Coca Cola Has Come a Long Way

The history of Coca Cola began in 1886 and it was founded by Atlanta pharmacist, Dr. John S. Pemberton the curiosity led him to create a distinctive tasting soft drink that could be sold at soda fountains. The first servings of Coca – Cola were sold for 5 cents for a glass. During the first year, sales were a meek nine portions per day in Atlanta. Today, daily servings of Coca Cola beverages are estimated at 1.9 billion globally. In 1886 he sold to Atlanta businessman, Asa G. Candler. Under the leadership of Mr. Candler’s the distribution of Coca – Cola expanded to soda fountains. In 1894, overwhelmed by the growing demand for Coca Cola and the desire to make the drink movable, Joseph Biedenharn fixed bottling machinery in the rear of his Mississippi beverage fountain, becoming the first to place Coca Cola in bottles. Considered an innovative tactic back in 1887, it was followed by newspaper publicity and the distribution of promotional items bearing the Coca Cola script to participating pharmacies. One of the most famous advertising slogans in Coca Cola history “The Pause That Refreshes” first appeared in the Saturday Evening Post in 1929. In 2009, the “Open Happiness” campaign was unveiled globally. The central message of “Open Happiness” is an invitation to billions around the world to recess, revive with a Coca Cola, and continue to enjoy one of life’s simple pleasures.

The company has a long history of purchases. Coca-Cola purchased Minute Maid in 1960, the Indian cola product Thums Up and Barq's. In 2001, it attained the Odwalla product of fruit juices, smoothies and bars for $181 million. In 2007, it attained Fuze Drink for an estimated $250 million. The company in 2009 tried to bid a buy a Chinese juice maker ended whe...

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...g changes between October 18th and November 22nd, with $39.24 and $39.87 respectively. The Coca-Cola Company's performance comparative to the industry and to its main opponent PepsiCo has been weak and the future seems trends will remain the same. After lower hopes for the future and a reduction in incomes due to procedure costs and weak sales the company is increasing their asset in the invention research and advertising. The Wall Street Journal reported that the average reply of investment specialists is that "holding" the stock is the best choice for an investor. At this point, as traditional stockholders, Due to the jump in price from $39.24 to $40.39 you would have earned 2.47% on your speculation. In end, the Coca-Cola Co. is a gainful investment. Dependent on the type of depositor, decisions made will control your return on your share with the Coca-Cola Co.