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Comparative analysis of two advertisements of the same product
Comparative analysis of two advertisements of the same product
Comparative analysis of adverts
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The two add comparison is the solo “the legend of the lemon tree” and the mount franklin “lightly sparkling” Jenifer Hawkins commercial. The two brands are both drinks advertising a thirst crusher fizzy drink and a 100% natural Australian spring water from mount franklin. Both brands are drinks advertising their products to their consumers. The thirst crusher solo fizzy drink is a lemon flavoured drink in a can, however mount franklin water is a heathy refreshing bottled water for everyone who needs a nice refreshing drink. The legends of the lemon tree add wants the audience to buy their fizzy drinks, it persuades the audience to want to drink Solos fizzy drinks because of the persuasive techniques used in the add. Mount franklin also wants the audience to buy their products and want to think if they drink mount franklin water they would be like Jennifer Hawkins. During the legends of the lemon tree solo add it used multiple persuasive …show more content…
The man was muscly and was taking off he’s work clothes to show he’s muscles. During the add there was persuasive music of while the man was running through old villages and towns, at the end of the add the barrel was about to roll of a massive cliff so the man jumped and caught the barrel and tipped the solo on he’s face to try to explain how it is a thirst crusher and how the solo fizzy drinks are naturally made from lemons and mixed by hand not machines as at the start he was putting the lemons into the barrel the barrel was rolling down hills and up hills down rocky paths and at the end the lemons were all mixed up and ready to drink. The solo adds had big slogans and writing saying persuasive techniques such as the original thirst crusher and solo in big writing it also ha the date solo was
The commercial opens with a video of a smiling African-American woman discussing plaque, a common dental problem that many people can relate to, and that her dentist recommended Colgate Total to help. After that, a smiling white woman appears on the screen and explains that she assumed bleeding while brushing meant that she brushed her gums too hard, but her dentist explained that gingivitis could be the real cause, and Colgate Total could help. These women are multiracial, middle-age, and share stories common to many different types of people, causing adult consumers to begin to feel connected to them. After that, Colgate attempts to introduce an expert to further persuade the audience by having a man dressed as a dentist elaborate on the superiority of the brand, but Colgate fail to establish his personal credentials or the source of their claim that Colgate Total is the number one dentist recommended toothpaste. Colgate attempts successfully appears reliable, and also leans on the emotional appeal of attractive visuals instead of providing real
Strengths for Duquesne University would be that it is nationally ranked number 115. This is a number that can beat many competitors and creates benefits for those that attend. Classes that have fewer than twenty students is 40.9% and classes that have fifty or more students is only at 9%.. (http://colleges.usnews.rankingsandreviews.com/best-colleges/duquesne-university-3258/rankings). Duquesne is located in Pittsburgh Pennsylvania and is known to be one of the top places to live in the country. Pittsburgh is considered the most livable and resilient. There is a young crowd that could be an interest for young adults, also this city is considered to be the third safest cities in the states (https://fitt.co/pittsburgh/pittsburgh-best-city/). Religious values are what many people look for to keep that connect they have with their beliefs, having these values instilled in the curriculum could be a benefit view for parents and students.
This advertisement uses a combination of star power and a simple color scheme to draw viewers in. Most people know who Kim Kardashian is and by showing her having fun, the viewer subconsciously links that to the fun they would have. The black and white shades are all bland when compared to the green color of the bottle, the drink, and Kim's dress. By using the natural color of the drink to show off Kim's dress in the middle of the crowd, tells the viewer that by drinking this liqueur, they will also stand
Coca Cola is one of the many companies that have changed the way they advertise very drastically, from the 60s; a very conservative era to now; which is a more contemporary time. The Coke ad featuring Marilyn Monroe is most likely from the late 50s to early 60s, and consequently reflects some of the beliefs of the time. This is also the case with the recent ad. Although the massive time gap between these two ads creates many differences between them, there are still a few similarities; seeing as how it’s the same company. The 60s ad seems a lot more catered towards a limited audience while the modern advertisement tries to broaden the variety of the audience they want to pursue.
