Food Advertising Essay

859 Words2 Pages
bulb-icon

Recommended: Impact of media and advertising on eating habits

Advertisements have radically changed over the years, and in turn societies eating habits have changed. With the growing availability of technological advancements, marketing companies can now skillfully target specific groups into buying their product. These marketing approaches have become so successful that they are preserving the unhealthy trends that occur in consumerism today, which is why it is essential that we are fully aware of their marketing tactics, their negative impacts on society, and potential solutions to aid in the healthy consumerism of food products.
I. How marketing techniques have evolved over time in the food industry.
A. The first tactics of marketing.
1. Marketing was very general due to the lack of technology.
2. The four main tactics of marketing in the food industry involved selling, buying, and transporting.
B. The mid 1900’s brought the initiation of a buyers market due to the increase of competition, consumerism, and money.
1. Food suppliers began to come up with ideas in order to stimulate sales, and in turn enable them to keep-up with or exceed their competitors.
2. This eagerness to excel beyond competitors lead to gradual advancements in technology, thus allowing for there to be a new emphasis on the consumerism in the food industry.
C. Food advertisements during the WWII era were changing the face of the game completely.
1. Advertisements were now targeting specific demographics, mainly women because they were the ones buying the food and cooking for their families.
2. Technology advancements allowed for food companies to place advertisements in newspapers and on the radio.
D. Present day food advertisement techniques.
1. There are now...

... middle of paper ...

...rders, which are influenced by the media’s perception of “fat” and the negative stereotypes that come with being overweight.
V. Solutions to the problem produced by advertisements.
A. Education
1. Parents should be better educated in nutrition and in reading nutritional labels so that they can buy healthier products and cook healthier meals for their children.
2. Require freshman college students to take a course on nutrition and the negative affects of certain foods and drinks, especially when combining various drinks with alcohol.
B. Place stricter restrictions on marketing companies in order to reduce the consumption of junk foods.
1. Reduce the amount of advertisements on child television channels.
2. There should be penalties and incentives for marketing companies so that they are more inclined to promote healthier foods.

Show More
Related

  • Summary: The Gruen Transfer

    1213 Words  | 3 Pages

    This is an increasingly concerning factor in the growing national epidemic of obesity. Adverts often mask foods that are unhealthy by emphasising their positive nutritional features – such as dietary fibre and protein. While at the same time ignoring its negative features – including the high amounts of saturated fat and sugar content. In some cases, even products that mention any alleged health benefits are usually outweighed by the health risks associated with consuming the product, that they just fail to mention. In summary, big businesses are using recurring and manipulative persuasive techniques on vulnerable consumers to try to convey the false message of health and nutrition in products when they are in fact more harmful than helpful.

    Read More

  • Be It Ever So Homespun There's Nothing Like Spin Analysis

    867 Words  | 2 Pages

    Companies nowadays are using different and strong methods in marketing their food products. The Companies are very competitive, and the results can affect the people. When we think about this job field, it is convincing that those producers should use cleverly ways to gain their own living. In the other side they shouldn’t use misleading ways that could harm the people. Food companies should be straightforward with every marketing method they use. People have the right to know what they are consuming and also to know the effects of these products on them, whether it is harmful, useful, or even neutral.

    Read More

  • Analysis Of Michael Moss The Lure Of Addictive Junk Food

    1447 Words  | 3 Pages

    of Philip Morris, said “People could point to these things and say, ‘They’ve got too much sugar, they’ve got too much salt […] well, that’s what the consumer wants, and we’re not putting a gun to their head to eat it. That’s what they want.” (Moss 267) However, consumers are being unconsciously forced to fund food industries that produce junk food. Companies devote much of their time and effort into manipulating us to purchase their products. For instance, Kraft’s first Lunchables campaign aimed for an audience of mothers who had far too much to do to make time to put together their own lunch for their kids. Then, they steered their advertisements to target an even more vulnerable pool of people; kids. This reeled in even more consumers because it allowed kids to be in control of what they wanted to eat, as Bob Eckert, the C.E.O. of Kraft in 1999, said, “Lunchables aren’t about lunch. It’s about kids being able to put together what they want to eat, anytime, anywhere” (Moss 268). While parents are innocently purchasing Lunchables to save time or to satisfy the wishes of their children, companies are formulating more deceiving marketing plans, further studying the psychology of customers, and conducting an excessive quantity of charts and graphs to produce a new and addictive

    Read More

  • Salt, Sugar, and Fat: Is It Cereal or Candy?

