Bolt Tech Executive Summary

213 Words1 Page
bulb-icon

Recommended: Importance of branding to organization

Here at Bolt Tech our mission is to provide our users with the fastest, lightest, and strongest computer possible. By doing this we aspire to build lifelong relationships with our users and develop a brand consumers would be proud to call their own. Our initial strategy was to sell as many computers within the traveler's market and create a strategy that would appeal best to the frequent high class business traveler. This allows us to create computers that are not only easy to carry, but are also more durable and faster than any other computer on the market. By strategically placing our product on the market and setting our prices at affordable, yet profitable prices, we would be able to target our market and sell our computers. Bolt

Show More
Related

  • Brauna Technologies Strengths And Weaknesses

    576 Words  | 2 Pages

    Brauna Technologies has a long history of successful orthopedic contributions. Our quality and technical assurance standards exceed those used by industry and government regulators. The company’s culture connections began with Dr. von Kastner’s orthopedic fracture repair skills during the World War II when German soldiers’ arms and legs were shattered as a result of the war. Dr. von Kastner a strong succession plan to lead the company.

    Read More

  • What Is Walmart Supercenters?

    1206 Words  | 3 Pages

    Computers have become more common products sold by many stores nowadays, instead of when they were first introduced as a specialty item. Computers continually change and progress further as we move further into the technological age. Currently when one goes to a retailer to buy a computer, there are many brands of computers being sold. However in reality, there are two different types of computers actually being sold. One type is a personal computer, or PC, that is typically used for personal home use. The other type is an Apple Macintosh, or MAC, which has become rather popular among students for college or school use. Computers reveal to be a rather interesting product one needs to research to better understand the different retailer

    Read More

  • 'It Doesn't Matter' Summary

    924 Words  | 2 Pages

    To further shore up his "IT as commodity" theory, Carr cites the fact that major technology vendors, such as Microsoft and IBM, are positioning themselves as "IT utilities," companies that control the provision of business applications over "the grid." Couple this IT-as-utility trend with the rapidly decreasing cost of processing power, data storage and transmission, and even the most "cutting-edge IT capabilities quickly become available to all."

    Read More

  • Dell's Effect on Profit Margins of the Computer Industry

    1137 Words  | 3 Pages

    Historically the personal computer (PC) industry has sold its products at reasonably high prices yet garnered only small profit margins. One reason for this is the high competition in the PC industry which led to competitive pricing among producers. Analyzing the competitive environment of the PC industry, it is evident that there is very little barrier to entry in this market. PC's have very low physical uniqueness and are made of standard components that require very little expertise to assemble.

    Read More

  • Intel Corporation, 1968-1997

    1125 Words  | 3 Pages

    ...market share, Intel progressively reduced licensee and developed process and manufacturing infrastructure to manufacture chips by itself. Thus, it contained the “profit pool” in its value chain. Thereafter, successful tie-ups with ‘horizontal’ complementors like Compaq 7 Microsoft led to wrecking of IBM’s hegemony. With established leadership in microprocessor industry, Intel strategically started ‘Intel Inside’ and ‘Runs better on Pentium processor’ programs to improve brand recognition. As more and more end-customers identified Intel and microprocessor as the most important component in a PC, Intel could now command higher power and bargaining position with OEM and software manufacturers. This ensures demand-side control.

    Read More

  • Dell Computers Strategy

    1587 Words  | 4 Pages

    Dell Inc. has realized that the most efficient path to the customer is through a direct relationship, with no intermediaries to add confusion and cost. With the power of their direct model and their team of talented people, they are able to provide to their customers high-quality, relevant technology, customized systems, superior service and support, and products and services that are easy to buy and use. HISTORICAL REPORT Dell Inc, was founded as “PC’s Limited” in 1984 by Michael Dell, while still a student at the University of Texas at Austin, with just $1000. From Michael Dell's off-campus dorm room at Dobie Center, the startup aims to sell IBM-compatible computers built from stock components. Michael Dell started trading in the belief that by selling personal computer systems directly to customers, PC's Limited could better understand customers' needs and provide the most effective computing solutions to meet those needs.

