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Diversity in the fast food industry
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Food truck business in other words To Go Restaurant that is equipped with the necessary instruments to cook and conveniently serve food. As to go with the trend of food truck in Canada we have decided to introduce this trend in London, Ontario. Our speciality of the food truck is presenting International foods that are hard to find in London.
Mission statement:
To provide diversity in food that matched our customer’s desired taste by being outstanding in everything we do
SWOT Analysis
One of our strength in this business is innovative service, which will benefit us in attracting teenagers because of their willingness to experiment new things. Moreover, Generation Y who does not have much time to spare to cook and likes convenient things
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As according to Hitesh Bhasin in his article called “ Marketing Mix of Subway”, he has stated that although comparing to KFC and McDonalds Subway offers expensive price. However, their healthy food quality balances their price. Moreover, they have variety in their products such as cookies, wraps, salad and their signature varieties is global menu for example, Chicken teriyaki, Egg mayonnaise, Italian BMT, Tuna and Subway Club. Another disadvantage for us is their brand equity. Subway is brand well know around the world due to their numerous strategies. One of their promotion strategies is their charitable and non- profitable work, which has boosted their sales as stated in “ Marketing Mix of Subway” by Bhasin. Subway chooses their location in premium areas where people are bound to be health conscious. Therefore, subway can be one of the toughest competitors as they have their brand as an advantage and their food quality can be a highlight to attract …show more content…
We are using multi-segmentation strategy in order to attract our target market, which refers to serving two or more segment by focusing on their needs. As students have limited budget to spend therefore, our reasonable price will attract them towards our business. Moreover, our business is located at an accessible place that will attract them to drop by as it at a convenient place for them. In addition, our key concept of the food truck, which is Asian foods will attract certain ethnic minorities: Indian, Korean, Chinese and Vietnamese as our food items includes famous food items from
High quality ingredients, various things on menu, make the food right infront of you; handcrafted preparation
Whole Foods Market, which is in the Grocery Store and Health Food Store industry, is one of America’s most prominent organic grocery store on the market. The supermarket chain has established a competitive advantage amongst other grocery stores, as it assures consumers that all foods are free of preservative, additive, and pesticides. The grocery store has gained such a profitable following, that it Amazon acquired it in August 2017, boosting Whole Foods Market’s digital and physical competitive advantage. In fact, most researchers have concluded that such an acquisition may eliminate any opportunity for other grocery store chains to compete against Whole Foods Market (Formichelli, 2017). Whole Foods Market’s key to success
Wendy’s is one of the world’s third largest hamburger companies that is quick service. There are over 6,500 company and franchise restaurants worldwide. Wendy’s mission is to stand for honest food, higher quality, fresh wholesome food, prepared when you order it, prepared by Wendy’s kind of people, do it Dave’s Way, we don’t cut corners. This company believes in fresh and non-frozen products so the customers are satisfied and now they bought from an honest restaurant. The foundation believes in long term success that include there core values in every production. The core values are “Quality is our Recipe” “Do the Right Thing” and “Give Back”. Wendy’s focuses on the responsibility that the stakeholders are also the key to success.
Today's young people are generally unresponsive to traditional brand marketing messages. Teens spent $12 billion dollars last year according to a recent study of Teen Marketing Trends. Teens not only use their money on small purchases such as music, clothes and food but also have the power to influence high-end purchases of their parents. Every year younger teens are being marketed because that they are the future teenagers and brand loyalty is an important thing to many companies. If you can get an older child hooked on a product, they’ll generally love it for life. These younger age demographics are being marketed to because more and more kids have increasing spending power and authority over what is purchased in their household.
Subway is an American fast food restaurant franchise founded by Fred DeLuca and Peter Buck in 1965. Throughout the years, the company has gained substantial amount of growth in franchises and has become one of the largest single-brand restaurant chain in the world. Subway continues to display fierce commitment to provide a wide range of taste, healthier food choices while considering environmental footprint and creating a positive influence in the communities they serve. The objective of this report is to investigate and identify how Subway competes in the market through identifying the main performance objectives and examining the measures implemented within the operation, in order to maintain their desired level of performance. It will explore
The main target customer for McDonald's includes parents with young children, young children, business customers, and teenagers. Perhaps the most obvious marketing for McDonald's is its' marketing towards children and the parents of young children. Ronald McDonald was first introduced in 1963 and marked the beginning of their focus on young children as a critical part of their ongoing business. Parents like to visit McDonald's because it is a treat for the kids, and the kids enjoy the cartoon like atmosphere. McDonald's also targets business customers as a part of their core business. Business customers may stop during the workday and can count on fast service, and consistently good food. Another major target of McDonald's marketing is to teens. Teens find the value menu especially appealing and McDonald's markets their restaurants as a cool place to meet with their friends and to work (The Times 100).
