The Strengths And Competencies Of Chic-Fil-A

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It is no secret that the America’s love for fast food is constantly growing. In fact a survey report shows that there are over 50,000 fast food chains in the country, with McDonalds; established in 1902, ranking as the largest one of these restaurant chains (Dipietro, Roseman, & Ashley, 2006). As of 2013, official reports from McDonalds indicate that there are over 34,000 system-wide restaurants under its wing (Dipietro et al., 2006). On the contrary, Chic-fil-A, is a smaller fast food chain that was established in the year 1967 from its mother restaurant the Dwarf Grill. As of 2013, there are over 1700 Chic-fil-A restaurants in more than 39 states with a gross revenue in sales around $4.6 billion (Redman & Sankar, 2013). Over the years, businesses have appreciated …show more content…

Indeed, there are many things that Chic-fil-A does to make it ultimately a leader in customer relations. First, is the fact that Chic-fil-A has decided to focus on its core strengths and competencies rather than diversify in unknowns(Reichheld, 2000). This means that Chic-fil-A concentrates on its best delicacy that has made it a favorite among its customers. Ever since 1946, when the company began business, its priority was chicken specialties. The ability to create signature chicken dishes has made it gain a huge customer following since it has enabled the company to have accurate facts and statistics on its products. Through a competent research and development (R&D) team at Chic-fil-A; it has been able to create the best chicken specialties that are consistent and classic(Reichheld, 2000). The ability to focus on the chicken dishes means that the customers are always guaranteed the best meal. There is lesser room for errors on the quality as the restaurant is focused on its strengths. This is the first key strategy that makes Chic-fil-A enjoy one of the best customer service

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