Brauna Technologies Strengths And Weaknesses

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Brauna Technologies’ Strengths, Weaknesses, Opportunities, and Threats
Brauna Technologies has a long history of successful orthopedic contributions. Our quality and technical assurance standards exceed those used by industry and government regulators. The company’s culture connections began with Dr. von Kastner’s orthopedic fracture repair skills during the World War II when German soldiers’ arms and legs were shattered as a result of the war. Dr. von Kastner a strong succession plan to lead the company.
Strengths
Brauna has an extraordinary reputation. We are known for our use of metal plates, screws and other implantable devices. Unlike our most of our competitors, our artificial implants have not been recalled. We have special expertise and we develop and produce safer orthopedic products for surgeons worldwide. Teamwork enables Brauna to sustain its global operations in 14 countries and sales in 200 countries with 27,000 employees.
Weaknesses. The absence of a marketing plan is Brauna’s greatest weakness. Brauna was unsuccessful in its first attempt to enter American orthop...

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