Swot Analysis Of Subway

2251 Words5 Pages
bulb-icon

Recommended: Subway SWOT analysis

Salience:
To eat something “fresh and healthy”. Subway has always given their focus on fresh and healthy eating.
Brand Imagery & Brand Performance:
Subway is all about healthy eating. The main difference between fast food like McDonalds and Subway is Subway had a spoke person who had lost over 240 pounds by following a diet from Subway sandwiches(Jared Fogle). This also was achieved by a TV show and successful product placement.
From just a mere fast food chain, to a healthy fast food chain, this imagery shift was done since 2000s, and product placement on TV shows like Biggest Looser has helped in it.
SUBWAY is a brand which is easily recognized and recalled. Product placements played a very important part in it.
Performance wise the products delivered the promise of Healthy food. Subway had included in their menu that was (relative to fast food offerings) healthy. In fact, they had already identified seven of their sandwiches that contained under 6 gms of fat & branded them as “7 under 6.”
The Subway chain is among the first brands to offer nutritional transparency, providing calorie, sodium and fat content of menu items

Brand Judgement & Feelings:

Consumers perceive SUBs as not greasy/not fat fast food.(differentiating factor). Millions of overweight customers could personally identify to the struggle to loose weight, hence Subways healthy food related TV placements were accept very positively.
The latent variable is Subway's perceived affordance. i.e., respondents are believed to possess some level of confidence hence trust that Subway is capable of delivering on its brand promise. Subway promises freshness and healthy food but also taste and selection.
SUBWAY held the first spot last year with a score of 40.3 in bra...

... middle of paper ...

...ency and amount of repeat purchases
Attitudinal attachment
Love brand (favorite possessions; “a little pleasure”)
Proud of brand
Sense of community
Kinship
Affiliation
Active engagement
Seek information
Join club
Visit web site, chat rooms

As a result of product placement Wilson Sporting Goods Company created a promotional ball, complete with the facial markings as seen in the film. The company obviously reaped the benefits from the emotional connection that consumers made with the volleyball resulting in a desire to own the product. In 2011 you can still buy Wilson Castaway Volleyball from Amazon or Target.
Wilson in Cast Away is considered as one of the best product placement ever. Even if it happened coincidentally, if was perfect. Hanks’ and Wilson’s relationship was genuine and as a viewer, audience perceived Wilson as a character, not some branded produ

Show More
Related

  • Strategic Plan For Weight Watchers: Three Year Plan

    1064 Words  | 3 Pages

    The main weakness for the company is the product that it sells is becoming obsolete; the idea of healthy eating is no longer a new concept. Even the FDA had mandated that nutrition labeling is placed on all foods as well as labeling for food consumed at chain restaurants and similar retail food establishments, to provide the consumer

    Read More

  • Comparison Between Subway And Chipotle Restaurants

    1291 Words  | 3 Pages

    “Subway says boosting sales at existing restaurants is its biggest priority right now (Peterson, 2015).” From 2012 to 2014 Subway saw a decrease in sales and realized some of their competitors like Chipotle were making more money. How were they making more money? Well Chipotle starting advertising with antibiotic free meat. Just recently Subway decided to follow the trend and do the same, at the beginning of 2015 Subway started advertising antibiotic free meat. The restaurant has already seen a drastic increase in profit. Once Subway and Chipotle put these antibiotic free labels on their food they quickly received more interest in their restaurants. This leads to the fact that the American consumer is not very educated about not only where their food comes from, but also how it is processed. These restaurants should not be getting rewarded with an increase in profit for providing the consumer with false information; in order for this to stop people need to realize they are being taken advantage

    Read More

  • Fast Food Nation: The Dark Side of the All-American Meal by Eric Scholosser

    848 Words  | 2 Pages

    Scholosser begins by talking about the marketing tactics that the fast food industry has used over the years. One major target the food industry is focused on is the children. During the 1980s, children's advertising had grown in the fast food industry. Scholosser focuses his attention on Ray Kroc, who was the mastermind behind the marketing strategy McDonald used to target children.... ...

