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Analysis of advertisement
Analysis of advertisement
The role of celebrity endorsers in advertising
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Advertising
The world we are living is a fast paced ruled by the media. We are surrounded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us every day. These images are constantly in our minds throughout our lives. Advertisements select audience openly and target them with their product. The advertisement is implied in order to be like the people in the advertisements you must use their product. This approach is not new to this generation, but widely used today. The advertisements grab people attention and persuade them with the appearance of beauty and happy women that looks sophisticated to people eyes.
For instance, Covergirl with the “Easy, Breezy, and Beautiful” for Cover Girl, this phrase
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is given your attention and is appealing to the viewers (“CoverGirl”). It gives you a vibe of a clean, fresh, and natural feeling. Therefore, when you think of “Breezy” the beach is an automatic vision you get and you think about the breeze from the ocean. In some of the advertisement you see the breeze blowing through the hair of the models. The breeze draws a woman’s attention to the product and if it makes you feel refreshing as the beach scenery, this is a product you want. Many women do not know the real reason behind the breeze is that the mascara product will last through anything. Women want the mascara from Covergirl that will hold up through a long day. The long lasting mascara brings out the glamor in a woman eyes. Women are willing to purchase the product just to have the glamorous look. The advertisement is supported and represented by a very empowering and influential actress, Queen Latifah.
The idea Covergirls mascara is used by celebrities to get consumers attention and motivates them to use the same products as their favorite actress. Queen Latifahs flawless appearance and natural beauty make the advertisement convincing. The focus of the image of her is highlighting the effects Covergirls product has on her. Her emotions reveal she is very satisfied with Covergirl mascara and her smile makes Queen Latifah look as she is happy with her appearance, as a Covergirl aims to make consumers feel when wearing their products. Covergirl popular celebrities such as Queen Latifah to promote their products so the audience will want to use the same makeup as celebrities they admire. This advertisement gives you the attention of the models and the actress Queen Latifah which is someone that you want people to look up to …show more content…
(Latifah). Revlon is an advertisement that is an eye catcher to many women through the mascara and any other cosmetic product. The Revlon advertisement says “My What Beautiful Eyes You Have” this is how the company use the models and the phrase in order to introduce the world of the American looks (Elliot). They have this woman with a distinguish look in their eyes, to pull the people in to buy the mascara to make their eyes look radiant like the woman’s in advertisements or commercials. The Revlon goal is to provide excitement and innovation to consumers through high quality products at affordable prices (Elliot). Maybelline is another type of mascara that when you see the woman models in the advertisement you see a close up shot of the woman and it emphasizes on the expression of the woman face, enhancing the product being advertised.
The close up look of the woman help you see the beauty in the model and how the mascara makes it appealing to the world who is watching. The advertisement is about the female appearance and how it will attract the women’s attention. Many of the ads shows different shades and dramatizes its long lasting effect of the product being used. Maybelline has a mascara called Illegal mascara, its length make’s the eyes look longer that it looks illegal
(“Maybelline”). These advertisements have the same purpose and that is selling mascara to many women and making them happy with their product. They use a different techniques to try to persuade women to buy the different types of mascara. For example, the models, enhancements, and appeals to get the women’s attention. These types of things make women want the same look as being advertised. Most women want to look flawless when they are going somewhere. These products will help the women accomplish the look they want.
First, Kilbourne’s research should be praised tremendously for bringing to light the unhealthy impression of true beauty in today’s culture. Kilbourne challenges the audience to reconsider their viewpoints on advertising that is sublime with sexual language. The evolution of advertising and product placement has drastically changed the real meaning of being a woman. According to the movie, every American is exposed to hundreds and thousands of advertisements each day. Furthermore, the picture of an “ideal women” in magazines, commercials, and billboards are a product of numerous computer retouching and cosmetics. Media creates a false and unrealistic sense of how women should be viewing themselves. Instead of being praised for their femininity and prowess, women are turned into objects. This can be detrimental to a society filled with girls that are brainwashed to strive to achieve this unrealistic look of beauty.
This advertisement appears in the Seventeen magazines, whose readers range in age between thirteen and twenty-five. The visual shows a young, blonde, Caucasian female who is attracting the readers to the COVERGIRL™ product. Placing this sort of ad in the Seventeen magazines is appealing to most young women due to the beautiful celebrity, Taylor Swift, who uses the same product. Also, the colors used, such as the pastel pinks, draws in the reader since they are very feminine colors. Finally, the product itself is appealing to the audience of Seventeen because younger women like to look their best, and to do that, lip-gloss is a handy accessory.
