient and have the ability to do just about anything you can think of. There is an “app” for everything. You can make phone calls, text message, surf the web, pay your bills, read books, catch up on social media, and even listen to you music all from one small handheld device. Cell phones play a huge role in today’s economy. Businesses such as AT&T, Verizon, and Sprint have become huge public corporations with large stakes in the stock market. Between these companies among several other phone companies they have created millions of jobs and opportunities. Cell phone companies have now created what are known as “smart phones”. These phones are typically slim and sleek and have countless versatile abilities. However, cell phones have not always been so “smart” or small for that matter.
The traditional outlook of supply chain management only focused on delivery f goods to the customer at the cheapest price possible but the definitions of supply chain has been altered over time.The new supp...
Samsung and Micromax are locked in for the top two slots in India's growing Smartphone market but there's no clear winner. While one research agency says that home brand Micromax had doubting Samsung as the leader, another has kept the Korean major at the top of the list. Budget smartphone maker Micromax takeover Samsung Electronics Co Ltd in the fourth quarter as the leading supplier in India's booming smartphone market, research firm Canalys (UK based research firm) said Samsung disputed the rankings, saying it was still a clear leader in the category with a volume market share of 34.3 percent in the October-December 2014 quarter, citing data from market research firm GfK. Canalys said in its report published on Feb. 3 that Micromax