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Human resource : management within : coca : cola
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The Culture and Structure of Coca-Cola Company
The Coca-Cola Company franchise is deeply committed to its brands’ advancement therefore, they have committed themselves to be leaders in corporate responsibility and they have expressed their ambition to be one of the world’s most respected and recognized companies in the world. I talked to my friend, Tasfiya Islam’s, father, who has been working with the company for 7 years to get some insight on the company’s activity and culture. He first told me when I asked about what makes the company tick that, in order to acquire respect, they have consistently maintained excellent standards for dignified and fair treatment for individuals that work in the company. For instance, Coca-Cola top management
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He explained that the company culture of Coca-Cola is structured by seven core values namely accountability, quality, diversity, collaboration, integrity, passion and leadership. Their culture is strong because these values are deeply embedded and adhered to by employees who accept and commit to them. He reiterated that the employees are committed to transforming the company and the work environment is a platform that employees use to share ideas and develop beneficial and meaningful opportunities as well as resources and skills. Passion plays a big role in the company’s culture because the attention is not only concentrated on the company’s brands but on the employees and the public in …show more content…
Islam made me understand that a significant factor that has contributed to Coca-Cola’s successful culture is the dedication it has made on its employees to encourage them to work together as a team in order to achieve similar opportunities and goals provided by the company. They have done so by focusing on; Established core values that has provided to the employees insight on the company’s culture and a defined structure that highlights the company’s focus on their brand, their consumers and employees. The Company has provided to their employees a wide variety of resources and tools that have allowed them to advance their knowledge such as education grants whereby the company provide tuition fees to prospective candidates. Integrity and honesty are important values that the company upholds because it develops the basis of its commitment to ethics on all their employees. Coca-Cola has an open line of communication, which is vertically structured with clearly defined roles for all employees. The Company always communicates its values and goals to all their employees in a timely fashion and a structural
Opinions coupled alongside historical accounts provide a lesson demonstrating the truths of Coke’s corporate greed. Elmore’s argument development progresses in a way that the reader becomes furthered dismayed as the history lesson goes on. Coca-Cola ravaged precious water resources in third world countries which eventually resulted in a scale of humanitarian crisis, yet today The Coca-Cola Foundation’s mission statement reads: “…[We have] Committed ourselves to improving the quality of life in the communities where we do business”. Television commercials depicting delight paired with the soft drink, Coca-Cola’s slogan of, “open happiness” along with massive international event sponsorships that universally are recognized currently label the company as having a positive impact in communities. Elmore’s arguments successfully connect the dots, illustrating to the reader on the dissolute framework which held together and lead to the rise in Coca-Cola’s present day
Coke continuously out-stands Pepsi, even though they share a very similar taste and colour, however Coke should not be the drink that receives all the love and attention for what it offers. Despite their similar soda colour, the drinks actually contain some different ingredients, which produce a different taste, and affect the body differently. Furthermore, the way the companies markets their drinks makes a huge contribution to how successful their products will become. The major element for success however stems from their impact on society and how the companies utilize their social power to evolve. The two major soda companies are constantly head to head with one another, yet it is what they do that sets them apart.
American Soft Drink and the Company That Makes It. 3rd ed. New York: Basic, 2013.
One of the Coca-Cola Company’s strongest strengths lies in its ability to conduct business on a global scale while maintaining a local approach, one of the most intelligent strategies thought up by the human resource department of Coca-Cola.
Numerous definitions of strategy exist, in most circumstances strategy can loosely be explained as an overall plan of deployment of resources to ascertain a favourable position within a market (Zablah, Bellenger and Johnston 2004; Grant 1994, p 14). Further, imbedded in many successful organisations are strategies, the importance of which is to remain relevant in the market, and successful in the various attributes of business; profiteering, employee motivation, maintaining sustainable core competencies, effectiveness in operation, or efficiency in the conduction of operations. Therefore challenges involved in the formulation and implementation of a strategy can revolve around the overall external market, as well as internal
This Coca Cola malfunction incident demonstrates that if attention is not paid to the ethical operation or the company it could challenge and threaten a company’s short and long term performance. This could have long lasting affects on the companies operations and requires strategic decisions to restore company’s image in the eyes of the customers. Gaining the trust of customers takes long time but it is broken with one small incident.
