Apple Product Strategy Essay

1041 Words3 Pages

Apple’s product strategy What is product? Product can be anything, tangible and intangible. Product is anything that the company can offer to the consumer. Apple’s products are the best of service in the market. From computer to smartphone to tablet computer, today customer believe that if they get the apple product. Even that price is high also worth it. Apple products are usually high quality, so in some case that is the best of available device for customer. However, it is not perfect, many customers leave for a series of problems, so they deeply hurt. Apple's main hardware products: Apple Product Catalog Smartphone: iPhone series phones Notebook: PowerBook, iBook, MacBook, MacBook Pro, MacBook Air Desktop: Mac Pro, iMac Small desktop computer: Mac mini Tablet computers: iPad, iPad mini …show more content…

Apple will send you to prepaid waybills and packing materials, after that you can send your apple product to ARS or AASP location. Once service is complete, the ARS or AASP location will return the Apple Product to you. (iii) Do-it-yourself. (DIY) service Apple will provide you with an replacement product or product easy to replace parts or accessories, such as a mouse. It can be replaced without using any tools. Apple does not undertake DIY service and thus caused any labor costs. If you need further assistance and replacement, contact telephone number listed below Apple, or visit an Apple Retail Store or AASP location. When you submit a valid claim under this warranty, apple have three option .The first you can use of new or previously used parts, a new apple product performance and reliability of service. Second you can replace a product, at least functionally equivalent to the Apple products and new or parts previously used is equivalent to the performance and reliability of the new form replace Apple products. Last, you can refund your purchase price in exchange for the return of your Apple

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