The documentary Killing Us Softly 4 discusses and examines the role of women in advertisements and the effects of the ads throughout history. The film begins by inspecting a variety of old ads. The speaker, Jean Kilbourne, then discusses and dissects each ad describing the messages of the advertisements and the subliminal meanings they evoke. The commercials from the past and now differ in some respects but they still suggest the same messages. These messages include but are not limited to the following: women are sexual objects, physical appearance is everything, and women are naturally inferior then men. Kilbourne discusses that because individuals are surrounded by media and advertisements everywhere they go, that these messages become real attitudes and mindsets in men and women. Women believe they must achieve a level of beauty similar to models they see in magazines and television commercials. On the other hand, men expect real women to have the same characteristics and look as beautiful as the women pictured in ads. However, even though women may diet and exercise, the reality...
Like McClintock wrote in Propaganda Techniques in Today’s Advertising, it is the “most-loved and most-used propaganda techniques.” It is the easiest way to win over customers. They see a celebrity they admire, and they think if they use the product, so should they. In L'oreal's ad for instant tan lotion, the viewer sees the beautifully tanned, clear skinned, long-legged model Karlie Kloss. Her hair blonde, effortless wavy hair paired with an unbuttoned white dress shirt and stiletto heels is the L’oreals definition of beauty. Next to her in ‘handwriting’ font has a quote of her saying “In an instant my skin is ready to glow.” For those who are familiar of Karlie Kloss, her modeling career, or just after seeing her appearance, they might buy the product to try because they trust her “judgement” and hope to maybe look as flawless as she does. L’oreal uses Testimonial to teach women that they should strive to look as flawless as Karlie Kloss using their
When it comes to shopping for the right mascara, people are looking for a product that will change their lashes from boring to bold and beautiful. I am referring to Benefit’ brand They’re Real! Believe it or not, this mascara has the power to transform the appearance of your lashes from boring to gorgeous and long. Listen to how Benefit describes the mascara: "They're real; lengthens, curls, volumizes, lifts and separates your lashes. Our jet black, long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!" The company is known for its great cosmetic line, but I can’t say the same about the advertisement the company displays. Even though Benefit’ mascara really does work, the advertisement
“Till Warmth do us Part” “Will you marry me? “ I do.” I swear my love to you ‘til warm water do us part.” Well obviously this isn’t your typical marriage because we aren’t talking about your typical couple. This is the marriage between your lashes and the new Clinique Lash Power Mascara. Mascara strong enough to fight even the most common moisture you encounter during your daily routines, such as rain, sweat, tears, and humidity. Are the facts true, or does Clinique just have sweet advertisement skills? The visual is black and white; centered in the middle of the page on a white background, the mascara wand is positioned next to the mascara tube with an engagement ring and wedding band closely binding them together. To most people, this advertisement is just boring with not much “pizzazz” which most people prefer. Some consumers may also feel that if you want them to spend their money on a product, then the advertisements needs to be convincing and interesting to attract the consumer’s attention. I feel this add portrays sophistication while maintaining a level of simplicity which makes it attractive. When it comes to make up what do you want? Do want makeup that is busy and caked on, or do you want make up done to the simplest form, which makes you look natural and beautiful? What Clinique is trying to say is, “We are a makeup company that can give you lashes that are not just glamorous and dramatic but also simplistic, water proof and smudge proof.” You the consumer shouldn’t want anything less. If Clinique’s ad was any busier, what could that say about their product? Sure some consumers would be attracted to it, but to other consumers it would make Clinique appear to be another cheap line of makeup like N.Y.C or Bon Bon, which often has overly busy advertisements displaying young models caked in the makeup product. While these lines of makeup products are sold in stores like Walgreens or CVS. Clinique is sold in department stores such as Dilliards, Neiman Marcus, and Saks and Fifth Avenue. Now we have to look at the validity of the argument that Clinique is trying to make. Clinique states their product can last through rain, sweat, humidity, and tears but will easilybe removed with warm water. Does this really make sense? Humidity, sweat, and tears, are all warm types of liquid that comes naturally from the body or the environment.
The Cover Boy ad from October 2016 includes a picture/commercial of James Charles in a white gray background, big bold letters saying Cover Girl, with his pink faded eye shadow. James Charles has cat-eyed grey eyes with long curly black eyelashes. He has a gorgeous full smile with white teeth. James Charles also has a small silver diamond bull’s nose ring in his nose. The word “Cover Girl” is written in bold letters across the background, to improve his appearance.