    664 Words  | 2 Pages

    Due to false advertising, I feel that certain food companies are being careless in trying to make people buy their products in order to make money in the quickest way possible. My only suggestions for this situation are either the companies to tell the truth about their products, or stop advertising completely. If the companies could spend more time researching the effects of their products, then they could make improvements to their foods or maybe find alternatives to the ingredients. That way people can make the right decisions in buying what is best for them and their children. Thank you for your time.

    Read More

  • Summary Of Every Nook And Currency: The Dangerous Spread Of Commercialized Culture

    507 Words  | 2 Pages

    In the article, Every Nook and Cranny: The Dangerous Spread of Commercialized Culture by Gary Ruskin and Juliet Schor (Ackley 361). Since the early 90s is when Commercialism has bombarded the society. Ruskin and Schor provide examples why advertising has an effect on people’s health. Marketing related diseases afflicting people in the United States, and especially children, such as obesity, type 2 diabetes and smoking-related illnesses. “Each day, about 2,000 U.S. children begin to smoke, and about one-third of them will die from tobacco-related illnesses” (Ackley 366). Children are inundated with advertising for high calorie junk food and fast food, and, predictably, 15 percent of U.S. children aged 6 to 19 are now overweight (Ackley 366). Commercialism promotes future negative effects and consumers don’t realize it.

    Read More

  • Obesity In Don T Blame The Eater By David Zinczenko

    1675 Words  | 4 Pages

    Zinczenko shares his personal story about how fast-food restaurants such as Taco Bell and McDonald’s led to a weight problem during his high-school years. He claims that the ease of accessibility and lack of healthy alternatives make it all too easy to fall into the cycle of unhealthy eating. Zinczenko also contends that the lack of nutrition labels on fast-food products leaves the consumer in the dark about what he or she is actually consuming. At the time Zinczenko wrote his article, fast-food restaurants were not willingly disclosing nutritional values of their products. Today this has changed. Fast-food companies, including McDonald’s, have put the full nutritional information of their products directly on the packaging and wrappers. All other fast-food establishments either post it on the menu board (Panera), offer easy access to pamphlets containing all nutritional information of their menu in store, or have it easily accessible online (Taco Bell, KFC). I am sure that this is a helpful step forward toward educating the public as to what they are consuming, but has this new knowledge to consumers had a dramatic change toward ending obesity? No. People have always known that eating a Big Mac and fries with the giant soft drinks that McDonald’s and other chains offer is not healthy; putting the nutritional labels on these items has done little to nothing to stop people from eating these high-calorie meals. This again leads back to the point that people as consumers need to be more accountable to themselves and stop blaming others for what they willingly choose to put in their

    Read More

  • In Defense Of Food Essay

    985 Words  | 2 Pages

    Nutritionism and Today’s Diet Nutritionism is the ideology that the nutritional value of a food is the sum of all its individual nutrients, vitamins, and other components. In the book, “In Defense of Food” by Michael Pollan, he critiques scientists and government recommendations about their nutritional advice. Pollan presents a strong case pointing out the many flaws and problems that have risen over the years of following scientific studies and government related warnings on the proper amount of nutrients needed for a healthy diet. Pollan’s main point is introducing science into our food system has had more of a negative impact than a positive one, we should go back to eating more of a traditional diet. I believe food science has given us

    Read More

  • In Defense Of Food Essay

    611 Words  | 2 Pages

    Michael Pollan makes arguments concerning the eating habits of the average American. Pollan suggests, in spite of our cultural norms, we should simply “Eat food. Not too much. Mostly Plants.”

