Swot Analysis Of Subway

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PRODUCT
Product can be described as the goods, services and ideas that a company offers in an exchange. (Pride & Ferrell, 2013) As all we have known, Subway's core product is the submarine sandwich. In addition of that, Subway also sells salad, wraps and baked goods such as cookies, doughnuts and muffins at their chain. Some menu items vary between countries and markets as differentiated marketing strategy apply on different market segment. For example, Italian B.M.T, Subway Club, Meatball Marinara, Chicken Teriyaki, Roasted Chicken, Tuna, Subway Melt, Steak & Cheese are Subway's worldwide signature sub varieties. The B.M.T contains pepperoni, salami and ham. It is the best-selling sandwich among Subway. The acronym of B.M.T is actually stood for Brooklyn Manhattan Transit, but now it changed to "Biggest, Meatiest, Tastiest" which can easily understood by customers. Besides from submarine sandwiches, Subway also sells flatbreads, English muffins and breakfast sandwiches. In 2006, Subway had launched a brand new product "Personal pizzas" in some US markets. These are made upon order ...

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