Essay On Micromax

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Strategic Analysis Of Micromax - A Case Of Micro thinking and Maximum Gain
Micromax (Micromax Informatics Limited) is one of the leading Consumer Electromics company in India with 23 domestic offices across the country and international offices in Hong Kong, USA, Dubai, Philippines, Denmark, Bangladesh, Sri Lanka, UAE, Nepal and Brazil and has 20% revenues pouring in from International markets. Micromax, which is the second largest smartphone player in India, held about 16% market share in Q4 2013. It is the 10th largest mobile phone player in the world. With a futuristic vision and an exhaustive R&D at its helm, Micromax has achieved a substantial growth of 80% in the rural market segment. Micromax has successfully generated innovative technologies that have revolutionized the telecom consumer space. It leads the Indian tablet market with a share of 18.4 per cent, ahead of veterans Samsung and Apple.
Mission
Micromax is on a mission to successfully overcome the technological barriers and constantly engender “life enhancing solutions”.
Vision
The company’s vision is to develop path-breaking technologies and efficient processes that incubate newer markets, enliven customer aspirations and continue to make Micromax a trusted market leader amongst people. The Micromax ideology stems from its rooted belief in ‘Innovation’ and delivering “nothing short of the best”.
Products
Micromax products have become an extension of the Indian youth's lifestyle and dynamism. Its product lines includes phones, datacards, tablets and consumer electronics like LED TVs, home theatres, 3D Blu Ray Players, USB dongle and Smart Stick. The company has many firsts to its credit in the mobile handset market including the 30-day battery backup, Dual SIM...

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...Group Recommendations
1. Micromax must improve their visibility in the urban sector through online advertising, participating in social cause events and through banners and hoardings.
2. Improve their quality in LED TVs to cater to Middle and Upper class
3. Open more service centres to improve customer service
4. Instead of opening exclusive show rooms retail outlets like Chroma, Big Bazaar , Future Bazaar, etc. can be tied up with so as to reduce the cost of marketing.
5. India is a good replacement market so Micromax should give good exchange offers.
6. Micromax should continue with its innovative ideas for making a mobile phone which will be very different from others
7. It should strengthen its electronic goods range and extend it to computers and laptops
8. It should further expand its business operations to South Africa and India’s neighbours.
References

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