Porsche Case Study

Porsche on of the best leading companies in the world, and probably one of the most profitable companies as well. It is known for its high price and expensive cars that is not really affordable for everyone to buy. Porsche e famous for its valuable cars, and how they are very focused on their customers and looking forword to know what they like or dislike, especially it is a company that always try to please with their beautiful designs. Porsche was founded by Ferdinand in 1931, he was very famous for designing Volkswagen Beetle and it was one of the best car designs of all time. Porsche started to sell their cars under their own name in 1950-1960 where they developed their skills and the cars.

The buyer decision process of a traditional customer will be listed in steps explaining for example,

Need recognition:

- This is the first step of the Consumer Decision Process in how the consumer is able to understand what the problem or need.

- A need can be triggered by internal or external stimuli.

- External stimuli has outside impacts such as advertising or word-of-mouth.

-Financially Successful people.

Information search:

-Information Search is a step in the Consumer Decision Process while which the customer looks for internal or external information.

-During the research for the customer it becomes more options is going available.

-An external search is when a customer which has no knowledge about the product, and investigate more information from personal sources.

-Strong and satisfying feelings.

Evaluation of alternative:

-In this step customers compare all their products or brand options, and try to choose with which option suits them the most and how it will benefit them them the benefits.

-It is very important to und...

... middle of paper ...

...boring the costumers. Developing can be positive because every year new technology is out , and a company like porsche has to keep up with the new technology in order to compete with the other competitors.

Porsche customers are more on the high class, porsche cars are not very affordable. Their customers buy the car because it is a porsche car and not any car. It shows the world that they are rich or wealthy, it is like clothing, you can know from a person class by they way they wear or talk or maybe by their car. It makes the customer feels better ,and these are one of the intangible needs. These customers think if they this car they will have a better life for example, their children will like to ride with them in front of school to show their friends they are cool. Porsche is more than car , it is not only about buying car but the benefits from buying the car.