    Read More

  • David Shakarian's Mission Statement

    822 Words  | 2 Pages

    “To help customers live their best lives” is the mission statement of health and nutrition company General Nutrition Centers, Inc. (GNC). David Shakarian opened a small health food store in 1935 located in Pittsburgh, Pennsylvania. This store named “Lackzooms” specialized in yogurt, which Shakarian’s father had introduced to the United States. They also sold honey, grains and “healthy sandwiches.” Within five years “Lackzooms” had expanded to six locations throughout the Pittsburgh area (“General Nutrition Centers”).

    Read More

  • America's Food Problem

    1137 Words  | 3 Pages

    Fast food restaurants such as Burger King and McDonald’s, create advertisements where it urges people to consume their product. For example Mcdonald’s created a product where you can get two items such as a mcdouble and a medium fries for three dollars. According to “The battle against fast food begins at home”, by Daniel Weintraub, it shows how companies are intriguing their customers. “ The center blames the problem on the increasing consumption of fast food and soft drinks, larger portion sizes in restaurants and the amount of available on school campuses”(1).For the most part, the Center for Public Health believes that fast food companies are the problem for health

    Read More

  • How to Work at Subway

    662 Words  | 2 Pages

    includes a Subway brand shirt and hat, a black apron, and black pants (or Subway brand shorts). Anyone who is smarter than a brick can follow these simple rules. Failure tocomply with such easy instructions will result in joblessness. It is indeed amazing that anyone could get fired for demonstrating such a complete lack of dependability. Yet they do.

    Read More

  • Case Study on Subway

    2040 Words  | 5 Pages

    At the age of seventeen, Fred Deluca decided to open a submarine sandwich shop as a way to help pay for his education of becoming a medical doctor. Dr. Peter Buck offered Fred a $1,000 loan and became his partner and 1965 the first Subway store was opened in Bridgeport, Connecticut. They learned through experience how to run a business, with the integrity of serving a high quality product, and providing excellent customer service. Today, Subway is the world's largest sandwich chain with more than 41,000 locations around the globe. The goal is to serve the highest quality foods, and make sure everything produced meets the safety standards from the time it is grown, to when it is put into a sandwich. To insure this, sustainable agricultural practices such as cover cropping, and crop rotation this restores nutrients and minimizes pesticide and fertilizer use. With thousands of restaurants throughout the world, subways supply chain needs to be sustainable and efficient in order to cut costs. Many vendors and suppliers worked with Subway to add or move locations closer to our distributors, and we have implemented many re-distribution centers which help reduce emissions, and provide lower shipping costs. Subway has a Distribution Operational Efficiency program that’s purpose it so find ways to ensure all traveling routes and techniques are optimized, and all the trucks are shipped with full loads to reduce mileage, and be as efficient as possible. Recently, Subway has introduced a process in the United States that consolidates all orders of equipment into a single shipment for new restaurants, and restaurants being remodeled. This helps eliminate excess packaging, and unnecessary non-value added activity at the building site. Subway...

    Read More

  • Childhood Obesity: Fast Food Companies Are To Blame

    904 Words  | 2 Pages

    According to “Burger Battles” from the Weekly Reader, obesity is defined as a person whose weight is 20 percent higher than recommended for their height (Burger Battles 1). When this condition begins to affect children lives, it is then known as childhood obesity. Within the United States of America, around 15 percent of children are considered to be obese (Holguin 3). Increasing tremendously, this outbreak has actually tripled in the amount of obese teen and doubled in children up to the age of thirteen (Burger Battles 2). One of the factors that is usually overlooked in the cause for obesity is the role of television. Not only does it reduce the amount of physical activity, the advertisements and commercials are targeting innocent viewers. In a survey completed by Gary Ruskin of Commercial Alert, the average child watches nearly 19 hours and 40 minutes of television a week (Ruskin 2). With that amount of time spent watching television, advertisements for fast food will be entering the children’s minds.