Second ad is that a man calls his wife and tells her that he promoted in his job na dnow he is a manager and also invite her to a dinner at a very expensive and famous restaurant. Then we see him and his wife in the restaurant at night. She gives her husband a De Beers watch to congratulate his promotion and everybody turns to them to see the watch.
Coca-Cola’s Replenish the Water article states, “In 2005, the Coca-Cola Company started a water replenishment program. The company works with communities, governments and
Invoking feelings and bits of emotions like advertisement do, causes viewers to feel more connected to whatever is being advertised or presented. The use of feelings and emotions in a persuasive manor is referred to as using the pathos persuasive technique and is one of the most popular techniques used in our culture today. The feelings created from an ad like this could range from anger, to jealousy, sorrow, and even fear. This specific ad is oriented towards the specific emotions of determination and fearlessness that a quality competitor should have. Its displays the message to not ever give up and push on because the failures that even the greats of the sport have had motivated them to be better and become who they are today. The use of pathos helps Gatorade make it sound like anyone can succeed if they use their product by determining the viewers and providing that little bit of a push. This is meant to light that fire of emotion inside someone to do their best. Gatorade has been able to do the same thing with each of their commercials and that feeling you get when you watch commercials like that is due to the pathos persuasive
The beverage marketer is however selling a version of its fairly new Coca-Cola Blak (pictured at left), a carbonated coffee-cola beverage, in a brown and black colored 250-ml contoured aluminum bottle in France. the aluminum bottle's color is very similar to the color of the carbonated coffee beverage inside.
Pathos, being the strategy most strongly used in this commercial, connects with the feelings of the audience. By featuring the commercial atop a green hill with a diverse group of people, Coca-Cola is showing that people of different cultures can come together in harmony, which aforementioned, was what people were looking for at this period in history. Not only the thought of harmony among groups of people, but the song that they sing together melodiously. When the commercial begins we see a young blonde woman begin the song, then she is joined by the rest of the crowd in singing, “I’d like to buy the world a home and furnish it with love…” along with other verses describing animals and pleasantries that would accompany them in furnishing this home. When we think of home, we think of a place where we can be loved and cared for, a place that is peaceful and pleasant (or this is what most people hope for), which is exactly what Coke describes to us as we watch enchanted by the beautiful voices of the people. Coca-Cola connects with us by evoking emotions of belongingness, love, peace and harmony amongst our fellow friends and people. This form of pathos is what really hooks the
...Gatorade. Go look at some other drinks such as PowerAde or some Vitamin Water. There pretty much all the same just with different flavors. Advertisers try and persuade you from the one place you thought was safe from them, your brain. There’s pretty much no hiding from ads but the next time you see one on TV don’t just passively watch them, and let those advertisers in your brain, analyze those commercials, so instead of just watching, you’ll be thinking.
test whatever it's a bad effect or not. So when it used on humans, we
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
The way the commercial is played out in a very basic way to lure viewers in to try the product. It simply started by creating a scene which portrayed lots of unusual actions such as talking chickens and french fries sitting on stairs. And lastly by showing the product and talking about the item, that last part creates lots of scenes in the viewer’s imagination. Scenes including: the viewer eating the item, buying the item and tasting the item. Overall the commercial is very persuasive with its techniques in displaying the cheap, tasty food.
energy drinks when it comes to rehydration, firms were still able to use advertising to change
A product placement that did not fit the audience in the film is the Red Bull found next to the coffee maker on the storage. Actor Taron Egerton bumped into the pack of Red Bulls strangely placed next to a box of electronics such as coffee maker, food processor, and blender still placed firmly in the box. The energy drink is given an unusual focus point in the film. Red Bull only directs to individuals who drinks energy drinks, but since it has a high tendency for health issues many would not notice the brand in the particular part in the