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Essay about coca cola history
Historical background of coca cola
Essay about coca cola history
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Nathan Thomas
Mrs. Brush
ENG III
December 4, 2013
Coca-Cola
In 1886, something extraordinary took place in the hands of a curious pharmacist that changed and shaped not only America, but the also rest of the world forever. From this ordinary pharmacist, named Dr. John S. Pemberton, came a distinctly flavored syrup that was tested and retested several times. After taking it to the local pharmacy down the road in Atlanta, Georgia, he sold about nine servings a day (Pendergrast). Little did Dr. Pemberton know that his product would skyrocket to about ten billion gallons a day almost two hundred years later. As soon as Coca Cola began, it spread rapidly making what is considered today to be the greatest refreshment ever known to man ("Coca-Cola History").
When Dr. Pemberton mixed the drink with tonic water, sampled it, and critiqued it until excellent, his bookkeeper, Frank Robinson, named the product Coca-Cola and created the distinct and classic font still recognizable today. Before dying only two years later, Dr. Pemberton sold the original product to an Atlanta businessman known as Asa Candler. He became one of the greatest men to work with Coca-Cola. Mr. Candler traveled all around the city handing out coupons and advertisements to people to come and try the best new thing. As the new president, Asa Candler distributed Coca-Cola to more and more fountains outside of his city. With the new syrup plants in more cities like Los Angeles, California; Dallas, Texas; and Chicago, Illinois, Mr. Candler was able to spread items with the famous brand name on them across the country ("Coca-Cola History").
At one point, Joseph Biedenharn, an every-day salesman, invented bottled machinery for his soda fountain. Five years af...
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...ese four main people that helped tremendously to spread the happiness, Coca-Cola would never have come as far as it has.
"Coca-Cola History." World of Coca-Cola. Coca-Cola Company, n.d. Web. 18 Oct. 2013.
"History of Coca-Cola." Coca-cola.co.uk. Coca-Cola Great Britain, 2010. Web. 18 Oct. 2013.
May, Clifford D. "How Coca-Cola Obtains It's Coca." Nytimes.com. The New York Times, 1 July 1988. Web. 23 Oct. 2013.
Morse, J. S. B. "Coca-Cola, Communication, and Confusion." ETC.: A Review of General Semantics 66.2 (2009): 162+. General OneFile. Web. 23 Oct. 2013.
Pendergast, Mark. "Siphoning That Coca-Cola Magic." Management Review 83.1 (1994): 26+. General OneFile. Web. 23 Oct. 2013.
Pendergast, Mark. For God, Country and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It. 3rd ed. New York: Basic, 2013. Print.
Coca- Cola has always been popular with America and in the 1950s; it became the main soda to drink during the 1950s and also the golden age for the product. One glass of Coca- Cola was only five cents. The soda was a symbol of social status. If you wanted to be refreshed and satisfied, then you have to drink Coca- Cola. Celebrities, actors, athletes, workers, kids and even Santa Claus had to have Coca- Cola in their hand. With the boom of television in households, Coca-Cola became more popular because of the advertisements contain relaxing and being comfortable with the soda in their hand. It became so appealing that Time’s Magazine stated that, “It is simpler, sharper evidence than the Marshall Plan, or a voice ...
Coke continuously out-stands Pepsi, even though they share a very similar taste and colour, however Coke should not be the drink that receives all the love and attention for what it offers. Despite their similar soda colour, the drinks actually contain some different ingredients, which produce a different taste, and affect the body differently. Furthermore, the way the companies markets their drinks makes a huge contribution to how successful their products will become. The major element for success however stems from their impact on society and how the companies utilize their social power to evolve. The two major soda companies are constantly head to head with one another, yet it is what they do that sets them apart.
Soft drinks are popular worldwide taking up 25% of the beverage market. Nearly two hundred countries enjoy these drinks. These drinks consist of carbonated water, flavoring, and lots of sugar.
