The Concept of Corporate Social Responsibility

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The Concept of Corporate Social Responsibility

With the interest in Corporate Social Responsibility growing, increasing numbers of organisations are incorporating CSR into their business operations in an effort to be seen acting as good corporate citizens, so what is CSR & what is it's role in today's organizations?

The term CSR refers to a company?s obligation to maximize its positive

impact on society, accommodating changing social, market & stakeholder

pressures in an effort to achieve sustainable economic, social &

environmental development throughout its operations and

activities. CSR puts expectations, continuous improvement &

innovation at the heart of business strategies and the four dimensions

of social responsibility are generally considered to be economic,

legal, ethical & philanthropic.

Approaches to CSR are varied and due to the differences in priorities

& values across the world, there is no "one size fits all" strategy.

Where previously, the role of a socially responsible company was

simply to create good will in the community, organisations are now

required to take into account the full scope of their impact on

communities & the environments in which they work, balancing the needs

of stakeholders with the need to make a profit. Although there is no

one size fits all strategy, well managed CSR programmes have universal

benefits;

o Increase Profit

o Enhance business competitiveness& opportunities

o Maximise value of wealth creation to society

o Can improve financial performance & access to capital

o Enhance brand image, raise profile & boost sales

o Attract & retain quality workforce,

o Improve decision-making on critical issues

o Helps manage risks & reduce long-term costs

o Incre...

... middle of paper ...

...ww.bnet.com

www.businessdecisionresources.com

www.busmmgt.ac.uk

www.ccbriefing.co.uk

www.cisweb.org

www.corporatecitizenship.co.uk

www.dti.gov.uk

www.ethicalcorp.com

www.eurpoac-eu.com

www.eurpopeanenergyfocus.com

www.globalchange.com

www.managing4value.net

www.ncbe.co.uk

www.nottingham.ac.uk

www.sustainability.com

www.knowthis.com

www.cim.co.uk

www.smallbusinessmarketingplans.co.uk

www.mintel.co.uk

www.wmrc.com

Books

Marketing Cooncepts & Strategies Dibb, Simkin, Pride & Feral

Kotler on Marketing Philip Kotler

Marketing Strategy Sudharshan

Mastering Marketing Financial Times

The Essence of Services Marketing Adrian Payne

Value Based Marketing Doyle

Marketing Plans Malcom Macdonald

Marketing Principles and Practice Adcock, Bradfield, Halborg, Ross

Publications Marketing Week

Recruitment & Employment Confederation

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