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Recommended: Old spice ad analysis
Old Spice, a brand of male grooming products, has produced many humorous ads and television commercials to persuade more and more men to buy their products. In a 2008 ad for their pro-strength antiperspirant, Old Spice used Neil Patrick Harris, famous for his role as teen Doctor Doogie Howser, as their spokesperson to appeal to males and add humor. Old Spice effectively reaches their target male audience through the use of well-known model, humor, and offering a needed product without the need of a prescription.
The first thing in the Old Spice ad to catch the eye is Neil Patrick Harris in a lab coat and badge. He stands facing the audience, not even looking as he holds a stethoscope to the nose of his male patient. The patient, who is lying on a gurney in what looks to be a typical ER room, is looking up at Harris with what appears to be confusion on his face. The text at the top of the ad reads, “Body odor protection recommended by former TV Doctors, like me. –Neil Patrick Harris, EXTVMD.” Directly below Harris and his patient is another statement from Harris reading, “You don’t need a real Doctor to get protection against the torment of chronic body odor and wetness. You need Old Spice Pro Strength antiperspirant. It’s prescription-strength wetness protection without the prescription. Take it from me, I used to be a fake Doctor.” Below and to the left of that says Pro Strength and a picture of the Old Spice antiperspirant. At the very bottom of the ad is the brand name, Old Spice, in big letters with their logo picture of a ship in between.
A great way to catch consumers’ attention in an ad is by using a spokesperson that everyone knows and loves. Old Spice used this technique by using Neil Patrick Harris to target male consu...
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...rescription. This promise captures the attention of all people, but especially the male community.
Old Spice has it figured out when it comes to matters of attracting men toward their products. They know how to capture a man’s attention and convince him that Old Spice is the way to go. Proof of this is their ad portraying Harris as a Doctor who recommends the pro-strength antiperspirant, which is prescription strength without the actual prescription. Having Harris on the ad is a good assurance that many males are going to stop to see what this ad is about. Making the ad more appealing is its use of humor, including the lines Harris uses to ad credibility to himself as a Doctor, although he obviously is not a real one. With offering this much needed product and using humor to promote it, Old Spice is right on track to persuade the male audience to but their products.
Popular brands and companies typically rely heavily on brand names to unfairly convince people to buy their specific product, even though another brand would likely work almost the same. In order to do this, those companies use many elements of ethos, but they also attempt to establish the superiority of their brand with logos and pathos. In the commercial, “Colgate Dentist DRTV,” the brand attempts to persuade consumers to buy Colgate Total toothpaste by presenting their name and relatable women, followed by attractive visuals, but ultimately the advertisement fails to provide enough logic to convince a well-informed audience that it truly matters which brand of toothpaste they buy, and that Colgate is better than any
The target market would be women who require the essential night cream in order to stay looking young. In today 's world women crave the idea of looking young for a longer period of time. The idea of this ad is for women to see a beautiful woman with amazing looking skin and aspire to look like her. The Aveeno Active Naturals ad recognizes different aged women who want to stay looking younger longer. The use of a beautiful woman in the ad helps to convince women that this product will help them stay looking young.
First, the advertisement uses a useful bottle of famous company that is Clorox. That means the
In 2011, Dr. Pepper 10 released a new ad campaign. Their new commercial’s primary purpose is to present a soda that is both healthy and still “manly.” In doing this, Dr. Pepper addressed a longstanding notion that Diet Dr. Pepper and Dr. Pepper Zero sodas are inherently unmanly. They attempted to reconcile this societal belief by creating a character that is extremely manly and still enjoys their 10 calorie drink. The average man is the target audience. They were hoping that they could target men that may want to drink more healthy beverages while still retaining their manliness. The character that Dr. Pepper creates to target this audience is a Paul Bunyan type. The actor has a long beard, is very rugged looking and shown being rowed down a river by a bear. The commercial is designed to bring back images of Grizzly Adams.
There are so many marketing techniques that companies use in today’s world. There are also many competitions that companies face because of the advancement of marketing and different kind of brands. Old spice does a great job advertising and campaigning by using classical conditioning. Old Spice is an American brand that males use for grooming, they do a great job marketing the product and presenting them to consumers. Classical conditioning is when theorists teach either animal or human certain behaviors passively through repetition. After the theorist teach the animals, the theorist measure and see what the response. One of the most important thing about classical conditioning is to see something repetitively, and learning how to behave. Old Spice uses classical conditioning to influence consumers’ attitude because it shows the commercials repetitively. Classical conditioning also involves unconditioned stimulus, conditioned stimulus, conditioned and unconditioned response. Old spice’s commercials have everything included. Response campaign was a huge success because it involved everyone; it included mass media such as TV, print and digital ads.
In order to attract a specific demographic, advertisement companies employ diverse methods of persuasion. Companies, such as Wendy’s, hire advertisement companies to entice target audiences to their products. Wendy’s ad campaign for ‘Where’s the Beef?’ integrates a few different methods of persuasion; credibility, similarity with the target, and likeability. By utilizing younger actors that used smartphones, making fun of older people that were handling retro dial phones, and targeting Americans by speaking about how their beef was made in America Wendy’s is going after the 14-40 aged demographics of Americans. Incorporating these methods of persuasion, in combination of targeting a demographic of Americans aged 14-40, Wendy’s is anticipating to attract new customers from this demographic to increase profitability.