Introduction The Coca-Cola Company was founded in 1892. Since its inception, the organization has seen a steady increase in its market share over the years, and to this day has operations in over 200 countries worldwide. To achieve such success in its competitive market, Coca-Cola has employed sound strategies that have helped it become among the leaders in its industry. The Coca-Cola Company utilizes Market Based Management (MBM) techniques as well as Value Driven Management (VDM) techniques within the organization and in its market to help the firm sustain its stronghold in the market. Market Based Management is premised upon a free market system, as described by Jones and George (2014).
Coca-Cola HBC has 36,362 employees among those 87% are highly engaged based on the latest statistics recorded on their website (Coca-Cola HBC 2016). The company has developed new set of corporate values two of which specifically designed to address the concerns observed during their latest employee survey including, work-life balance and providing more opportunities regarding “employee input into the business”. The company has tried to
The success at Coca Cola is due to their laissez-faire culture and culture is important because it can affect many people and things to do with the business. If the culture of the business is not clear, it can affect the presence and punctuality. This means that if Coca Cola had a firm and unfriendly culture it could result in their staff not
Without a doubt, no beverage company compares to Coca-Cola’s social popularity or brand notoriety. Some people buy coke, not only because of its taste, but because it is also the most socially accepted brand. Another strength that is very important to Coca-Cola is customer loyalty. For instance, in a household where parents are avid Coke drinkers, this will be passed down to their children. Customers will continuously but Coke.
The Coca Cola Company has been among the world’s top companies that have been able to perform well in all the areas of the world. The company follows the latest strategic research and evaluation methods to formulate such strategic policies that helps in not only meeting the customer expectations and desires but also achieving various organizational goals and objectives.
Coca-Cola is a company with sustainable competitive advantage. The company is innovative and has an extensive business model with boasts of a sustainable distribution network. The company was incorporated in the late 1800s to commence the production of a sweet fizzy beverage that has become the world's most known brand. Presently, the company is still on an upward trajectory as it remains one of the world's most sought-after stocks. The company's competitive advantage has shown resilience and sustainability over the years.
The Coca-Cola Company article describes what occurred to Coca-Cola back in 1999, when due to a lack of effective diversity leadership, the world’s first producer of sparkling beverages lost the largest discrimination lawsuit in the United States history. In the lawsuit, the company was accused of systemically discriminating against black employees in promotions, evaluations, terminations, and pay. The case begun with four employees accusing the company, and then the suit became a major one by having approximately 2000 plaintiffs. The plaintiffs asked for monetary damages and court required the company to modify some of its employment methodologies. The company denied such charges, but after continual mistakes of Top Management, and due to the
The Pepsi commercial that was released on April 5, 2017 caused a lot of controversy because people think that it was an exploitation of Black Lives Matter and other social movements. They said that is offended some of our history’s most well-known people like Martin Luther King Jr. The commercial starts by showing model, Kendall Jenner in the middle of a photo shoot as she catches a glimpse of large crowd of people protesting down the street. The commercial then films a few seconds of people from different ethnicities. Pepsi is showing that everyone can find peace and can come together to enjoy a Pepsi. People are protesting with signs that read “peace” and “love” and “join the conversation” which is very similar on how today’s protest are like. People are playing musical instruments and dancing in the streets. Kendall makes eye contact with a man carrying a cello. She then takes off her blonde wig, wipes off her lipstick and joins the crowd. This is to symbolize that once she takes off her wing and wipes off her makeup she is just like everyone else, dealing with the same issues. The part that caused the most uproar was when Kendall walked up to the
Coca - Cola : Claims, Values and Polices Coca-Cola is a well-known and cherished brand name. When people think of this name, memories tend to overflow in their heads. Why do you need to be a member? Because, not only does Coke taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like "Always Coca-Cola", the antics of the Coke polar bears, and all of the different ads that have represented Coke over the years. Just about every ad you see, as a consumer, has tons of hidden meanings.