At first I was a little hesitant, walking by the small market stand full of hair styling products I have never seen before. As usual, there is a salesman standing on the other side trying to persuade every individual to buy their new products. That may seem familiar and yes it can be very annoying. Targeting uninformed consumers is extremely unethical because the consumer most likely is not interested and they may be getting lied to. Many people know they will say anything to them to buy their product. In fact, two thirds of salesmen admit they lie about products they sell. Usually when someone is interested in a product, they will proceed to the salesman to learn more. But now, the salesmen are going out of their way to inform others about
their products. For example, some malls have market stands set up outside popular stores and employees are walking up to strangers, trying to persuade them to purchase what they are selling. Most of the time, the customer is not interested and awkwardly continues what they were doing before being interrupted. This can cause consumers to stop attending to their favorite stores due to the hassle outside of it. Also the employee may lie about what the product contains, as well as the outcome. Not only is the customer purchasing a product they are not well educated about, the salesman is getting payed for lying to them! Another situation like this deals with freeloaders. They will lie about anything to manipulate people into giving them money. Freeloaders will target anywhere from restaurants, gas stations, malls and even the sides of the road. They will make it seem as though they are homeless and try to tell people emotional stories that are most likely made up for your sympathy and money. In conclusion, some individuals may ask how others will know about their products. They should put their products on television ads, billboards, in newspapers or magazines. Rather than targeting consumers especially if they are unaware of their product. The individuals are only trying to profit and will say anything you want to hear to persuade you to invest in their products. Salesmen should be more trustworthy and let the consumers come to them, instead of targeting.
Rationale This Further Oral Activity will be presented on a T.V. show format (based on the show “The Gruen Transfer”), with the host focusing on the false advertising of well-known health foods and drinks. This FOA will focus on the persuasive language and manipulative strategies used by businesses to influence and mislead consumers into believing false perceptions of their product, using case examples to support the evidence presented. The purpose of this FOA is to inform the audience on the plethora of manipulative and persuasive language used in advertising for ‘supposedly’ healthy products, while the target audience is Australian T.V. viewers 18-50 who are interested in the influence of advertising. The context of the piece is based on today’s world of marketing and how persuasive advertising strategies can influence Australian consumers.
American’s and people in general are an audience targeted for various commodities, advertising being a major contributor. The world of advertising has become a multiplex science, as mentioned in “What We Are to advertisers,” Twitchell divides consumers into 8 categories and Craig, in “Men’s Men and Women’s Women,” concludes there are specific times of day for advertisements to be displayed to reach specific audiences. “Mass production means mass marketing, and mass marketing means the creation of mass stereotypes,” claims Twitchell. These stereotypes of men, women, and humans in general are how advertiser’s reach their targeted audiences.
Is it ethical to target uninformed consumers? Some people argue that it is completely ethical to target unknowing consumers.While many people think that it is unethical to target people who are uninformed or unknowing, others think it is perfectly okay all the time, and there are some who think its okay sometimes and other times not.
Be it for products, religious beliefs, political views, or anything else that people are trying to sell you today. One great example of someone being successful in their hopes of persuading people is John Edwards. He is able to persuade people throughout a 6-hour sermon to believe in and fear Hell. While doing this, he receives several responses, including fear, weakness, and hope. He gets a fearful response by telling of the many horrors of Hell and the horrifying wrath of God. In order to get weakness, he tells of how significant they will be as sinners in the eyes of God. Yet lastly, he gives them hope, by telling of a day in which God will open the doors of mercy and redemption, and all those who take the opportunity, will be
...made in this paper suggest that it is important to gain favorable word of mouth from trust friends, and peers. It is therefore important to make everyone’s experience at the nail salon a favorable one, and it is important to play up the convenience of the location of Nails on the Fly.
There are many ways that companies convince people to become interested in their products. They use many tactics called fallacies to persuade the public through mind tricks of emotional stabilities of feeling accepted to feeling like the consumer will become as pretty as the model using the latest make up. Fallacies are used so much in everyday life that people do not think twice about the advertisements they are actually seeing, never knowing that subconsciously they are either for or against the fallacy being shown to them.
Target Audience and Advertising I often read 'Mixmag' a magazine aimed at clubbers and the dance music community. I buy this particular magazine because it provides an insight in to new music and club culture, as well as giving detailed Dj reviews and club promotions. The magazine has a number of features including 2 for 1-club promotions, free V.I.P club access and every month comes with a free audio CD, which is produced by the hottest names in the dance music industry from Pete Tong to Masters at Work.
