Fredric Jameson, Postmodernism and Consumer Society

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Fredric Jameson

Fredric Jameson (b. 1934) is one of the foremost English-language Marxist literary and cultural critics writing today. Over the past three decades, he has published a wide range of works analyzing literary and cultural texts, while developing his own neo-Marxist theoretical perspectives. His books include Marxism and Form (1971), The Prison-House of Language (1972), The Political Consciousness (1981), Postmodernism or the Logic of Late Capitalism (1991), The Geopolitical Aesthetic: Cinema and Space in the World System (1992), and Brecht and Method (1998). For many years, he has been teaching literature at Duke University.

Jameson's analysis of postmodernism (you will find a synopsis below) synthesizes two articles: his original "Postmodernism and Consumer Society" (1983) and "Postmodernism: The Cultural Logic of late Capitalism" (1984), the same title as his monumental book on the topic. In these works, Jameson expands his analysis to include popular culture, architecture, theory, and other texts, and thus can be seen as part of a movement toward cultural studies as a replacement for canonical literary studies. In the version included here, Jameson links current intellectual, social, and spatial disorientation to the technological reinvigoration of capitalism and globalization. He considers present arrangements with critical rationality and calls for a demystifying political aesthetic of "cognitive mapping" (Gray and McGuigan, 1997, pp. 176-77).

POSTMODERNISM AND CONSUMER SOCIETY

1. introduction

The concept of postmodernism has been much misunderstood. Resistance may come from the unfamiliarity of the wide range of work the term covers: the art of Andy Warhol; the music of John Cage and Terry Riley; ...

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...emergence of consumer or multinational capitalism. In many ways, its formal features express the deeper logic of this social system. We need only think of the way our sense of history has disappeared, of how our entire contemporary social system has little by little begun to lose its capacity to retain its own past. We live in a perpetual present. We might say that the media help us forget the past (pp. 204-05). I have discussed two features of postmodernism--the transformation of reality into images and the fragmentation of time into a series of perpetual presents. In this way, then, postmodernism replicates or reproduces or reinforces the logic of consumer capitalism (p. 205).

Works Cited

James, Fredric. 1988. "Postmodernism and Consumer Society." In Studies in Culture: An Introductory Reader, ed. Ann Gray and Jim McGuigan. London: Arnold, 1997, pp. 192-205.

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