The history of Coca Cola began in 1886 and it was founded by Atlanta pharmacist, Dr. John S. Pemberton the curiosity led him to create a distinctive tasting soft drink that could be sold at soda fountains. The first servings of Coca – Cola were sold for 5 cents for a glass. During the first year, sales were a meek nine portions per day in Atlanta. Today, daily servings of Coca Cola beverages are estimated at 1.9 billion globally. In 1886 he sold to Atlanta businessman, Asa G. Candler. Under the leadership of Mr. Candler’s the distribution of Coca – Cola expanded to soda fountains. In 1894, overwhelmed by the growing demand for Coca Cola and the desire to make the drink movable, Joseph Biedenharn fixed bottling machinery in the rear of his Mississippi beverage fountain, becoming the first to place Coca Cola in bottles. Considered an innovative tactic back in 1887, it was followed by newspaper publicity and the distribution of promotional items bearing the Coca Cola script to participating pharmacies. One of the most famous advertising slogans in Coca Cola history “The Pause That Refreshes” first appeared in the Saturday Evening Post in 1929. In 2009, the “Open Happiness” campaign was unveiled globally. The central message of “Open Happiness” is an invitation to billions around the world to recess, revive with a Coca Cola, and continue to enjoy one of life’s simple pleasures.
Logo is acknowledged everywhere throughout the world. The Coca-Cola drink was established in 1886 in Atlanta, Georgia by creator John Pemberton, an average of nine servings of Coca-Cola was sold each day. As of today, Coca-Cola has expanded its numbers to 1.9 billion servings of company merchandise (Coca-Cola, 2017, Who we are).
Founded in 1886 in Atlanta, Coca-Cola has been serving its world-known beverage for around 125 years. There have been various
Pemberton's partner suggested the name "Coca-cola" and penned the now-famous trademark in his unique, flowing script. Averages of nine drinks were sold per day after the advertisement. Pemberton died in 1886 and Asa Candler began to purchase the outstanding shares of Coca-Cola. In 1893, Coca-Cola was registered in the United States and then further investment was put it to expand the business.
Coca-Cola was formulated by John S.Pemberton, originally as a cocawine called Pemberton's French Wine Coca, and originally sold as a patent medicine for five cents a glass at soda fountains, which were popular in America due to a contemporary view that soda water was good for your health. Coca-Cola is the trademarked name, registered in 1893, for a popular soft drink sold in stores, restaurants and vending machines around the world.
Coca Cola was invented in Atlanta Georgia in 1886 by John S Pemberton, he was looking
Coca Cola is a well known worldwide company that is very successful. The success of this company is due to the structure and management of how this company has been run." In 1886, John Permberton, an Atlanta pharmacist and civil war veteran with a passion for making home made headache cures, brewed the first batch of Coca-Cola." When Coca-Cola started to become popular, a businessman named As a Candler bought the beverage from Pemberton and started Coca-Cola on its road to success. Candler had the resources to start the Coca-Cola Empire and due to the functions of management as a foundation, it has reached success and remained as one of the biggest companies in the world.
Coca-Cola is a company that has a very effective marketing mix. One that has helped it grow into the billionaire multi-national co-operation that it is today. Its marketing mix has been set up in very a strategic manner that enables the organization to achieve approximately 1.8 billion servings a day today, after having started off serving just 9. (Coca-Cola Conversations, 2011)
So they started to introduce larger product sizes, for example the 32-ounce and the 64-ounce packages, and started to cheapen the product packaging with plastic. And during the cold war they became the first American consumer product to be made in the Soviet Union. But they stared to have a customer war with “Coca-Cola”, with that they started a challenge. The “Pepsi Challenge” this move immensely contributed to the success of success of the company in supermarkets and continent stores, becoming the most sold soda in the market of supermarkets and continent stores in the early
Experimentation with the new market for carbonated beverages on the decline coke has done experiments in new flavors and healthier alternatives to try to stay competitive. As well as investing in “Keurig Green Mountain is a K-Cup maker but has a new Keurig Cold that can deliver Coca-Cola through the new system.” (Cooper, 2014)
Coca-Cola attracted frequent headlines as consumers in China, India, Eastern Europe or Russia tasted Coca-Cola for the first time. Now however, Coca-Cola has become a well established soft drinks ...
The political environment in India proved critical in that their government was unfavorable to foreign investors. They prohibited the import of soft drinks since they felt it could be gotten anywhere. They also prohibited the foreign brand name and wanted the name Lehar Pepsi and Coca-Cola India, an indigenous name. These effects couldn’t have be anticipated prior to entering the market because the trade policies, rules and regulations of India were difficult and unpredictable. Development in the political arena would have been handled well if Coke would have evaded having to sell 49% of its equity by approving to start new bottling plants.