Executive Summary SGM PC Depot is a start-up company that is designed to offer computer products and other gadgets. SGM PC Depot allows businesses and individuals to be informed of the latest trend in technology and grab it in the most accessible way through the internet. With SGM PC Depot, you can choose and shop a wide variety of computers, laptops, and gadgets at all times and you have 24-hour access to us. Customers can avail our products and our service by subscribing to our server on the internet. As with any start-up company, SGM PC Depot recognizes its risks. We are a new company and as such, we will need to meet market acceptance. To that end, the company is working to determine trends in the industry, the needs of the customer, and how best to address the needs of the customer. We expect to compete as a thriving computer industry. The computer industry has stable growth in the Philippines today. Laptops are now in demand as they replace the need for personal computers. Company Summary SGM PC Depot was established in 2009 to provide computer products with features that give users the ability to remain in touch with the latest trend of personal computers, laptops and gadgets. The company was founded by Mr. Groyon, Ms. Salvador and Ms. Mulles. I. Mission At SGM PC Depot, our mission is to provide an online computer shop that provides individuals with quality and trendy products at affordable prices. II. Financial Risks and Contingencies The company recognizes that it is subject to both market and industry risks. We believe our risks are as follows, and we are addressing each as indicated. • Start-up Company. We face all the risks associated with being a start-up company. We feel that we can overcome these with our experience in the industry and by quickly establishing desired relationships. • Security. Security is a major issue, but all products provide security options: payment-on-accounts are password-protected and have specific buyer-only access rights. III. Products Description COMPUTERS Optimum performance, superior technologies and reliable service are the characteristics of our computer product lines. We carry the leading brands of Personal Computers, Laptops & Notebooks loaded with licensed software and Clone Computers using the latest computer technology that comes with 1 year warranty in cash and easy installment packages of up to 1 year, user friendly designs and superb service anytime and anywhere in the Philippines.
The PC industry has started to develop fast in the 80's when IBM launched its first PC series and later on when numerous small companies entered the market. PC is a new product and companies had to create the demand to it from the scratch.
Identify the potential risks which affect the company and manage these risks within its risk appetite;
Here at Bolt Tech our mission is to provide our users with the fastest, lightest, and strongest computer possible. By doing this we aspire to build lifelong relationships with our users and develop a brand consumers would be proud to call their own. Our initial strategy was to sell as many computers within the traveler's market and create a strategy that would appeal best to the frequent high class business traveler. This allows us to create computers that are not only easy to carry, but are also more durable and faster than any other computer on the market. By strategically placing our product on the market and setting our prices at affordable, yet profitable prices, we would be able to target our market and sell our computers. Bolt
“Supply manager Joe Smith was considering the purchase of 1,000 desktop Personal Computers (PC’s) for his organization.
Historically the personal computer (PC) industry has sold its products at reasonably high prices yet garnered only small profit margins. One reason for this is the high competition in the PC industry which led to competitive pricing among producers. Analyzing the competitive environment of the PC industry, it is evident that there is very little barrier to entry in this market. PC's have very low physical uniqueness and are made of standard components that require very little expertise to assemble.
The invention of computers has made a huge change in human civilization and society, by changing the way people think. Computers replaced jobs and tedious repetitive thoughts that were done by human originally. People became more and more reliant on computers, and thus, computers became essential to our lives. Computers can manufacture products quickly, and eliminate possible human errors. As technology progresses, new ideas have been brought into computer to make them perform more efficiently. Also, scientists and engineers tend to make things “smaller”, so we can enjoy the benefits from electronic devices anywhere and anytime. Therefore, size and efficiency are two main points for consumers. Desktop computer and laptop computer are representatives for each of these concepts. Although desktops and laptops come from the same origin, they are different in many ways.
There are several current legal and regulatory aspects that face the company. The company has to meet the entire legal requirement and frame work of operating in computer technological industry as far as quality and price regulations are concerned. Dell has been able to meet the legal and standard requirements in the manufacture, distribution and promotion of its products. For instance it offers its products at reasonable prices that reflect the industry pricing regulations. The...
Gateway is working on international growth since a good portion of their business is done in the United States. Since the merger of Gateway and eMachines, the company has closed down all their retail stores and is focusing on internet and phone orders, which is the same as what Dell has been doing for many years now. With t...
The market for laptop computers has distinguished itself as one of the fastest growing segments of the computer industry. Throughout its growth and development, this market, like many others, has changed a great deal as a result of customer demands. In an effort to cater to these demands, companies like Dell and HP look to market trends to aid in the development of new products. In most recent stages, the laptop market has been specifically influenced by a number of trends. Simply, customers are becoming more educated about their purchases. As a result of these consumer educations, buyers want increased customization of PCs. The growing amount of knowledge is creating the ability for buyers to distinguish their own personal need in a computer from a standardized product.
To meet and respond to its customers needs, IBM creates, develops and manufactures many of the worlds most advanced technologies, ranging from computer systems and software to networking systems, storage devices and microelectronics. Indeed, IBM has various product lines and services a few of which are: the Personal Computer that was first created in 1981, AS/400 business system, RS/6000 family of workstations and server systems, S/390 enterprise server, groundbreaking ThinkPad notebook computer; the award-winning IBM Netfinity and finally, PC Servers. It is an important supplier of hard disks, random access memories, and liquid crystal monitors.
Speaking about the business model of Dell, it has ability to remain on the higher end of the scale for a particular time period. Dell has business model, which primarily focuses on direct selling line of attack. It in a straight line supplies the PCs to the regulars. It does not believe in intermediary, retailers for the business practices. Undeniably, this gives them an edge to serve customer well. Nevertheless, it understood the importance of retailers and start offering products on the premises of retailers, such as Wal-Mart, Sam’s Club and so on. Next, Dell administration is certain of the exclusive business of PCs. As time goes on, however, observing the
In 1984, the same year that Compaq introduced a PC that included Intel’s new and more powerful 80386 class of microprocessors, beating IBM to market and Michael Dell began building IBM compatible computers in his college dormitory, Lenovo was form as a shop in a small concrete bungalow in Beijing with a mandate to commercialize the Academy’s research and use the proceeds to further computer science research.
Dell attended the University of Texas immediately after high. While at college, he noticed computer dealers standing on street corners to locate customers. More importantly, he noticed that these same computer dealers had “very high markups, very low service, and inventory everywhere”. (Thorpe, Helen 1) It was then that Dell realized what would become his life’s career. He used a portion of his savings and began to build and sell computers from his dorm room. “His emphasis, however, was not just making good machines but ensuring strong customer support and cheap prices.” (Michael Dell e.g.) Soon after Dell began selling to the students that attended his college, he established new accounts with customers outside of the school as well. It w...
This strategy was carried out by selling via phone, fax and direct sales, instead of selling through retail stores. Not only this approach differentiated Dell from other competitors at the time, it also reduced its operating costs as it did not have to rent expensive retail space. In addition, Dell’s strategy of selling customised computers allowed it to hold only a small amount of inventory, which reduce...
In 2010, because of its innovation strategy and acquisitions, Lenovo became one of the world’s largest PC producers by having achieved a considerable market share (Lenovo 2013b).