Pepsi In China Case Study

We have seen since early 1980’s in the 2000s companies from all over the world have been investing trillions of dollars in China market. Recently we saw this demand nearly double with the last few years. Large numbers of corporations are leaving their home country and opening headquarters abroad in China. These companies include many types of industries but mainly, Software, Mining and Cosmetics industry, many big names such as Google, Microsoft and Apple also have their offices in China. Pepsi and Coca – Cola have also joined in on some of the profit. The question that is on everyone’s mind what are the reasons why foreign companies are moving to China. Thought this paper I am going to speak on the positive and negative effects we see from
Chinese women and men. There is no age range in which they ask questions about the various flavors they want to introduce into the market. They examine third quarterly earns of beverages as well as look at share value percentage to determine how well the people in china will consume this new product. Pepsi is experiencing some challenge with finding solutions in copycats as well as price point. Determination for new product line. They are also finding themselves with regulation rule challenges. Pepsi Co is taking it global Power of One program to jointly promote beverages and snacks a step further in China. They are looking at some of China popular dishes as well as learning the most iconic soft drinks to add to the balance of flavors. They are leaning towards a combination of a soda and chicken flavored chip which might appeal to the Chinese
This was fueled not by soda, but by their wildly know noncarbonated drinks like tea, bottled water and ultra-filtered nutrient-rich milk. They are the maker of world famous drinks Sprite, Fanta and Coke and other sodas. Their soda line make up about 70% of its business but also have the modest lift from improving sales in the U.S. One reason why there brand is not doing so well in the USA is because there are higher prices and smaller packages. This has caused many offsetting when they decided to emerge markets, which formerly supplied much of the Atlanta-based company 's growth. ' Chief Executive Muhtar Kent told analysts that he feels this set back on their expansion of the global market is because of the fact global economic recovery remains uneven. He goes to say that when emerging markets to markets Brazil to Russia they have remained challenged. We see that in there revue depart Coca- Cola has fallen by 3.3 % and a second quarter loss of $12.16 billion. Still they have seen a boosted by a net gain of $1.40 billion tied to its acquisition of a minority stake in energy drink maker Monster Beverage Corp. Slumping sales have been seen in many of the companies emerging markets. This is an issue that continues to heavily weigh the company