Taco Bell Response Paper

Taco Bell is a good example of how a company is able to use social media in the time of a crisis to their advantage. They were able to take a negative situation, and reverse the possible effects through different outlets such as social media. Many organizations can view this case and learn how to use these outlets in a time of crisis. It is crucial to deliver the correct information to the public as quickly as possible when a crisis occurs (Crandall, Parnell, & Spillan, 2013). The quick information helps the public understand the position of the organization. Taco Bell was able to use the quick response to their advantage during their crisis. Taco Bell was able to help reduce the damage create by the crisis using different factors.

They utilized the print media by running ads in many of the major newspapers around the country (Crandall et al., 2013). The ads were designed to gain the attention of the public quickly, while acknowledging the lawsuit being presented against the company (Crandall et al., 2013). Once the attention of the reader was gained, the ads pointed out the facts about their product to disprove the accusations (Crandall et al., 2013). The president of the company utilized YouTube creating a video explaining the ingredients contained in their meat (Crandall et al., 2013). They insured that their side of the story would be the first thing someone would see if searched for on Google (Crandall et al., 2013). A link on the company website was utilized to direct users to a specific site addressing the issue (Crandall et al., 2013). Other social media outlets were used to gain access to the public about the situation (Crandall et al., 2013). Ultimately, Taco Bell was prepared for the crisis before it ever occurred. Being prepared, allowed the organization to navigate the crisis smoothly while disproving the