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Importance of providing quality service to customer
Importance of providing quality service to customer
Theory of customer satisfaction
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DEAL FITNESS is one of the best clubs which provides its customers with well
developed programs for people of all shapes and sizes with highly specialized equipments and in the guidance of professional trainers, we not only concentrate on physical strength and fitness but also helps one to cope up with daily mental stress and help in relaxation through yoga, massage and aerobics, so after a hectic and stressful day at work one can come and relax their mind and body through various activities that our club provides such as swimming, tennis, scotch and many more so that our members can live healthy and a happy life style.
Targeted Customers: Fitness is very important to live a healthy life style, as we all know a very famous saying "health is wealth" so without health we lose our abilities to live to the fullest. And thus Ideal Fitness make our customers attentive of their health condition and make them realize how important is to take care of it, we target our youth who is the most willing and enthusiastic to stay fit and we encourage them to do so by providing them with the best facilities in the district. WE motivate them so no matter how hectic their daily routine are they will still take some time for exercise as we all know we have to be regular for maximum fitness results. That is why we keep reminding our customers that "SEVEN DAYS WITHOUT EXERCISE MAKES ONE WEAK". Secondly we believe there is no age limit and thus even persuade the workaholics who do sense their h...
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...g and give results for short time period.
3. THE SOCIAL MARKETING CONCEPT: This type of concept focuses on the well being of both the customers and the society so therefore before taking any marketing decision they first try to concentrate on needs and wants of the targeted market and according to that carry out the decisions, they also take into consideration the society's long run interest and value such as environmental impact and social services that benefits both society and the customers as a whole.
4. THE PRODUCTION CONCEPT: This concept believes the philosophy that the product creates its own demands i.e. customer tend to purchase those products that are easily available in the market and are not that expensive so therefore company's following this concept concentrated on high production efficiency with low cost and mass distributions .
5.
Instead of trying to persuade customers to buy what the LA Fitness has already produced, the marketing department has decided to produce a product for families not just individuals. The corporation has decided to do this through research. Consumer needs and wants became the firm's primary focus. This consumer-orientated marke...
24 Hour Fitness and Gold’s Gym are Bally’s top two competitors. While both companies have been successful, Bally Total Fitness still boasts more members and more facilities than either one. However, both competitors of Bally’s are not too far behind. Bally’s should strive hard to stay on top of the competition. This can be achieved by analyzing the competitors’ strengths and weaknesses. If any similar weaknesses exist, changes can be made to improve on those to differentiate Bally’s from the rest.
The need to exercise is more of a necessity today. People are enrolling into gyms, though they are unable to continue. Why? It’s because people want rapid results. They go after strength exercises (because biceps and abs are cool), but soon realize that they are unable to continue. What’s
Besides their health benefits, exercises also offer social comfort to many people. Moreover, regular exercising and fitness also keep me active. Therefore, I train regularly, and my fitness routine can only be disturbed by other social and professional activities. Fitness and yoga fill me with energy and stamina. This training is also helpful in concentrating, making me alert when serving my patients. The energy I derive from exercises keeps me alert. However, my values and behaviours could also hamper my ability to appreciate the problems of others, including obese people, whom culturally unaware people consider careless and
People often are concerned about their health. Today exercising has become the most useful way for people to stay healthy in life. Most doctors recommend that people should do some activities or exercises at least twice a week. “The expanding and strengthening evidence on the relationship between physical activity and health necessitates the focus this report brings to this important public health challenge” (Shalala). That means staying in a healthy life is not just considering in your personal life, but it is also important for people who around you. However, bodybuilding and powerlifting became the most popular kinds of sports which many people are interested in having a nice body and strength. When people
On the other hand the fitness industry does great things for the health and fitness of the public. There are thousands of great success stories out there where a forty year old man goes from 240 pounds with 30% body fat to 225 pounds and 6% body fat. These fitness websites motivate thousands of people to get off the couch and start their journey of obtaining a better body. Having instant access to professional tips and tricks to losing weight is a huge advantage that wasn’t around 25 years ag...