    Read More

  • Annotated Bibliography: Annotated Bibliography For Childhood Obesity

    1196 Words  | 3 Pages

    T., Kraak, V. I., 2005, p.153). The book will be used in the sections where food industry and advertising could change their marketing toward healthy choices to help reducing and preventing

    Read More

  • Barbara Mantel Prevent Obesity Analysis

    165 Words  | 1 Pages

    Americans are constantly facing obstacles to healthy eating. Obesity is something that is growing rapidly in the United States. Some Americans argue that fast-food restaurants play a major role in obesity. In “Preventing Obesity” Barbara Mantel states, “Four of the companies — Cadbury, Coca-Cola, Hershey and Mars — pledge not to advertise any food and beverage products on programming for children younger than 12, and the remaining firms pledge that 100 percent of their children's advertising would be for self-designated ‘better-for-you’ products ” (805-806). Whenever children see a junk-food or candy commercial they are instantly attracted to it, it might be because of how colorful they are or the usual toy they receive when they buy kids

    Read More

  • America's Food Problem

    1137 Words  | 3 Pages

    Fast food restaurants such as Burger King and McDonald’s, create advertisements where it urges people to consume their product. For example Mcdonald’s created a product where you can get two items such as a mcdouble and a medium fries for three dollars. According to “The battle against fast food begins at home”, by Daniel Weintraub, it shows how companies are intriguing their customers. “ The center blames the problem on the increasing consumption of fast food and soft drinks, larger portion sizes in restaurants and the amount of available on school campuses”(1).For the most part, the Center for Public Health believes that fast food companies are the problem for health

    Read More

  • Advertising and its Effect on Childhood Obesity

    1245 Words  | 3 Pages

    Food advertising contributes to childhood obesity in many ways. One of them being that the food advertised is unhealthy. “The mechanism of effect of media exposure on obesity may also operate through the extensive advertising messages for unhealthy foods targeted at children.” (Agarwal, Dhanasekaran) The food advertising geared towards children makes them develop unhealthy eating habits, and choices. The advertisements are usually advertising unhealthy foods, never healthy ones. “When children watch television, they cannot escape food advertising. “Sugared snacks and drinks, cereal, and fast food advertisements respectively comprise approximately thirty-two percent, thirty-one percent, and nine percent of all advertisements marketed specifically to children.” (Termini, Roberto, Hostetter) Due to limited cognitive abilities, children view many food advertisements, and don’t really have the knowledge or capability to comprehend that the food being advertised is not healthy.

    Read More

  • Media Influences on Childhood Obesity

    1279 Words  | 3 Pages

    Powell LM, Schermbeck RM, Szczypka G, Chaloupka FJ, Braunschweig CL. Trends in the Nutritional Content of Television Food Advertisements Seen by Children in the United States: Analyses by Age, Food Categories, and Companies. Arch Pediatr Adolesc Med. 2011;165(12):1078-1086. doi:10.1001/archpediatrics.2011.131.

    Read More

  • Food Inc Essay

    1528 Words  | 4 Pages

    America is a capitalist society. It should come to a surprise when we live like this daily. We work for profit. We’ll buy either for pleasure or to sell later for profit. It should come to no surprise that our food is made the same way because we are what we eat. We are capitalist that eat a capitalist meal. So we must question our politics. Is our government system to blame for accepting and encouraging monopolies?

    Read More

  • Burger King Advertisement Analysis Essay

    711 Words  | 2 Pages

    Burger King is a well-known fast food restaurant that tends to post ads that most individuals may find eye catching. This ad is definitely one of them. The way that you might interpret this ad depends on what gender you are and what type of perspective you view this ad. If you were to hear about this advertisement you would most likely assume that Burger King’s target audience are men because of the words chosen. Burger King is advertising a new super seven-inch sandwich. This juicy, flame- grilled sandwich is filled with American cheese, crispy onions and a beef patty topped with a “hearty” A.1 steak sauce. The appeal used in this advertisement is absolutely the need for sex. The quote, “ It’ll Blow Your Mind Away” in large bold font just

    Read More

More about Food Advertising Essay

Open Document