... approach, selling men’s hygiene products, by appealing to a female audience. Though Old Spice targets and appeals to females, they do sell men’s hygiene products, thus, also attracting males and running an ad campaign that males can enjoy. The constant lack of shirt is just enough sex appeal to catch the audiences’ attention, without driving them away. The caricature of the perfect man easily enacting a variety of roles is entertaining for females and males. Additionally the commercial uses quick transitions and repetition to keep the audiences’ attention and to enforce the association of Old Spice with the ideal man. Old Spice sells their image as representing the perfect man, and hey if you can’t be him, well you can at least smell like him. With a humorous undertone and just enough sex appeal, the ad campaign is funny, attractive, appealing, and thus effective.
middle of paper ... ... Contacting certain audiences, which is their main target during different promotions, is a wonderful way to go. Understanding advertising will help you understand yourself and make you realize who you really are and who you will always be, no matter how many cosmetics you buy. Works Cited Adweek, L.P.
There is something catchy when Isaiah Mustafa tells us about becoming a man, like when he is speaking to the consumers in the Old Spice commercial. Pathos, Ethos, and Logos are used in the Old Spice commercial by evoking the emotional appeal, presenting good character, and by logical reasoning. These three things are what makes the perfect commercial or an ad. It tries to persuade people into buying their product, maybe by an emotional appeal or persuasion. They will even tell you that the viewers are wrong and that a person is missing out, because the people do not own their product. In this commercial by Old Spice, they are trying to sell their body wash. Isaiah Mustafa uses words like “Be a man like me, by using an Old Spice body wash.” By saying that quote from https://www.youtube.com/watch?v=owGykVbfgUE it tells us he will be trying to persuade us from the start.
In the old spice commercial, the brand is showing that men are just brainless robots and the women are just hyper-sexual individuals. The setting of the commercial is in a nightclub where women are dress in provocative clothes that come off like they are looking for sexual intention from the men. Men are
This advertisement’s intended audience is men ranging in the ages of 30’s and 40’s. In order to get this age group’s attention, the advertisement uses a fact that Blum discussed in her article, which is that testosterone rises in the competitive world of dating and settles down with a stable and supportive relationship (Blum 6). The Dove men’s deodorant advertisement takes into consideration this fact about testosterone, and caters to the preferred audience’s likely testosterone level by showing the man smiling with a child. The man is also wearing a wedding ring, and altogether this scene implies that he is in a healthy relationship with both his wife and child. The viewer seeing this relates to the advertisement and makes his purchase of the product based off of a simple placement of a man smiling at and holding a child. However, the advertisement still acknowledges that there is more testosterone than females in the consumers that they are trying to attract. The words “Tough on sweat, not on skin” put next to the scene of the father and son are bolded as opposed to the words that are more informative about the product. This adds to the ideas brought up by Blum about violence and an in-your-face attitude being more likely among men because they have more testosterone. In a Dove women’s deodorant advertisement you never see the word ‘tough’ but instead words like ‘soft’ and ‘smooth’. Men,
Old Spice’s script has you believe they are addressing a female viewer; however, the product is not one that a woman would go about purchasing, and the ad was shown during the Superbowl, which has a predominately male viewership. The ad is attempting to give the male viewers and alternate perspective of things. Instead of addressing the men specifically, the ad causes the men to imagine what thoughts may frequently cross the mind of their female partners or other women they may commonly interact with. For example, the line “Anything is possible when your man smells like Old Spice and not a lady,” implants the fear into the male viewer’s mind that he may not smell masculine enough to appeal to his ideal woman. He now worries that she may indeed think he smells like a lady. However, if the viewer were to use Old Spice, the advertisement, through its final line of “Smell like a man, man,” assures him that he would no longer have to worry about how he smells; he would smell like a
A small smile, a booming laugh, and a little play on words helped Pepsi’s ad “Scary Halloween” reach viral status on social media in 2013. Ads can be a triumph or a failure depending on how well the rhetorical appeals of logos, ethos, and pathos are used to convey an ad’s message. This ad’s largest draw was its use of pathos, making the viewers laugh and smile alongside Pepsi over their sly jokes.. “Scary Halloween” also engaged the audience by causing the viewers to cringe at the thought of their chosen soft drink being replaced. Pepsi also has massive amounts of credibility in the soda industry since it has been on the market for over 100 years, giving it ample room to poke at its competitors. Pepsi’s Halloween ad was successful because of
Advertisement is a form of communication that is intended to persuade consumers or a target audience to purchase or to accept the ideas, products or services. In this advertising, Axe uses the power of persuasion, such as attractive women, style, and images which are the key ideas to the product and fragrance to conjure the consumers’ behavior of the perceived images of the product. Axe was originally created in France in 1983 by a company named Unilever and sold in the United States in 2002, and is now the leader of men’s grooming markets. The brand is focused toward gender and the age of the customer. Its market strategy is aimed at males from their teens to their twenties appealing to a new life style product that would increase their luck with the ladies. Axe deodorant ads gives you the apparent need to smell and feel good, but the means of feeling good is mainly through increased sex appeal. This ad assumes that all males buy deodorant solely for the purpose of getting women, and if you do certain things, like buy this product, then all women will be all over you.
It 's no secret that traditional marketing practices have declined and consumers are now more skeptical than ever. Brands have had to find ways of connecting with potential customers in a more authentic way.