Swot Analysis Of Subway

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Salience:
To eat something “fresh and healthy”. Subway has always given their focus on fresh and healthy eating.
Brand Imagery & Brand Performance:
Subway is all about healthy eating. The main difference between fast food like McDonalds and Subway is Subway had a spoke person who had lost over 240 pounds by following a diet from Subway sandwiches(Jared Fogle). This also was achieved by a TV show and successful product placement.
From just a mere fast food chain, to a healthy fast food chain, this imagery shift was done since 2000s, and product placement on TV shows like Biggest Looser has helped in it.
SUBWAY is a brand which is easily recognized and recalled. Product placements played a very important part in it.
Performance wise the products delivered the promise of Healthy food. Subway had included in their menu that was (relative to fast food offerings) healthy. In fact, they had already identified seven of their sandwiches that contained under 6 gms of fat & branded them as “7 under 6.”
The Subway chain is among the first brands to offer nutritional transparency, providing calorie, sodium and fat content of menu items

Brand Judgement & Feelings:

Consumers perceive SUBs as not greasy/not fat fast food.(differentiating factor). Millions of overweight customers could personally identify to the struggle to loose weight, hence Subways healthy food related TV placements were accept very positively.
The latent variable is Subway's perceived affordance. i.e., respondents are believed to possess some level of confidence hence trust that Subway is capable of delivering on its brand promise. Subway promises freshness and healthy food but also taste and selection.
SUBWAY held the first spot last year with a score of 40.3 in bra...

... middle of paper ...

...ency and amount of repeat purchases
Attitudinal attachment
Love brand (favorite possessions; “a little pleasure”)
Proud of brand
Sense of community
Kinship
Affiliation
Active engagement
Seek information
Join club
Visit web site, chat rooms

As a result of product placement Wilson Sporting Goods Company created a promotional ball, complete with the facial markings as seen in the film. The company obviously reaped the benefits from the emotional connection that consumers made with the volleyball resulting in a desire to own the product. In 2011 you can still buy Wilson Castaway Volleyball from Amazon or Target.
Wilson in Cast Away is considered as one of the best product placement ever. Even if it happened coincidentally, if was perfect. Hanks’ and Wilson’s relationship was genuine and as a viewer, audience perceived Wilson as a character, not some branded produ

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