The Functions of Kenwood Organizational Chart

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The Functions of Kenwood Organizational Chart

Kenwood organisational chart is in a hierarchical structure as there

is only one MD (Managing Director) this then creates a clear line of

command which consequently can be traced from all members up (or down)

through ranks of their organisations. As the members are divided into

divisions they are each charged with a certain amount of

responsibility. By having a functional structure it allows the

employees of Kenwood to recognise what role, responsibility, and

control they have which will then later contribute to meeting the

overall long term objectives.

Kenwood have two types of employees and these are line and staff

employee. The line employee will be directly responsible for achieving

the overall goals and generally be marketing and sales departments,

whereas the staff employees will be the research and development and

finance to which support the line employees.

Functional areas of a business will all have their own objectives to

meet that will relate back to the company’s overall objectives. Below

will explain how each functional area of Kenwood helps the business to

meet their overall strategic objectives.

Marketing

Marketing are responsible for producing a brand image for the company

to increase customer awareness. Their main responsibilities are:

* market objectives, definition, and segmentation

* consumer behaviour and promotional strategy

* logistics and physical distribution

* marketing institutions and channels

* market research

* policies, plans, and strategies

So in turn if all of these are achieved then Kenwood will have entered

their products into other word markets and while obtaining a

reasonable profit.

Finance

This particular department will have set objectives but still have to

meet the requirements of the other departments. Their main

responsibilities are:

* Managing the firms financial assets – cash, stocks, bonds

and other investments

* Maximize return on financial assets

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