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Nokia strength and weakness
Nokia strength and weakness
Vision of Nokia
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PIONEERING MARKETING HISTORY
Nokia was originally founded 150 years ago by a Finnish engineer Fredrik Idestam, who established a wood-pulp mill in southern Finland and started manufacturing paper. The firm was already firmly setting its feet in the Communication territory. The aftermath and reconstruction of the Second World War drove an extensive demand for power and energy transmission, telex, telegraph and telephone communication. It was the moment that Finnish Rubber-Works chose to acquire majority shares in the Finnish Cable Works fomenting the speedy growth and expansion of the latter. The pulse analyser for use in nuclear power plants was the first piece of electronic hardware pioneered by Nokia in 1962. The Company began development on radio telephony in 1963 for emergency and military services and the third largest TV manufacturer in Europe by 1987. In 1967, the two companies merged to form the Nokia Group. As a firmly settled business, Nokia launched the world’s first international cellular network.
Nokia’s presence was felt throughout the 1970’s when the mobile phone industry was experiencing its lift-off culminating in 1982 with the introduction of the first car phone. In 1987 it introduced the first handheld mobile phone. The phone was heavy (800g) and expensive (Rs 200,000) but was well acclaimed as was the one proposed by rival Motorola at that time. In 1994, Nokia launched the 2100 series, the first to feature the Nokia famous ringtone tune, which established itself as a masterpiece. It turned out to be the most recognisable pieces of music in the world and one of the most frequently played. The Nokia 2100 sales rocketed to 20 million phones worldwide largely exceeding the 400,000 initial targets. Besides the r...
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... the industry with its Navigation services and Digital mapping systems. It has also been a service provider for Network infrastructure of mobile and Internet Protocols (IP). Nokia survived brilliantly the analog as well as the Digital eras showing real adaptation faculties and instincts over its 150 years of existence.
Nokia went on to build a solid reputation and a colossal goodwill over these years to be recognised as one of the most famous brand in the world; a status crucial in fulfilling its duties and responsibilities towards its employees, shareholders, investors, network operators and above all its consumers. Moreover, maintaining those levels of excellence should have guaranteed endurance and sustainability.
However nothing is forever and nothing can be taken for granted in any aspect of life. The field of technology proved to be no exception to this rule.
The world has many problems with overuse of technology therefore we need less technology time
Technology is supposed to be seen as such an advancement and great accomplishment. What others may not always know is sometimes it isn’t all fun and games, it can be dangerous. As seen when we created the atomic bomb and guns, their only purpose is to destroy and cause pain to others. Although they are not always in use, they are a constant threat to our well being. We need to take into consideration the positives and the negatives of the technology we create today.
Mobile is the first order priority device for access because people are connecting with others, finding entertainment, and doing business—all with smart phones. The prices of mobile phones are never over $1,000 in today’s world. They are affordable and accessible. As the result of the changes the worldwide and national business environment has undergone, people own 1-2 cell phones on average. However, the mobile markets in US seems to have been saturated.
All tech is viewed as a means to improve your life, make it happier and easier.
The world is experiencing a communications revolution. The Internet, e-Commerce and other developments (including the convergence of communication technologies) are profoundly reshaping economic and social life. AT&T must position itself to meet the challenge of this revolution. The strategic development of information-based industries is a key to the future social and economic development of the world.
Sigurdson, J. (2004), ‘The Sony-Ericsson Endeavour: Part 1’, Institute of Innovation Research of Hitotsubashi Unniversity, Working Paper, (Tokyo: Japan).
Today, most of our technological advances and changes have been for entertainment rather than out of necessity. Since we have advanced so much over the centuries, our technology is at the point in which we no longer need to invent new things but merely to polish and perfect what has already been
In this following report I will discuss the phone industry and analysed it in great detail. I will analysis the market structure and try and understand why the mobile industry falls to heavily oligopoly structure. I will highlight all the structures, however I will discuss in detail how, for example Vodafone can be incorporated in the porter’s five forces method to show how the mobile industry has devolved over the years and to understand if consumers are driven by the actual technology of the phone but if it driven more by style.
Firstly, the report will introduce the company and give an outline of the current operations, with focus on their current position in the market, and discuss the main competition faced in a global market. Secondly, focus will lie on the external forces and their influences on the company’s operations, along with discussing the strategic opportunities in order to overcome any facing competition. Finally, the report will include recommendations for the future of Vodafone and how they can become a market leader.
Nokia focused on building and sustaining its current competency in the early 1990s. NMP created valuable alliances across the industry and made key acquisitions to increase economies of scale, market share, and access to R&D resources. The management believed in the growing acceptance of digital technology as the uniform communication standard in the future. Nokia formed partnerships with AT&T, Alcatel, and AEG to further the development of a digital telephone and network.
[1] “A $400 Phone for the masses?-India’s Micromax, known for low price handsets, pushes into smartphones arena” ProQuest document ID: 929135140 [2012]
Covering sixty-three nations, the vital union will see Vodafone Global Enterprise supply about 50,000 Unilever workers with gadgets, network and Managed Mobile Services, which will enhance the conventional path and direction of Unilever's portable interchanges spend, upgrading cost efficiency and effectiveness in relation to the delivering of products and services. Vodafone Global Enterprise deals with the correspondence demands and needs of its clients in relation to the agreement, Vodafone will likewise supply services to Unilever with important information on the most proficient method to increase more prominent upper hand through conveying inventive versatile arrangements. Likewise, Vodafone will give key guidance on new patterns, for example, the successful administration of purchaser gadgets and applications in the working environment. Vodafone and Unilever will work a graduate learner trade project to empower further versatile development in the work environment. To rearrange the administration of Unilever's versatile interchanges, Vodafone will send a variety of arrangements including Vodafone Telecoms Management, a completely facilitated and oversaw administration intended to eliminate various operational issues. Supported by Vodafone's worldwide backing and administration level understandings, Vodafone Telecoms Management will give Unilever more prominent perceivability and administration control over its telecoms consumption, and additionally enhance the nature of administration conveyed to representatives. (Technology Marketing Corporation,
Today there are many technological advancement to enhance our daily activities, whether it be as simple as an Ipod for entertainment purposes or as vital as an artificial heart for the survival of a human live, science and technology is the reason for its existence.
There is no doubt that the accomplishments made through technology are astonishing. Technology has made amazing impacts on everything from science in space to medical science to the devices we use every day that make our lives easier. People are living longer and better than ever before, but we can’t forget how to live without it. “Just because technology is there and makes something easier doesn’t mean we should rely on it so much that we can’t think for ourselves,” (Levinson).