    Read More

  • Subway Case Analysis

    1272 Words  | 3 Pages

    Subway effectively competes with burger chains and others that are in the fast-casual segment of the market. Including healthier meals into its menu and giving much attention to obesity and diabetes have supported consumers' choice for Subway (Tarantino, 2005). However, Subway has not been satisfied thus far; instead, more intensified efforts have been made to improve business during the dinner hour. Additional menu options have also been added to answer competitors' trends and to place more focus on the children's segment.

    Read More

  • Obesity and Fast Food

    1260 Words  | 3 Pages

    “Subway First to List Calories on Menu Boards in Country.” CSPI News Room. 9 July 2007. 1 October 2007 < http://www.cspinet.org/new/200707091.html>.

    Read More

  • Significant Difference Between Subway Sandwiches

    184 Words  | 1 Pages

    One of the most significant difference between the Subway and other Fast-food giants is that the Sandwiches made by subway contains various combination and choices. Not only limited to the freshness, deeper product differentiation has been adopted by the Subway Chains to suit the need of targeted customers. For instance, different recipes such as Steak&cheese, Italian BMT, Chicken Teriyaki, Meatball, Roast Beef, etc, would not make customers feel bored with all the food. Full Size (12 inches) and half Size (6 inches) could be suitable for customers with different needs. Customers who haven’t had their meals would prefer the full size. On the other hand, customers who would like to try some snacks may prefer the half size. Adults are likely

    Read More

  • Swot Analysis Of A Cafe

    1015 Words  | 3 Pages

    This café provide lot of food varieties and cold drinks and coffee for new daily customer on cheap rate.

    Read More

  • Market Research Implementation: McDonalds

    1309 Words  | 3 Pages

    When researching McDonald’s through online sources, it is clear that nutrition is a major concern of the public visiting the fast-food chain. Secondary research conducted shows that there are several case studies and other secondary source searches around the same topic. McDonald’s has often been the center of nutritional attention within the fast-food industry. Secondary research shows that the restaurant has recently made changes to the American Happy Meal to reduce the amount of French fries offered and replace the portion with fruit (Strom, 2011). In a study conducted by McDonald’s a secondary source reports the meal cuts calories by 20% for the children’s meal (Strom, 2011). This is a critical move by the organization on children’s obesity is currently a hot topic within food chains and attention is driven by the Obama administration. Secondary research also shows that although the public has major health concerns with the food chain, profits are increasing during a high point of an economic recession (Dahan & Gittens, 2008). Acco...

    Read More

  • Is Fast Food to Blame for Obesity?

    954 Words  | 2 Pages

    As Americans, we’re always on the go. When hungry and have no time there are many fast and healthy items available. Many people who say that fast food chains is the main cause of obesity in America because there are plenty of fast food restaurants on every block with very few healthy options ("Do Fast Food Restaurants Contribute to Obesity?"). Fast food business are very easy to find and offer quick service, but there are other options that are healthy, especially in urban areas. Restaurants such as Panera offer a range of items that are healthy and offer a quick service for those on a schedule. In addition to these healthier options, it is also possible to pack their own snack or meal. People often become lazy when it comes to just cooking their meals at home. This choice allows the customer, to control what they eat.

    Read More

  • Main Performance Objectives Of Subway

    1423 Words  | 3 Pages

    Subway is an American fast food restaurant franchise founded by Fred DeLuca and Peter Buck in 1965. Throughout the years, the company has gained substantial amount of growth in franchises and has become one of the largest single-brand restaurant chain in the world. Subway continues to display fierce commitment to provide a wide range of taste, healthier food choices while considering environmental footprint and creating a positive influence in the communities they serve. The objective of this report is to investigate and identify how Subway competes in the market through identifying the main performance objectives and examining the measures implemented within the operation, in order to maintain their desired level of performance. It will explore

    Read More

More about Swot Analysis Of Subway

Open Document