The Role Of Consumerism In Jack Gladney's The Awakening

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Jack Gladney stumbles into a peripheral area of identity as he cannot help but be aware of the different personalities that he has created within himself as a result of living in a consumerist supermarket place. In a desperate bid to same himself from succumbing to the menacing corrupted patterns prevailing in the society, he ensures that he retains the traditional values of his marriage to Babette and his family unit. The consumerist supermarket place and its postmodern surroundings promote an unrealistic expectation of how an individual should behave and he struggles to meet them. The postmodern society in which he lives instils in him the notion that a truth-system of correspondences can order the arbitrary nature of reality. Relativism

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