Lenovo- technology company

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Introduction about the company One of the largest technology company in the world, Lenovo had a humble beginning as a small Chinese firm founded in 1984. The company showed modest growth throughout the rest of the 20th century. It wasn’t until the company’s acquisition of IBM’s personal computer business in 2005 (Martin, 2014) that the company began to gain prominence in the technology industry. Lenovo’s innovation and strategic decision making has allowed the company to evolve on a global platform and enabled it to become one of the leading technology companies in the market today. Company history review Lenovo was originally founded as Legend Holdings in China in 1984 by a group of young Chinese engineers. The company did not show a significant amount of growth in the 1980s and the 90s. However, in the early 2000s, under the CEO, Yang Yuanqing, the company made a strategic deci-sion to change its name into “Lenovo,” with aspirations of differentiating itself from other companies named “Legend” in the overseas market. The company did not show much success until its expansion in 2005. In 2005, Lenovo acquired IBM’s “ThinkPad” business (Martin, 2014). This acquisition was a major strategic move for the company as it allowed the company to gain access to the foreign markets and consumers. It also allowed the company to signficantly increase its product offering in terms of volume. By acquiring IBM’s personal computer business, the company became the third largest PC manufacturer in the world (Martin, 2014). In 2010, because of its innovation strategy and acquisitions, Lenovo became one of the world’s largest PC producers by having achieved a considerable market share (Lenovo 2013b). During 2011 and 2012, Lenovo made important... ... middle of paper ... ...45-google-saljer-motorola-till-lenovo, (Accessed on 1 Feb-ruary 2014). Tilves, M. (2014), Google se ha hecho con casi el 6% de Lenovo, [Online], Available on: http://www.siliconweek.es/noticias/google-se-ha-hecho-con-el-6-de-lenovo-53933, (Accessed on 10 February 2014). Paulsson, S. (2014), Lenovo köper x86-baserade serververksamhet från IBM, [Online], Available on: http://feber.se/pc/art/292033/lenovo_kper_x86baserade_server/, (Accessed on 27 February 2014). Uminova innovation (2012), Global lansering för Nuiteq efter avtal med datorjätten Lenovo, [Online], Available on: http://www.uminovainnovation.se/nyheter/global-lansering-for-nuiteq-efter-avtal-med-datorjatten-lenovo, (Accessed on 27 January 2014). Wolf, D. (2013), Qualcomm: Cometh the Reaper, [Online], Available on: http://siliconhutong.com/category/hardware-and-silicon/, (Accessed on 2 March 2014).

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