Bandwagon Fallacy In Advertising

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There are many ways that companies convince people to become interested in their products. They use many tactics called fallacies to persuade the public through mind tricks of emotional stabilities of feeling accepted to feeling like the consumer will become as pretty as the model using the latest make up. Fallacies are used so much in everyday life that people do not think twice about the advertisements they are actually seeing, never knowing that subconsciously they are either for or against the fallacy being shown to them.
A bandwagon fallacy is used to pressure the public to buy or use a product or object that a company is trying to sell. The bandwagon fallacy uses emotions or celebrities to force a feeling of guilt or an emotion of envy that the consumer does not or has not tried the product being presented. Many consumers do not realize just how much the bandwagon fallacy follows them around in their everyday lives; from billboards to magazines and even television commercials. The bandwagon fallacy is as much a part of the modern world as electricity. The bandwagon fallacy is assessed as an appeal to the growing population. Magazines use advertisements as a way to grab the attention of …show more content…

Appeal to authority is committed when a person cites a witness or an authority who, there is good reason to believe, is unreliable. Like if a celebrity says that the toothpaste they “use” is the best toothpaste on the market; they have no authority to disclose anything more than an opinion on what brand of toothpaste is the best because they do not have a dental degree or any actual way to back up their words. Another Appeal to Authority is when the authority on the matter is an actual expert on the subject, but is bias toward one side of the issue. They have a degree to back up their opinion but are being paid by a company to endorse the product that the producer has to

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