Dove is a personal care trademark that has continually been linked with beauty and building up confidence and self-assurance amongst women. Now, it has taken steps further by impending with a new advertising strategy; fighting adverse advertising. And by that it means contesting all the ads that in some way proliferate the bodily insufficiencies which exits inside women. Launched by Dove, the campaign spins round an application called the Dove Ad Makeover which is part of the global Dove “Campaign for Real Beauty” what has been continuing ever since 2004 and times print, television, digital and outdoor advertising. As Leech (1996) believed,” commercial consumer advertising seems to be the most frequently used way of advertising.” In which way the seller’s chief goal is to sway their possible spectators and attempt and change their opinions, ideals and interests in the drive of resounding them that the produce they are posing has a touch that customer wants that will also be in their advantage, therefore generating false desires in the user’s mind. Dove is vexing to influence their viewers to purchase products they wouldn’t usually buy by “creating desires that previously did not exist.”(Dyer, 1982:6)
In order to emphasize their point, the ad uses a young women of empowerment, Hannah Bronfman, to attract buyers to their product. Hannah Bronfman is an entrepreneur, DJ and model. In this ad her face is plain and simple. She does not have heavy makeup on, matter of fact one might say she has no makeup on at all. Her eyes stares at whoever takes the ad to view and communicates with them stating, “This is how you will look if you use Clinique.” She is dress professionally, like she is prepared to go on a business meeting. Everything is clean cut and put together. The contrasts of gray scale gives the ad a feeling of calmness, forwardness and boldness; whosoever uses this product is going to be confident as Bronfman. Her hair and
For Maybelline’s price they offer low competitive While stating in text the lipstick is truer and crisper from their rich pigments and creamier and more sumptuous feel from their nourishing honey nectar. The consumer can actually read those objectives off the advertisement. For a visual aspect you can physically see a flower dripping nectar onto the lipstick, as the lipstick glistens. In addition, the consumer can also see a beautiful model wearing one of the shades of pink to see how rich the lipstick really is. CoverGirl uses both verbal and visual messaging to accomplish the advertiser’s marketing objectives.
As of the modern day, advertising is everywhere; it is on our televisions, we hear it on the radio and we see it on cars and trucks. Advertising can take many forms, one of which is propaganda. Propaganda techniques are useful in persuasion and drawing people to a certain cause, but mostly we hear of propaganda being used in times of war. However, the Dove’s Real Beauty campaign is a modern day example of propaganda that uses many known techniques of persuasion. This campaign is very prevalent in today’s society because it targets body image among women; more specifically, the campaign aims to positively change how women view themselves.
The media favors one women's body type; the tall blonde with perfect, tan skin and long, beautiful hair. Because the images of women in advertisements are unattainable, it keeps them purchasing new products in their quest to be like the models they see (Moore). The actual women in these advertisements can't even match up to the
She focused on what was absent in the advertisements. I was inspired by this idea of absence to make a mask, as they imitate life yet lack life—they are empty and fake. I decided to use paper mache so I could make the mask out of beauty advertisements from the magazines, to indicate how women are encouraged to cover themselves in make-up—to wear a mask. I then chose to decorate the mask with make-up to further drive home the message and give the mask some more
Society puts a lot of emphasis on how everyone, but mostly girls, should and should not act. We, as a society, sometimes stereotype girls as weak and less assertive. Always is trying to change this stereotype in a series of advertisements. It has been reported that when a teenager reaches puberty, her self-confidence plummets. During this time, girls become six times less likely to participate in sports than their male counterparts (Our Epic Battle). Always' advertisement, "Like a Girl," concentrates on something everyone has heard at least once: “You fight like a girl!” These words are used like wildfire by kids not knowing how much damage they may cause. The advertisement, "Like a Girl," delivers its message and captures viewers’ interest by using pre-teen and teen actors, strong emotion and facts to demonstrate the stereotype and its negative effect. The advertisement then sends the positive message of how amazing it is to be a girl in today’s society.
Every woman has a right to look beautiful and confident about her looks. While natural beauty is an important factor, makeup products can cater the rest of the worries. Beauty and cosmetics brands launch products by keeping in mind the requirements and needs of woman of today. In the horde of multiple makeup brands in the market, it is sometimes hard to choose the right product of the right brand. If you