    Read More

  • Dell's Competitive Strategy

    2470 Words  | 5 Pages

    Dell’s initial competitive strategy, when it was founded in 1984 by Michael Dell, was to focus mainly on differentiation. Its strategy was to sell customised personal computer systems directly to customers, which was a rapidly emerging market at that time (1). This was done by targeting second-time customers, those that already understand computers and know what they wanted. Meanwhile other companies at the time was selling “’plain brown wrapper’ computers” (2). By offering customisations, Dell gained a better understanding of customers’ needs and wants. This helped the organisation position itself differently against the more popular brands, such as Compaq and IBM.

    Read More

  • Radio Goes Sky-High At Xm Satellite Radio

    2001 Words  | 5 Pages

    “The quick pace of developing technologies and increasing competition can make it difficult to gain strategic competitive advantage through physical product alone. Customers are becoming more demanding. They not only expect excellent high quality goods; they also expect high levels of service along with them” (Lee & Carter, 2005:253).

    Read More

  • Dell Business Strategy Change

    1926 Words  | 4 Pages

    Historically, personal computer companies produced most of the components for a computer which they assembled into their final products and distributed to resellers. The manufacturing of these components was vertically integrated into the organisation. Dell, as a small start-up, could not build this infrastructure. Instead, they developed a model where they developed relationships with organisations that could provide these components, allowing Dell to focus on selling and delivering computers. By selling directly to customers, initially through mail orders and later by using the internet, Dell avoided reseller mark-up. Dell also enabled customers to order customised computers, which Dell then assembled after receiving the order (Magretta, 1998, p.73-74). “Customers got exactly the computer they wanted and Dell saved money making the computers only when they were ordered” (Hill & Seggewiss, 2008)....

    Read More

  • Taking a Look at Peanut Butter

    1165 Words  | 3 Pages

    Pricing. Our product is priced lower than our competitors in our industry. Even though our competitors have a different kind of product compared to us.

    Read More

  • History Of Laptop Computers

    854 Words  | 2 Pages

    "Technology is like fish. The longer it stays on the shelf, the less desirable it becomes." (1) Since the dawn of computers, there has always been a want for a faster, better technology. These needs can be provided for quickly, but become obsolete even quicker. In 1981, the first "true portable computer", the Osborne 1 was introduced by the Osborne Computer Corporation. (2) This computer revolutionized the way that computers were used and introduced a brand new working opportunity.

    Read More

  • The Destructive Nature of Technology

    2058 Words  | 5 Pages

    As a technician, I get numerous calls everyday about how to overcome software problems, hardware problems, and everyday stupidity. The first two are usually a result of the third problem. That stupidity begins somewhere around the arrival of the initial thought to purchase the computer. Most people are fooled into believing that the need the fastest, most up to date and expensive technology to complete their task, despite the...

    Read More

  • Bill Gates the Entrepreneur

    1505 Words  | 4 Pages

    Gates and Allen soon got many opportunities to prove their computer skills. In 1972, they started their own company called 'Traf-O-Data.' They developed a portable computer that allowed them t...

    Read More

  • Technology's Impact on the Past, Present, and Future

    1196 Words  | 3 Pages

    Nathan A. IT ALL ADDED UP TO MORE THAN COMPUTING. Business Builders In Computers [serial online]. January 2000:6-15. Available from: Book Collection: Nonfiction, Ipswich, MA. Accessed January 30, 2014.

    Read More

  • Specifications of My Dream Computer: The Macbook Pro

    769 Words  | 2 Pages

    We often dream of owning the best computers in the world. However, various options from the wide range of manufacturers tend to make it difficult to do a selection. Therefore, picking a reliable model that is stupendous is inevitable; a computer that even after four years, it will still be outstanding. Knowing the chances of its success is fundamental. This means that a good machine should break less often. Additionally, a company that has a great technical support, which helps a computer owner to receive timely and reliable customer support services. What is ignored are the outliers. There are companies that have had awful record of accomplishment of crappy and extremely expensive computers. One must ensure they purchase from established and genuine dealers.

    Read More

More about Bolt Tech Executive Summary

Open Document