Old Spice is a company that manufactures men’s fragrance products such as shampoo and body wash. During the Superbowl Forty-Four game of the New Orleans Saints against the Indianapolis Colts, Old Spice aired a thirty-two second advertisement, titled “The Man Your Man Could Smell Like”. The advertisement opens with actor and former NFL player Isaiah Mustafa standing in a bathroom, wearing only a towel, and commanding the assumed-female viewer to look at their male partners and then look back to him, comparing the two. During the single take of the advertisement, Isaiah Mustafa continues to criticize the viewer’s male partner and explain how he, the presenter, is much better through the use of props and settings of ideal vacation getaways. The ad closes with Mustafa abruptly stating “I’m on a horse,” as the camera pans back, revealing he is …show more content…
Old Spice’s script has you believe they are addressing a female viewer; however, the product is not one that a woman would go about purchasing, and the ad was shown during the Superbowl, which has a predominately male viewership. The ad is attempting to give the male viewers and alternate perspective of things. Instead of addressing the men specifically, the ad causes the men to imagine what thoughts may frequently cross the mind of their female partners or other women they may commonly interact with. For example, the line “Anything is possible when your man smells like Old Spice and not a lady,” implants the fear into the male viewer’s mind that he may not smell masculine enough to appeal to his ideal woman. He now worries that she may indeed think he smells like a lady. However, if the viewer were to use Old Spice, the advertisement, through its final line of “Smell like a man, man,” assures him that he would no longer have to worry about how he smells; he would smell like a
One of the most eye catching ads on television lately has been an add done by Extra gum, called Origami Crane. It was created to sell Extra gum by connecting it to peoples everyday lives. This ad is a commercial that lasts a little over a minute, and yet has the ability to connect to peoples lives so easily. The main reason the add has the ability to connect to people so well is because it targets families, more so towards the daughters, and fathers of these families. The ad shows that the company who creates extra gum, does have families in mind while making ads. Not only did they keep their add family friendly, which at times can be difficult to find, they actually focused their ad more towards simple, everyday families while still having the ability to draw other people who don’t have families in.
... approach, selling men’s hygiene products, by appealing to a female audience. Though Old Spice targets and appeals to females, they do sell men’s hygiene products, thus, also attracting males and running an ad campaign that males can enjoy. The constant lack of shirt is just enough sex appeal to catch the audiences’ attention, without driving them away. The caricature of the perfect man easily enacting a variety of roles is entertaining for females and males. Additionally the commercial uses quick transitions and repetition to keep the audiences’ attention and to enforce the association of Old Spice with the ideal man. Old Spice sells their image as representing the perfect man, and hey if you can’t be him, well you can at least smell like him. With a humorous undertone and just enough sex appeal, the ad campaign is funny, attractive, appealing, and thus effective.
Axe is a company with a scented line of products aimed at pleasing young males in society. They began with a cologne line and have since expanded to include a plethora of affordable products such as their wide variety of soaps, shampoos, and deodorants which have earned them a handsome customer base that keep coming back for more. Every product they have on the market promises that beautiful young women will be more attracted to them as a result of its use. One such product is TAG Body Spray; this ad for TAG is right on target for reaching those average young males who feel they are in need of a little extra help with the ladies. By using relatable models, humor, and its well-known promise that it will magically make the wearer desirable to the opposite sex, it effectively appeals to the intended audiences’ need to be entertained and fought over by the female population.
In the old spice commercial, the brand is showing that men are just brainless robots and the women are just hyper-sexual individuals. The setting of the commercial is in a nightclub where women are dress in provocative clothes that come off like they are looking for sexual intention from the men. Men are
Analysis of an Advertisement We live in a fast-paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audiences openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement, you must use their product.
We see them in the subways, bus stops, magazines, and television, but what do they mean? How do they manage to catch our attention? Advertisements often find ways to sell their products by psychologically manipulating people. The advertising industry makes us envious of others and convinces us to be unhappy with what we have (Valko).
