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According to the New York times ''The U.S economy is predominantly driven by consumer spending which accounts for approximately 70 percent of all economic growth. So if business go under because of the uniformed buyers not buying it could impact all of us because there are a higher percentage of uninformed than informed consumers buying the products . So you can say the government and the residents depend on all consumers especially the uninformed ones to support the economy. The economy though will not be the only thing effected people will start to feel dissatisfied that they cannot get the product they want and make a fit about for example posting on social media about it or causing outbursts throughout the united states .Which could lead
American’s and people in general are an audience targeted for various commodities, advertising being a major contributor. The world of advertising has become a multiplex science, as mentioned in “What We Are to advertisers,” Twitchell divides consumers into 8 categories and Craig, in “Men’s Men and Women’s Women,” concludes there are specific times of day for advertisements to be displayed to reach specific audiences. “Mass production means mass marketing, and mass marketing means the creation of mass stereotypes,” claims Twitchell. These stereotypes of men, women, and humans in general are how advertiser’s reach their targeted audiences.
Is it ethical to target uninformed consumers? Some people argue that it is completely ethical to target unknowing consumers.While many people think that it is unethical to target people who are uninformed or unknowing, others think it is perfectly okay all the time, and there are some who think its okay sometimes and other times not.
At first I was a little hesitant, walking by the small market stand full of hair styling products I have never seen before. As usual, there is a salesman standing on the other side trying to persuade every individual to buy their new products. That may seem familiar and yes it can be very annoying. Targeting uninformed consumers is extremely unethical because the consumer most likely is not interested and they may be getting lied to. Many people know they will say anything to them to buy their product. In fact, two thirds of salesmen admit they lie about products they sell. Usually when someone is interested in a product, they will proceed to the salesman to learn more. But now, the salesmen are going out of their way to inform others about
A consumer is a person who is seeking for products and services for personal, domestic and household use or consumption only.
In conclusion to this, I think that marketers do not have the ability to control the consumers need through the process of efficient marketing methods. However, the marketers can successfully market products by taking the process of demographics and psychographics into consideration, while this will profitably market their products to the intended consumers hence increase in the demand or need.
Customers/ consumers is when the business vies potential buyers and selects target market. Suppliers are the businesses that will supply the business with its inputs. Intermediaries are other businesses that play a role in helping the business
Target Audience and Advertising I often read 'Mixmag' a magazine aimed at clubbers and the dance music community. I buy this particular magazine because it provides an insight in to new music and club culture, as well as giving detailed Dj reviews and club promotions. The magazine has a number of features including 2 for 1-club promotions, free V.I.P club access and every month comes with a free audio CD, which is produced by the hottest names in the dance music industry from Pete Tong to Masters at Work.
...aintaining customers is a heavy duty that cuts across all integrated functions related to advertising and customer satisfaction. A business should be willing to face the harsh environment of the global economy, competition, technological trends and rivalry in order to survive the tactics and dynamics of the current business environment. Structures to satisfy and retain customers are also essential as it dictates the level of revenue of the company and the capacity of it to own and retain customers nationally and internationally.
the customers in a good manner improves the image of the company and product as well.
In today’s business the final consumer is often referred to as the crucial part as they decide what to purchase and companies act accordingly. That’s why even manufactur-ers more and more try to steer and guide consumers – they are a key for (future) suc-cess since controlling the consumer means controlling the entire chain of distribution.
Conclusion Companies are better able to market their products to consumers if they have a good Understanding of the consumers and the basic purchase decision process. By understanding the consumer and the type of purchasing behavior associated with different products, marketers are more likely to create a marketing campaign that positively impacts the consumer’s purchasing decision.
The importance of the customer and satisfying their needs is crucial to a firm’s cash flow and survival. In today’s ultra-competitive society, failing to acknowledge consumer desires and trends can ultimately lead a firm to
Targeting who your customers are is the future of your business. Figuring out what motivates them to purchase goods or services, where they buy them, and who buys them are parts that need to be determined to gain a foothold. By collecting data on specifics such as age, gender, location, economic status, who buys your products both currently and in the future, among other information, will determine who your customer base is and how to market them and retain them. By specifically targeting these categories, it paints a clearer picture of how to target. By taking the four P’s into consideration; Price, product, promotion and place, this also helps you figure out what your value drivers are that makes you understand what drives the customer’s decisions for the purchases and what the most important factors are to them. Understanding the customer’s needs is the basis of selling your products. Designing your products, pricing and marketing efforts with your customers in mind puts you in a far better position to win their business. By collecting data as well as sales data, both past and present, you can collect enough information to evaluate their needs and hone in on your target market. Apple Products is an outstanding example of how they use customer information to
In taking the role of the Consumer, I would like to know that when I
Starbucks has been invented a new way of getting people to buy their product. This was a question; “What does the customer