Chipotle Mexican Grill Research Paper

While the economy withers, there is a new fast food company that grew a little over 20% in the last year. The Chipotle Mexican Grill is a growing fast food chain. Chipotle offers a new fast food experience. Tasty. Hip. Fresh. This is a place with a promise of “food with integrity”.

As I walked into Chipotle the venue looked modern and new. There were tables around the room and bar tables with round stools located along the back wall. Chipotle is very compact and not a good place for big groups. Every time I walk into Chipotle there is traffic inside as the line snakes around the restaurant

The menu is concise and easy to understand: burrito bowl, burrito, soft or crispy tacos, chips and guacamole, salad, and choice of beans, and meats,

period.

As it was my turn to order, I ordered Chipotles signature dish: the burrito. The burrito included rice, beans, cheese, veggies, and some guacamole. It costs extra 1.90. I also got an order of the “Chips & Guac”. The manners of the Chipotle staff were professional and likable.

I received my food and I navigated around the restaurant trying to find an open seat. It took a while, but atlas I found one. I tasted the warmness of the burrito as I took a bite. The “guac” blends in well. It’s creamy and rich with flavor. Is a scoop of decent guacamole worth nearly two dollars? Yeah, I would say so. There's plenty of other action in the burrito besides the ”guac”. Like, the spiciness and mushiness of the beans, the dryness of the cheese, the softness and the tang of lime in the rice. The tortilla also did its job: holding everything together.

Now it was time to move on to my “Chips & Guacamole”. The very fried yet fresh tortilla chips were crisp and with a hint of salt. The "guac" tasted the same and wasn’t obscured by excessive flavor of the salsa.

I have been to Mexico, so I know what a "true" burrito and Mexican food tastes like. I am glad to say, Chipotle, sort-of, got the right idea.