History
JS Unitrade Merchandise Incorporated, the company that produces EQ Diapers, is a staunch believer of serving the needs of their consumers with competence, reliability and credibility in the form of fine, high quality products. Their reason for existence and their main aim throughout their more than twenty years in the industry has been to provide an affordable brand of diapers without compromising the quality and comfort that it brings, not only to the babies who use the product but also to the parents who spend their money on it. The company now stands at the forefront when it comes to the baby diaper market and has an annual aggregate revenue of over US $ 170 million, a far cry from the two-man operation in a home office, JS Unitrade’s foundation and humble beginning.
With their vision of further elevating the kind of lives that Filipinos live through better hygiene, they created a variety of diapers that cater to the budget of parents and to the sensitive skin of newborns and infants. (+++history of EQ)
Strengths
One of the reasons why EQ Diapers is one of the top of the line brands in its particular market is because the company worked its way to get there. For decades, the company has toiled continuously for the brand to achieve its current status. It has gained the public’s trust and therefore only needs reminder advertisements to prompt the consumers to keep buying their product.
A factor that has certainly helped them attain their success is that they make their products to be accessible and affordable. This ploy is quite welcomed by their demographic of the working and lower class Filipino family. This has been very beneficial to the company since their target market most likely makes up the biggest perce...
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...is best for the baby is one of the most talked about topic.
The advantage of advertising is that it makes the product not only to be remembered but also to attract new users. Pampers, EQ and Huggies spend a lot not only in advertising their products but long-term campaigns like having a website where they give parenting tips and what’s the right kind of diapers for their baby.
As the population of the country grows, there will also be an increase in the production and need of diapers. Since it’s considered as a basic commodity, it is accessible from urban to rural areas. The product can be bought almost everywhere from supermarkets, wet market, sari-sari store and convenience stores. It can be sold in bulk or solo packs. The solo packs are usually the ones being sold at sari-sari stores because not all can afford buying in packs.
They want the quality of their products to remain high so that the loyalty of their customers remains strong and growing. The company continues to grow based on their constant innovation and distinction of their products in today’s market.
Drypers has demonstrated a strong ability to differentiate themselves with their product innovations. The company introduced diapers that focused on skin care, diaper fit, absorbency, and leakage control.
Popp, W., Rasslan, O., Unahalekhaka, A., Brenner, P., Fischnaller, E., Fathy, M., . . . Gillespie, E. (2010). What is the use? An international look at reuse of single-use medical devices. International journal of hygiene and environmental health, 213(4), 302-307.
Now Levi’s brand is supposed to be seen as “a style for every story” – again emotional impact emphasized. But as we can see, although they stressed different features in different periods of time, LS&Co maintained core values which they stuck in people’s mind – quality, comfort, uniqueness and emotional impact.
...ies need to make bold steps in addressing challenges present in the environments in which they operate. It is also important to incorporate consumers’ participation in product design and specifications by explaining product concepts and ideas to them and seeking their ideas and suggestions. This ensures that the final product is acceptable to them as they will feel they own the product and thus become encouraged to buy it. It is also important to develop seamless relationships with suppliers of product components and systems and ensure that they are involved from the early stages of new product development so that they understand and co-own the production process to avoid deviations from projections and targets in terms of costs of productions.
Another early complication is infection. Some causative organisms of infection are skin flora and colonic flora. Colonic flora are caused by the dirty environment of the diaper. Most infections can be prevented with good hygiene procedures, including local wound care. Good hygiene includes washing hands prior to and after changing baby’s diaper. Wound care includes thoroughly cleaning the penis and an application of antibiotic ointment with each diaper change. Severe infections including necrotizing fasciitis, have been reported as
It enables you to get a sneak peek of your little one without taking off the entire cover. It is made from breathable fabric so that it keeps your kid cozy in its infant car seat. These $15.96 infants 2-in-1 carry and cover car seat cover also comes with a arm pad pocket where you can store it while it’s not in use.
“The company introduced the first commercial first aid kits in 1888, and manufactured first mass produced sanitary protection products for women in 1896-1897” (MarketLine). In 1921, Johnson & Johnson invented Band-Aid adhesive bandages. In 1944, the company went public and its shares were listed on the New York Stock Exchange (MarketLine). Johnson & Johnson continued to grow by acquiring a number of biopharmaceutical and medical devices companies between 2001 and 2007. “In 2010, the FDA sent a warning letter to McNeil Consumer Healthcare, a J&J company, regarding significant violations of the current good manufacturing practice regulations at its manufacturing facility in Puerto Rico. Later in 2010, McNeil suspended operations at the Fort Washington plant in connection with the recall of infants' and children's liquid OTC products manufactured there” (MarketLine).In the US, Caribbean, and Brazil, McNeil initiated voluntary recalls at wholesale level of Tylenol, and certain lots of Benadryl, Sudafed PE...
Thirdly, the company is committed to delivering superior quality of products and services. It earned a reputation of a convenient and reliable brand that offers the lowest prices, one of the fastest and lowest shipping, widest selection of goods, and many additional features with its services.
This is because as kids in this segment like toys that are attractive and made using latest engineering and design techniques. Moreover, parents of these kids prefer toys that are high quality and safe to use. As this segment prefers quality over other factors, they do not mind paying a reasonable price for it as well. Also, high quality is associated with high costs and require companies to invest in product research and engineering. Therefore, price and quality should be used as the core competencies when targeting this
...ials to make their products rather than using materials that carries hazardous materials. There widespread of products help expand the company all around the world, and inspire the world with great performance and design.
Parents can get excellent used condition cloth diapers for ½ of the price of new diapers. This is what I used to accumulate most of my stash. There are local Facebook groups for buying, selling, trading, and swapping. There are also Facebook cloth diaper swap groups that reach out across the country with 20,000 or more members. There are groups for specific brands of buying, selling, and trading cloth diapers. Then there are groups just for the love of cloth diapering, so parents can share triumphs and tribulations in cloth diapering. There are also work at home mom’s that have made a business out of making and selling cloth diapers. This is where style, personalization, and the charming amusing part of cloth diapering comes into
In addition, effective advertising can keep a consumer’s mind fresh about the image of a brand, which develops the trace of the memory where consumers have to choose between two or more products. Moreover, it may change the product quality, create new, well-designed and elegant product and change consumers view towards the product. Lastly, by effective advertising program, company may save money and time as salesperson does not need to inform people about the product features as it has already advertised.... ... middle of paper ... ...
Target Population: The population might be providers delivering babies or caring for new born, caretakers of children under certain age requiring hand washing practices.
The primary role of advertising is to inform potential customers of the products and services in the market and convince them to make a purchase. Through advertisements customers are informed of new products, their role, their benefit and the prices at which they are being made available to the customer. It is a technique used to influence people's minds and encourage more sales.