Burger King

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The commercial that caught my eye to write about is the Burger King chicken fries commercial. The commercial uses talking chickens as the main persuasive element. The commercial starts by showing two chickens approaching another chicken that is hanging around a group of french fries on a stair case. The two chickens taunt the chicken for hanging out with the packages of french fries. They state that he might want to be a french fry, and the chicken replies with “Maybe I do want to be a french fry.” The two chickens mock for saying that he wants to be a french fry, but every time they mock him he states “Maybe I do”, referring to being a chicken fry. After arguing for quite some time, the chicken that is with the fries looks at the camera all serious like and says “Maybe I do… want to be a french fry.” Once the chicken scene is completed the commercial goes straight into a viewing of the finished “chicken fry.” From the looks of it on the commercial it makes me want to go out and get some myself and I’m sure the fry and chicken eaters feel the same way, who would resist something called a “chicken fry”?
I chose to analyze this commercial because it is very eye catching. I knew the chicken fries were a huge hit when they were released at burger king, so I thought I would choose one of these commercials. The product being shown to the audience was a big deal because it combined

Zoccola 2 two well-known items of food. When I first saw the commercial I was about eleven years old and I just had to have the item. I’m almost positive that I went to Burger King the day after I saw the commercial.
There were many strengths illustrated in this commercial, one being the comedy factor, and the other being the hunger factor. Having talking...

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...ewer go out and buy the product is the cost of the product. The full meal including a drink and the item would cost no more than four dollars, which is very appealing for any family in any way threatened by having very little money or just want to spend less money on food.
The way the commercial is played out in a very basic way to lure viewers in to try the product. It simply started by creating a scene which portrayed lots of unusual actions such as talking chickens and french fries sitting on stairs. And lastly by showing the product and talking about the item, that last part creates lots of scenes in the viewer’s imagination. Scenes including: the viewer eating the item, buying the item and tasting the item. Overall the commercial is very persuasive with its techniques in displaying the cheap, tasty food.

Works Cited

http://www.youtube.com/watch?v=gm_n76Dsl0c

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