Different Types of Customers

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Different Types of Customers

Business facilities are used by a wide range of individuals including

those with special needs, such as disabled and deaf people. All of

these people want a high level of customer service. To provide a high

level customer service, I need to identify the following different

types of customers:

* Children

* The elderly

* Foreign customers

* Physically or mentally disabled

* The deaf

* The blind

* The know-it-all

Children

Businesses, such as Barclays need to treat children fairly because,

they are tomorrow’s customers and businesses should treat them with

care as they do to older customers. People who are working for an

organisation should always remember to:

* Use simple language and vocabulary

* Help them with money and to deal with their change, if necessary

* Use their name if the staff member knows it

* Distract them rather than rebuke them if they behave badly

The elderly

When dealing with elderly people, they do not want staff members to

talk down to them as if they are less worthy. Staff members should

always remember to:

* Take their time and do not hurry them

* Avoid patronising them

* Avoid any technical slang because, they will not understand

* Be willing to repeat the main points again

* Write details down if, they are too long and complicated to

remember

Foreign customers

Foreign customers will become very nervous when they try to talk to

the staff. It is very difficult to communicate them if, staff members

do not speak a second language. Staff members should remember ...

... middle of paper ...

...hat they want, they might have some idea and

want advice, or they might not have a clue and will need close

guidance.

Many business organisations categorise their customers into two

groups: internal customers and external customers. Internal customers

are employees who work with their organisation. It is important for

businesses to treat their internal customers equally as they treat

their external customers.

External customers are consumers and businesses who often purchase/use

the product or service. External customer are the most important part

of the business organisation because; without external customers,

there would not business. Businesses, such as Barclays must provide

excellent customer service, so that, they can return back and tell

their friends and families about the wonderful experience they had.

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