Sigmund Freud in The Century of the Self Documentary by Adam Curtis

False consciousness refers to the manner in which material, political and recognized practices in entrepreneurial culture deceive the public. False consciousness is resulting from the Marxist belief which recognizes a state of mind of a person or an assembly of individuals who don’t comprehend their class interests. A number of people who are academically affiliated with the Marxist practice trace the notions’ foundation to a philosophy initially established by Marx, well-known as commodity fetishism. Commodity fetishism is the notion that societies place a worth on merchandises separately from those they intrinsically have. For instance, a diamond, as soon as it grew into a commodity, is not merely a rock with the properties of a rock but in its place an object that individual’s value and respect as if the rock possessed some in-built supremacy which brands it altered and further valued than all other rocks. False consciousness possesses the properties of an illusion, a failure to apprehend an impartial realism autonomous of the observer.

Sigmund Freud was the initiator of psychoanalysis. He altered the insight into the human mind and how it works. It spurred him into defining the unconscious and what was for him the powerhouse of personality – irrational motivation. The series examines profound queries surrounding the origins and techniques of contemporary consumerism, commodification, typical democracy and its consequences. It furthermore looks at the current manner we perceive ourselves, the outlooks to fashion and superficiality. Freud's findings in connection with the mind were methodically applied by corporate America and the U.S. government to raise their capital and authority. This technique also provided the impre...

... middle of paper ...

...ublic relations’ authorities, it was grasped that it was probable to sell produces by engaging not to publics’ needs, but to their unfounded wishes and uncertainties.

Marx, Nietzsche, and Freud moved toward their fields of learning with suspicious outlooks, repudiating to take the stated motivations of experts and subjects directly. In its place, they pursued historic and theoretical methods of enlightenment that put forward that the seeming honest positions of governmental economy, morals, and consciousness, correspondingly, concealed up additional deceptive phenomena or proceeded to cover underhanded intentions. This film studies how Freud’s philosophies of the unconscious formed the enlargement of PR and advertising; and why psychoanalysis could still seem in the present day as an acute concept of consumerism and societal conventionality.