The commercial that caught my eye to write about is the Burger King chicken fries commercial. The commercial uses talking chickens as the main persuasive element. The commercial starts by showing two chickens approaching another chicken that is hanging around a group of french fries on a stair case. The two chickens taunt the chicken for hanging out with the packages of french fries. They state that he might want to be a french fry, and the chicken replies with “Maybe I do want to be a french fry.” The two chickens mock for saying that he wants to be a french fry, but every time they mock him he states “Maybe I do”, referring to being a chicken fry. After arguing for quite some time, the chicken that is with the fries looks at the camera all serious like and says “Maybe I do… want to be a french fry.” Once the chicken scene is completed the commercial goes straight into a viewing of the finished “chicken fry.” From the looks of it on the commercial it makes me want to go out and get some myself and I’m sure the fry and chicken eaters feel the same way, who would resist something called a “chicken fry”?
I chose to analyze this commercial because it is very eye catching. I knew the chicken fries were a huge hit when they were released at burger king, so I thought I would choose one of these commercials. The product being shown to the audience was a big deal because it combined
Zoccola 2 two well-known items of food. When I first saw the commercial I was about eleven years old and I just had to have the item. I’m almost positive that I went to Burger King the day after I saw the commercial.
There were many strengths illustrated in this commercial, one being the comedy factor, and the other being the hunger factor. Having talking...
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...ewer go out and buy the product is the cost of the product. The full meal including a drink and the item would cost no more than four dollars, which is very appealing for any family in any way threatened by having very little money or just want to spend less money on food.
The way the commercial is played out in a very basic way to lure viewers in to try the product. It simply started by creating a scene which portrayed lots of unusual actions such as talking chickens and french fries sitting on stairs. And lastly by showing the product and talking about the item, that last part creates lots of scenes in the viewer’s imagination. Scenes including: the viewer eating the item, buying the item and tasting the item. Overall the commercial is very persuasive with its techniques in displaying the cheap, tasty food.
Works Cited
http://www.youtube.com/watch?v=gm_n76Dsl0c
The cheeseburgers look extremely fresh as you can still see the shine on the burger, the ad also portrays the veggies of the burgers to be fresh from the farm too as they look as though as someone had just watered them or washed them. Even the bread has this golden brown, as it slightly gets darker as you reach the top of the bun. The cheese on the burger is soft and melted slightly to show that the burgers are warm and ready to eat but not totally melted to show that the burgers had just been made. As it says the names of the cheeseburgers on the bottom, the top of the ad in the same white letters and font it proclaims “big,beefy,bliss”. The back round of the ad is filled with a deep color red as it fills the ad from corner to corner. In the middle of the back round there are also little diamond shapes blended in with the red making the shapes very hard to see. The McDonalds big M symbol is located at the bottom right hand corner of the ad in yellow, the company’s color, along with the famous McDonalds slogan “I’m lovin’ it” in white letters below the
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
According to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rationally. Visual fascination, one of the tools Scholes believes captures the minds of viewers, can take a simple video, and through the use of editing and special effects, turn it into a powerful scene which one simply cannot take his or her eyes from. Narrativity is yet another way Scholes feels commercials can take control of the thoughts of a person sitting in front of the television. Through the use of specific words, sounds, accompanying statements and or music, a television commercial can hold a viewer’s mind within its grasp, just long enough to confuse someone into buying a product for the wrong reason. The most significant power over the population held by television commercials is that of cultural reinforcement, as Scholes calls it. By offering a human relation throughout itself, a commercial can link with the masses as though it’s speaking to the individual viewer on an equal level. A commercial In his essay, Scholes analyzes a Budweiser commercial in an effort to prove his statements about the aforementioned tools.
This commercial has an upbeat feel to it while simultaneously advertising its product effectively. The commercial tries to cover a wide range of audiences. It tries on emotional levels to connect with multiple individual and does a very good job in portraying examples in their situation. This commercial definitely advertises its product effectively. It was timed well, and it used quality examples of rhetorical analysis throughout the entire
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
We chose to analyze commercials because we were able to focus our research on both what is said, as well as what is shown. The seller has basically thirty seconds to get the viewer interested in a product and make them want to go out and buy it. They do everything possible to attract the buyer, keep them interested, and sell that product. This made the research much easier to analyze because we were able to break the commercials apart. What did they
Commercials advertising food can be seen on television all the time. The advertising industry is always trying to make one food look better than another does. Often, using professional athlete endorsements does this. At any given time there is at least two professional sports season in session. By using current stars and heroes from those sports to promote their foods, companies try to increase their sales.
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
For example, Moss spoke to Bob Drane, inventor of the Lunchables, on how they started adding sugar to the packaging by including Kool-Aid, cookies and other extras when customers started to get bored with the plain packages. Moreover, they started targeting younger kids. When the company shifted focus to the kids, the ads started showing up in the Sunday morning cartoons which announced: “All day, you gotta do what they say, but lunchtime is all yours.” In their ads they generated a feeling of empowerment to kids who now want to eat lunchables as an act of independence. They don’t make it about what is inside, but they form it into a psychological aspect.
I think the purpose of the commercial other than the obvious, which is to sell food, is to grab viewers’ attention. The company might believe that by having such scantily clad women in their commercials it will stand out amongst others on television and could help with their sales. Based on the
Product advertising is defined as the art of building and ensuring that product awareness stays with potential buyers. A good advertising program aims to make consumers aware of product need, usage of product, customer value and sustainable competitive advantage of a product compared to the competitors. Hershey’s always used appropriate channels like of internet, radio ads in order to ensure to promote customer value and affordability (Chitty, 2011).
This commercial begins with the narrator describing the 1,2,3 dollar meals at McDonalds’ and the narrator describes how you can used number 3 as my daughter got good grades meal staring all white meal chicken nuggets {scene shows a African-America man going up to the counter wearing a hooding and getting a tray with three happy meals on the tray}. While the narrator is speaking the white male serve says here you go and African-American man saying thanks. {Scene changes showing all three happy meals to chose from} and the commercial ends. The stereotypes used in this commercial was the attire of the African-American man wearing a hoodie urban looking street clothes and the commercial portrays the African-American male as bringing his daughter
McDonalds has always been a leader in the fast food industry. Through its dynamic market expansion, new products and special promotional strategies, it has succeeded in making a name for itself in the minds of the target customers. However, McDonald’s earnings has declined in the late 1990’s and 2000s. This is mainly due to a fiercely competitive industry and variety in customer tastes and preferences.
Commercials works through the human emotions and vanity and it appeals toward the psychologically domain turning into a temptation for weak mind people. For instance, if a person is at home watching T.V., very comfortable and suddenly, a commercial promoting any kind of food and drink comes up, that person will be hungry and thirsty in a couple of minutes. The advertising influenced his mind, provoking an involuntary reaction to do what the commercial induced him to do.
They leaned towards a cinema effect instead of a straight forward traditional commercial. Throughout the commercial, we cross back and forth between a dream world and reality. For example, during the China segment, the dragon turns into the Great Wall of China. The dream world also had a cloudy fog throughout the scene to give it an imaginary vibe. This illusion between the two world captivates the same feeling of luxury; it’s surreal. Whereas the reality scenes of the destinations had a clean, crisp appearance. The absence of a narrator also feeds into this fantasy. The commercial allows the images to speak for itself. The orchestra arrangement also made the commercial naturally timeless. The music was selected to be soothing and entrancing to lure the