...hool students participating in daily gym had dropped from 42% to 33%. Therefore, it is also the parents responsibility to make sure their child is participating in class (Kotz). Programs like CATCH (Child and Adolescent Trial for Cardiovascular Health) have been proven to be successful. “Aimed at preventing heart disease rather than obesity,” CATCH has shown that “improvements in the lunchroom, gym class and health instruction” can leave lasting impressions on students (Wallis). By educating the youth about diet and fitness, they can put an end to the rising statistics about obesity.
According to the author, Social Marketing can be defined as a process involving the design, implementation and control of social change programs aimed at increasing the acceptability of a social idea in one or more groups of target adopters as well as bringing about the desired behavioural change. Even if the idea that is being marketed is accepted, social marketing is not successful till it is able to induce an action in the individual as well. Andreasen believes that social marketing is unique because it:
It discusses broadening the concept of marketing and new approach to marketing, which emphasises on social and relationship marketing. Then, the government/public sector has been introduced and it proceeds with whether traditional marketing principles can be applied to the marketing of organisations in this sector. It concentrates on issues of relevance-how marketing mix fits to it, what are the benefits and constraints. 1.1 The Marketing Concept and the Marketing Mix: Before proceeding further, it is essential to define what marketing is: Kotler (1991) defines marketing as “a social and managerial process by which individuals and groups obtain what they want and need through creating, offering, and exchanging products of value with others.
The text states that marketing is both an art and a science where constant tension exists between the formulated and creative sides. At its essence, marketing is about "identifying and meeting human and social needs". It encompasses both a set of actions which seek to identify customers' needs as well as a social process of establishing a relationship with the customer to buy their products; this relationship is vital to the long term success for a company and a critical part of the marketing equation (Kotler & Keller, 2006).
I made this conclusion by constructing an overall wellness goal, and FITT principle to assist me. For example, my client general behavior includes becoming more physically active while attending the gym 3-5 days a week in order to improve cardio/ upper body strength. After creating my clients exercise program I decide to choose an easy exercise plan that my client using machines based on the experience of my client being a novice. ( Using chest press, latissimus- pull up instead of free weights promoting proper safety towards my
As shown in Figure 1 there are many different definitions for Marketing. The key is that they all share a common theme, marketing is: “Meeting the needs and wants and providing benefits for customers.”
Marketing is a vital component in the success of businesses. Smaller businesses rely on business advertising, expenses, knowing if the business is networking with the right people, or joining the best organisations which lead to success (EStartup business blog, 2010). Marketing concentrates on customers and what the customers want. Customers are the source of sales and profits. Many small businesses are faced with remarkable hardships due to not developing the right marketing plan (EStartup business blog, 2010). To help these businesses a more appropriate or better marketing plan needs to be designed. Small business internet marketing services can help businesses develop and thrive in a highly competitive market. For the highest quality internet marketing services, hiring an online marketing company to design a customized internet marketing campaign may be advantageous for some businesses (EStartup business blog and contributors, 2010). Identified will be the role that marketing plays in a successful business demonstrated by use of two examples, the importance of developing a marketing plan, and ethical and legal issues that surround marketing practices (EStartup business blog, 2010).
Societal marketing concept; this type of concept holds the idea that an organization must be able to determine the needs, wants, and desires of target markets and to deliver the desired satisfactions more efficiently and effectively than the competitors. In addition, the above must be done in a way that preserves or enhances consumer’s and society’s well being. The societal marketing concept helps the marketing concept to deal with conflicts among consumer wants, consumer interests, and long-run societal
One of the best ways in how people can improve their overall mood, keep their bones healthy and even live longer, is by being an active person. Fred DeVito stated that “if it doesn’t challenge you, it doesn 't change you”; however most people just want exercise just to have a fit body and be healthier without knowing great results. Other effects that exercise has into the body are normalization of glucose, insulin and leptin levels. In other words not only will it make the appearance in a person’s life to look great, but their entire body will have an extraordinary response. In order to have a more fulfilling and enjoyable life, those who are out of shape should participate in regular fitness schedule reginert.