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In discussing who I feel is the most important stakeholder of the Better Business Bureau, Lets first discuss what a stakeholder is. As discussed in previous lessons, a Stakeholder is a person, group or organization that has interest or concern in an organization. Stakeholders can affect or be affected by the organization’s policies, actions, or objectives. Further, there are internal Stakeholders such as employees, and upper management, while external stakeholders are people on the outside of them company like stockholders and consumers (Ferrell, Fraedrich, & Ferrell, 2015) I believe that both of them are equally important stakeholders of the Better Business Bureau.
In taking the role of the Consumer, I would like to know that when I
In James Twitchell’s article, “What We Are to Consumers,” he states that “the object of much consumer
A consumer is a person who is seeking for products and services for personal, domestic and household use or consumption only.
For almost 100 years the Better Business Bureau has offered many different Services and Programs that are essential to control a trustworthy relationship between a business and the customer. The BBB is offered in 50 States and 12 provinces, and was founded in 1912. The BBB currently has a total of 400,000 North American businesses that are accredited by the BBB. The BBB is a non-profit organization that focuses mainly on advancing marketplace trust. There are 128 independently incorporated local BBB organizations in the Canada and the US, coordinated under the Council of Better Business Bureaus (CBBB) which is situated in Washington D.C.
The Federal Trade Commission is consisted of three bureaus and ten offices. Each bureau is intended to focus on a specific area to ensure that fair-trading is being practiced in the country. The Bureau of Competition seeks to eliminate anticompetitive business practices through the antitrust laws, ensuring that consumers receive goods and services at prices competent to their qualities. The Bureau of Consumer Protection seeks to protect consumers from unfair and fraudulent practices. Moreover, the bureau investigates individual companies and corporations to ensure that no fraudulent activity is endangering...
Defined as the consumer recognizes a problem or need. In this case, Porsche customer are portrayed by their desire and affection for challenges but at the same time they are facing a financial advantage that they couldn’t enjoy the most. They tried to look for the differences in their aim included the car they purchase and drive every day. In the end, they make Porsche to be their ideal purchase.
... of consumer behaviour, lays emphasis on the objectivity of science and the consumer as a reasonable and sensible decision maker. While, the interpretive point of view is in contrast to that of the positivist, in that it emphasises on the importance of the subjective meaning of the consumers individual experience, hence, it suggest that whichever behaviour a consumer performs is subject to diverse interpretations to a certain extent than just a single explanation to it.
- This is the first step of the Consumer Decision Process in how the consumer is able to understand
Consumers make choices every day that affect the economy we live in, and in return these choices impact one’s personal finances. Take for instance, buying clothing at retail establishment that is trending,
The concept of a stakeholder approach to management, suggests that managers must formulate and implement many processes to satisfy the groups who have a stake in the firm. The main task in this process is to manage and integrate the relationships and interests of shareholders, employees, customers, suppliers, communities and the other groups in a way that ensures the long-term success of the firm.
Every company wants to understand why people decide to buy its products or others. Firstly, we have to understand why people buy certain kind of product. People buy products because they need them. A need is activated and felt when there is a sufficient discrepancy between a desired or preferred state of being and the actual state. (Engle£¬Blackwell and Miniard. 1995. p407 ) For example, when you feel hungry, what you needs is some food. It is very important for marketer to understand the needs of consumers. All the consumers may have the same needs, but the ways which they satisfy what they need are different. Here is a example, Chinese people would choose rice when they feel hungry, whilst British people may choose bread to satisfy their needs.
Conclusion Companies are better able to market their products to consumers if they have a good Understanding of the consumers and the basic purchase decision process. By understanding the consumer and the type of purchasing behavior associated with different products, marketers are more likely to create a marketing campaign that positively impacts the consumer’s purchasing decision.
Nevertheless, one of the most important constants among all of us, regardless of our differences, is that, above all, we are buyers. We use or consume on a regular basis food, clothing, shelter, transportation, education, equipment, vacations, necessities, luxuries, services, and even ideas. As consumers, we play an essential role in the health of the economy; local, national and international. The purchase decision we make affect the requirement for basic raw materials, for transportation, for production, for banking; they affect the employment of employees and the growth of resources, the successfulness of some industries and the failure of others. In order to be successful in any business and specifically in today’s dynamic and rapidly evolving marketplace, marketers need to know everything they can about consumers; what they are want, what they are think, how they are work, how they are spend their leisure time. They have to find out the personal and group influences that affect consumer decisions and how these decisions are made. In these days of ever-widening media choices, they need to not only identify their target audiences, but they have to know where and how to reach
The Better Business Bureau (BBB), the mark that we all look for when researching a business. We have come to trust this organization and most of us felt that the BBB was an impartial party that was formed and existed to help the buyer make an informed decision. The BBB, like any other company or organization has had its share of controversy over the years, whenever there is a human element, there is sometimes ethical challenges and people make the wrong decisions. Ethical issue intensity comes into play when an individual or a group must make a decision whether the action they are about to take is unethical, and if so, in their opinion, how unethical. We can bring morals into the equation.
As we discussed the decision-making process for consumers is anything but straight forward. There are many factors that can affect this process as a person works through the purchase decision. The number of potential influences on consumer behavior is limitless. However, marketers are well served to understand the KEY influences. By doing so they may be in a position to tailor their marketing efforts to take advantage of these influences in a way that will satisfy the consumer and the marketer (remember this is a key part of the definition of marketing).
Consumer care: The customer is the most important in all declarations of good business and it should therefore assist consumer protection movements.