Consumerism Case Study

Abstract

Consumerism is the same as high level of material affluence but has more meaning attached to the shopping experience of consumers and possessions. The public in general has a high appetite for ever emerging products designs and tastes that are consumed at an alarming rate. The hotel industry controlled by disposable products at low cost and luxury has pushed for consumerism as more people are choosing to eat outside. Hoteliers are taking advantage of the situation to exploit unsuspecting customers who are either misinformed or ignorant.

This proposal is a case study about the causes of consumerism in hotel business in Australia. Case study will use interviews to gather data about consumer’s attitude and establish how hotels lure customers

It therefore refers conspicuous consumption, affluence and overconsumption. Staniforth added that consumer society has resulted from manufacturers, scientists, fashion and other designers as well as chemists. These groups have enabled businesses to come up with products and customers to buy the products some with toxic compounds. Consumerism revolves around all spheres of business that promise superior life style with creation of vehicles and means of communication the leading factors for consumerism. The modern diet has been developed in a manner that diet is a factor of social class where some hotels are exclusively for certain groups of people. Consumerism has also led to modern diet and nutrition which leads to an obesity epidemic. Tucker (2002) discussed that the government as well as leading edge technologies foster

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