Influence Of Brand Advertising On Consumer Buying Behaviour

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Introduction “A Product is something that is purchased by consumer and it is also made from a factory. Consumers have a deeper memory towards a successful brand. (ALAMGIR, 2010) This statement shows the people can determine the influences of brand advertising influence the consumer buying behaviour especially brand image, brand loyalty and brand awareness. As we all know, brand history informs us how people used the brand to identify themselves. Brand marks generally are used to represent the brand on the products and to promote the brand through the advertising. Consumers can easily differentiate the product among all the others brand easily. It is also used to justify the purchase decision of the consumer and increasing consumer awareness …show more content…

Due to the promise sales enhance, marketers take the quality of the product among the brand as a promise to maintain the brand loyalty. Therefore, consumer has the confidence when they choose the brand (Malik al etc, 2013). Nowadays, people are more rely on the advertisements rather than reference group opinion regarding product. Therefore, advertisers pay much attention on internet ads rather than TV ads because internet ads is much more easier to create brand loyalty and gains additional worth of interactivity in ads to lead more people involvement. Before the trust of the consumer towards the brand, consumer has to pay a good experience with the products under a brand. If the experience is beneficial, then consumer towards the level of the brand loyalty will be increasing due to the repeat purchase (Abbasi al etc, 2011). Consumer buying behavior significant has positive relation with brand loyalty. This will affect their buying behavior because advertisers live up to their promise in the eyes of the consumer when the brands thrive then consumer will continues to make repeat purchase, which leads to a preference for the brand. When brand loyalty is established by this preference, consumers towards the brand loyalty should not be little because they trust their brand in an enthusiastic way. Therefore consumers are willing to spare their time in dedicated to a particular brand and pay a higher price to seek for it due to their firm belief on it (Malik al etc,

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