Identity can be defined as an direct image of what a persons ' appearance, thinks, feels and behaviour (Americus Reed, Mark R. Forehand, 2012). It means how people see themselves and how others see them. According to Maslows hierarchy of needs, self-actualization needs at the top of the pyramid model which is the need of human hope to realize their potential and get self-satisfaction. Consequently, identity is the best embodiment of such indicators of this need. In addition to this, consumer behavior is the basic study of marketing decision and the developing marketing strategies. It is the consumer to obtain, use and disposal of the various actions taken by goods or services,
Consumer Decision Making Process A key factor in successfully marketing new/existing products or implementing a product Extension is a thorough understanding of the motivation, learning, memory, and decision Processes that influence consumers purchasing behavior. Consumer purchasing behavior theories have found their way into managerial decision making to help companies more effectively develop and launch new products, segment the market, determine market entrance and in brand management. Therefore, a better understanding of how consumers decide what to purchase is critical to the success of a product. There are numerous theories and models describing the consumer purchasing decision process.
According to Tom L. Beauchamp, manipulative advertising “limits free and informed action” (472). It is sort of like convincing customers to purchase something, but it is based on incorrect or inconclusive information. “Advertisers use attractive rates, enticing images, and a variety of forms of suggestion to hinder or block reasoned choice” (479). One example is “phony discounting where retailers present fake percentage markdown from suggested retail prices that are imaginary or artificially inflated” (472). The customers are mislead into thinking they are actually receiving a bargain.
Different Types of Customers Business facilities are used by a wide range of individuals including those with special needs, such as disabled and deaf people. All of these people want a high level of customer service. To provide a high level customer service, I need to identify the following different types of customers: * Children * The elderly * Foreign customers * Physically or mentally disabled * The deaf * The blind * The know-it-all Children Businesses, such as Barclays need to treat children fairly because, they are tomorrow’s customers and businesses should treat them with care as they do to older customers. People who are working for an organisation should always remember to: * Use simple language and vocabulary * Help them with money and to deal with their change, if necessary * Use their name if the staff member knows it * Distract them rather than rebuke them if they behave badly The elderly When dealing with elderly people, they do not want staff members to talk down to them as if they are less worthy.
Perhaps the most pervasive discipline in business in which persuasion is required is in sales. The bedrock of sales is persuading your audience to purchase your product or service.
Consumerism is the same as high level of material affluence but has more meaning attached to the shopping experience of consumers and possessions. The public in general has a high appetite for ever emerging products designs and tastes that are consumed at an alarming rate. The hotel industry controlled by disposable products at low cost and luxury has pushed for consumerism as more people are choosing to eat outside. Hoteliers are taking advantage of the situation to exploit unsuspecting customers who are either misinformed or ignorant.
Acts of deception or dishonesty through business have existed for as long as the businesses themselves, so seeing evidence of these untruthful acts in today’s business world should not surprise consumers. But as of late, consumers bring themselves to arms seemingly more so than in the past. With social media as their weapon of choice, the buying public vilifies deceitful companies, and within hours of the first news report, the entire nation has sided against a company. The progression of business has led consumers to expect companies to uphold a certain standard when it comes to selling a product. Fifty years ago, cigarette companies such as Camel could claim that their products improved health with no evidence to back these claims and people would buy them. After it was proven that smoking could cause major health problems, Camel and other cigarette companies were forced to explain their actions to the public and as a result, took a major hit to their income. After this major event, consumers took claims from companies with a grain of salt. Today, with information as readily available as it is, customers are much more informed about these types of situations, and if a company is caught in a lie, it does not take long for the world to find out. Despite this vast amount of information sharing, some companies will still lie, cheat, or steal from employees and customers to make a quick profit.
Each salesperson approaches selling products their own way from prior experiences. But some salespeople are more respectable and friendly than others. According to Online Business Advisor (2014), “poor salespeople have a short-term mentality looking for quick cash, lack organization or have poor management skills.” The poor salespeople also tend to let stress build and take the best of them resulting in poor customer experience. This poor customer experience is what created the stigma of salespeople being dishonest or pushy. While a good salesperson will always have a positive attitude and handle stress to provide a pleasant experience for the customer.