Firstly, McDonald’s paid attention to the children in every country. They have built “happy land” for them and offered the “happy meals” with innovative toys to them. Since children is one of the biggest consumer groups to McDonald’s, and they have created a place with “happiness” culture to attract the children. It is a successful decision that building a business by focusing on the children since it can encourage the whole family to come to McDonald’s.McDonald’s is not only selling the happy meal to the children, but also selling American culture to them, it is a proper strategy to build the brand loyalty from th...
All cooking and baking for the fast food will be done in the kitchen facility. This facility will be equipped with computerized deep fryers, commercial freezer and refrigerators, preparation tables, stoves, ovens, and other related equipment. One employee and one chef will be in charge in the kitchen.
Indeed, there are many things that Chic-fil-A does to make it ultimately a leader in customer relations. First, is the fact that Chic-fil-A has decided to focus on its core strengths and competencies rather than diversify in unknowns(Reichheld, 2000). This means that Chic-fil-A concentrates on its best delicacy that has made it a favorite among its customers. Ever since 1946, when the company began business, its priority was chicken specialties. The ability to create signature chicken dishes has made it gain a huge customer following since it has enabled the company to have accurate facts and statistics on its products. Through a competent research and development (R&D) team at Chic-fil-A; it has been able to create the best chicken specialties that are consistent and classic(Reichheld, 2000). The ability to focus on the chicken dishes means that the customers are always guaranteed the best meal. There is lesser room for errors on the quality as the restaurant is focused on its strengths. This is the first key strategy that makes Chic-fil-A enjoy one of the best customer service
After looking at trends in the market and seeing that consumers are becoming more health conscious and the need for food that is easy to prepare it was decide that this product would do well in a consumer market made up of mid and upper mid income families and individuals.
Burger King adds value through the good quality products served. What the customers perceives is what the customer gets and sometimes more than what the custome...
The McDonald’s Corporation case study take a comprehensive look into the competitive market of the fast food industry. Particularly, McDonald’s and some of it greatest fast food competitors. In this analysis I will be revealing the marketing strategies of McDonald’s and other fast food companies. Identifying the trending tastes of consumers in this market, tactics used by McDonald’s competitors such as Wendy’s and Burger King to one up the marketing strategies of McDonald’s. I’ll also be assessing the strength, weaknesses, opportunities and threats of McDonald’s in this market segment. Evaluating the consumer purchase decision process and purchase type in the food industry. Lastly, I’ll explore which growth strategies I believe would make the
When society thinks about the local McDonald’s, they probably do not think “innovation’. That is because everyone has become accustomed to the many novelties that McDonald’s has introduced over the years. Some people do not even know that McDonalds was the leader in innovation being the first major international fast food restaurant, with the first drive-through window. What many people do not realize is that McDonald’s continues to drive innovation in fast food. Some times the innovation is well advertised, but other times they are designed so that customers will never even notice (Ritzer, 2004).
...nt types of toppings. The restaurant also takes care of people who care about calorie intake and, therefore, some of the dishes proposed correspond with the requirements of a healthy diet. Jack in the Box lags behind the other two restaurants in terms of service because of the absence of certain functions, such as Wi-Fi zones, lack of waiters and huge queues. However, it is compensated by high quality foods and drinks. Due to the fact that the restaurant adheres to an innovative growth strategy, its pricing strategies are also sophisticated. Despite the emphasis placed on efficient marketing and promotion, the pricing strategy is traditional. The task of managers is to trace the competitive prices and adjust them to the current market environment to sustain a competitive edge. Overall, the pricing strategy is not that distinguished as compared to other restaurants.
Food trucks are becoming increasing popular in the past few years. You can find them in every city and even some town in America. I’m not just talking about hot dog or ice-cream trucks. I am talking about the trucks that sell things like crab cakes, barbeque, fancy desserts, fish tacos, or upscale grilled cheese. The world of food trucks has changed so much. “People are looking at L.A. as a hotbed of the street food movement. (Robbins)” I think it has to do with the nice weather. Venders can sell food almost everyday. Also a lot of people live there and they all need to eat. Food trucks are a fast and convenient way to get good food. “During the first LA street fest the pair had anticipated they’d draw around 5,000 to the downtown event, not the estimated 20,000 fans who waited up to two hours for red velvet pancakes, mini banh mi, and lamb roti roll-up. (Robbins).” This was four times the amount of people they thought would show up. This tells us that they had a better idea than they ever thought. If people are willing to wait in for food from for two hours you know they must have something better. One of the great things about food truck is they are able to move around. They can go to the people. For instance, if there is a concert or a sporting event they can park right outside and people will just come to them. Also social media has had a very positive impact on food trucks. The trucks can post their location so people will know where to find them. People can voice their options about the food they have eaten. If a truck sees that people don’t like one of their items they can find out soon and start selling food people what to eat. Or when people have ideas of what they like to see on the menu they can voice their