Since 1934, Old Spice has been branded one of the lead cleansing products for men. This company produces a variety of deodorants, shower gels & body sprays made for men. William Lightfoot Schultz created Old Spice to depict a “colonial theme” and this colonial trademark was symbolized by a sailing ship. The colonial sail ship, which traditionally depicts masculinity, was one of Old Spices original tactic in advertising. In recent times Old Spice has gained much attention for humor used in advertisements. The brand does this in order to persuade the audience to purchase their products. By displaying a positive image of vacation, sandy beaches, good scents, funny situations and attractive models Old Spice is trying to create a lasting image and draw attention to their brand so shoppers will remember them while shopping.
This paper will analyze an ATT commercial according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is trying to reach and how they do so.
The man is wearing shorts and no shirt, promoting his physical condition, helping persuade the reader that the product is going to help them look like him. This is not something that is stereotypical for the average supplement user but helps a lot in building confidence with the product. The man has a shaved head which emphasizes the masculine look of the man. He has tattoos on his arms as well which emphasizes his masculine look and appeals to a younger generation of people. While this ad was designed for men, it is also designed for people who are
When the man made the stain, he doesn 't even jump to try and clean it, he simply half -witted apologized and then Ms. Ripa jumps to action. Once everyone is in the laundry room, we see the men go towards the back and the women towards the front. The women seem more interested than the men. In the old spice commercial, gender roles show that the man as a masculine and cocky individual. Since he is a “man”, he is strong and tough, but my “man” isn 't because he uses feminine soap. If my man was to use Old Spice, suddenly he would become more caring towards me and be the man of my dreams. In the Tide commercial, people in society would be subconsciously taught “what men do” and “what women do” as a result because it shows that men can make messes and women would readily clean it up. It shows that women would become overly excited for house work while men can relax which imposed ignorant gender roles. In the Old Spice commercial, people in society would be subconsciously taught “what men do” and “what women do” as a result because to be a “man, man” you need to use Old Spice and if you do not, then you 're a weak individual. It teaches women in society, that your man isn 't all that you want him to be because his usage of feminine soap makes him as “weak” as you, because you 're a
The Paco Rabanne Invictus fragrance for men advert, published in 2013, seems to portray how a modern male should appear: strong, muscular, and heavily tattooed while women are perceived as relationship-oriented, and eye-candies: a lightweight drapery hides their private parts whilst revealing their forms. Thus, it reinforces gender stereotypes. As Buying Into Sexy points out sex sells, and people tend to be heavily exposed to adds as well as “music videos that feature plenty of sexual innuendo”. That is why humongous corporations “(create) a certain environment of images that we grow up in and that we become used to (in order to) shape what we know and what we understand about the world”, states Justin Lewis in Mickey Mouse Monopoly. So, how is the ideology of masculinity represented throughout this ad? The warrior-esque man is physically desirable, and irresistible to women. Even though the audiences are aware of the existed hyperbole, they might focus on the experienced feelings of smelling good.
Analysis of an Advertising Campaign We are swarmed by advertising. Companies constantly battle to compete for the sale of their product. Adverts appear in every form of media including radio; television; Internet; billboards; newspaper; flyers and magazines. The advertiser wants us to buy their product above their competitors. The basic aim of advertising is to convince the target audience that their product is the best in the field and superior to the other products of similarity.
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
Advertisement is a form of communication that is intended to persuade consumers or a target audience to purchase or to accept the ideas, products or services. In this advertising, Axe uses the power of persuasion, such as attractive women, style, and images which are the key ideas to the product and fragrance to conjure the consumers’ behavior of the perceived images of the product. Axe was originally created in France in 1983 by a company named Unilever and sold in the United States in 2002, and is now the leader of men’s grooming markets. The brand is focused toward gender and the age of the customer. Its market strategy is aimed at males from their teens to their twenties appealing to a new life style product that would increase their luck with the ladies. Axe deodorant ads gives you the apparent need to smell and feel good, but the means of feeling good is mainly through increased sex appeal. This ad assumes that all males buy deodorant solely for the purpose of getting women, and if you do certain things, like buy this product, then all women will be all over you.