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Essay | Importance of diversity and inclusion in business setting
Coca cola case analysis essay
Inclusion of diversity in the workplace
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The Coca-Cola Company article describes what occurred to Coca-Cola back in 1999, when due to a lack of effective diversity leadership, the world’s first producer of sparkling beverages lost the largest discrimination lawsuit in the United States history. In the lawsuit, the company was accused of systemically discriminating against black employees in promotions, evaluations, terminations, and pay. The case begun with four employees accusing the company, and then the suit became a major one by having approximately 2000 plaintiffs. The plaintiffs asked for monetary damages and court required the company to modify some of its employment methodologies. The company denied such charges, but after continual mistakes of Top Management, and due to the …show more content…
The company is listed in DiversityInc’s Top 50 companies for Diversity, and now the company sees its global diversity as a competitive advantage that generates tangible and indelible profits, and constantly adapts its corporate culture.
The article starts by focusing in the discrimination lawsuit, and then telling how fast Coca-Cola changed its leadership approach to become a real diverse centric company. The article describes the then and now of the company since the lawsuit, and refers to many issues that the Mr. Douglas Ivestor had in his leadership style, or better said, the article illustrates the lack of leadership coming from this
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However, it is hard to believe that racial discrimination was the only type of discrimination in the company, when there was a lack of leadership and diversity management and care. What about gender? I can imagine that before the 1960s there were not much opportunities for women to be considered in Coke’s workforce, only at administrative or clerical positions, but not in operational or in managerial, and less in the director’s level. Of course, racial discrimination against African Americans was a much higher priority and offense in those days. The lawsuit could have had more plaintiffs if employees and directors like Mr. Ware, were aware of all the types of discrimination that could rise from the lack of diversity management. The big difference these days is that we do have diverse workforce in most of the advanced economies, and even more in the U.S., and in first half of the 1900s, was not that way. It was very diverse for Coca-Cola because had many plants in many countries around the world. Today, we can find in a Coca-Cola plant in the U.S. White, Black, Hispanic, Asian, and other race employees in the same facility, and from different gender, at all levels of the organization, and with different cultural and religious
Firstly, I think it is important to highlight the background of the corporations. Coca Cola is a household brand name that is the world's biggest soft drink company. As well as the flagship drink, forms of merchandise such as posters, clocks, stationery and are a another way that the Coca Cola diversifies to increase profits. Coca Cola sells in virtually every country around the world, and is one of the most recognised brands in history. And then there is Benetton. An Italian Company specialising in the clothing sector of the economy. Only a few years ago they expanded into a merger with American store SEARS, which eventually fell through on the account of protests against the controversial Death Row Campaign by Oliviero Toscani. Toscani's vision of advertising did not include any gimmicks such as soft sell; his prime intent was to produce images that would shock anyone who saw them. His image of 'reality-advertising' caused many of his posters to be banned. The multi-racial theme was one of the big talking points, and the fortunes of Benetton increased drastically.
Discrimination in the workplace continues to be topics and issues of discussion, despite efforts to minimize or eliminate its ugly head. Discrimination is defined as the unfair or prejudicial treatment of people based on race, gender, disability or age (Fieser, 2015). Furthermore, some companies has used other forms in conjunction with discrimination like sexual harassment to mask unjust treatment in the workplace. Lilly Ledbetter was an employee at Goodyear Tire & Rubber Company, Inc. for over 19 years. During this period, she consistently received low rankings in her annual performance-and-salary reviews. As a result, Lilly received significantly lower raises than her male counterparts, which led to her filing a civil lawsuit
Walmart is a multi-billion dollar retail industry that hires thousands of employees a year. Over the last decade Walmart, there has been some speculation that Walmart discriminates against women. They employ 815,000 women, which is 57 percent of its U.S. workforce (Reed). Over 2,000 women from each of 48 states have filed legal complaints against Walmart and the company is said to have a history of unfair treatment of these female employees by under paid and how there are so many lawsuits against them given few opportunities for advancement (Hines). I selected this topic because after doing some research I discovered some shocking information about how Walmart supposedly treats their female employees and how there are so many lawsuits filed against them. This relates to my field of study because it shows what goes on internally between a company and its employees and how a company’s decision affects their employees. This also relates to my field of study because it an example of what occurs sometimes within a company and that is legal action from employee to the employer.
Beverage giant Coca-Cola wants to get a little love for its iconic cola drink from the upscale consumer set, so its decided to create and test-market a sleek set of contoured aluminum bottles for its flagship Coke brand. Yes, we said aluminum bottles.
The first sign that Coca-Cola’s executives had of groupthink symptom is they bought into the believe that people not picking their product over Pepsi’s is that there is something wrong with Coca-Cola and therefore need to be change somehow, so in the beginning they already made a collective rationalization that they need to change their product. The second symptom they have was they had the illusion of invulnerability, because they spend so much money on research to find a new formula of Coke that beat Pepsi in blind taste tests. The third symptoms of course is that they stereotyped their own loyal customers and that they will accept anything just because it has Coca-Cola written on it. The other symptoms of groupthink could possibly be in play also like self-censorship, direct pressure on dissenters, illusion of unanimity and self-appointed mindguards, I’m sure at least one person somewhere thought or even said changing our product was a bad idea but self-censored or shut up because of pressure and or how pressure from the top to find a new formula caused the researcher to find something new and ignore the people that said they find the old coke just fine thereby being mindguard. In
Discrimination continues to run rampant throughout organizations in both the United States and worldwide. The Supreme Court case, Dukes vs. Wal-Mart Stores, Inc., dealt with 1.5 million current and former female Wal-Mart employees that claim that they had been a victim of gender discrimination. The ensuing pages will discuss the specific issues that the plaintiffs encountered, followed by suggestions from a human resource manager’s stand point in rectifying adverse impact within the Wal-Mart organization.
One of the Coca-Cola Company’s strongest strengths lies in its ability to conduct business on a global scale while maintaining a local approach, one of the most intelligent strategies thought up by the human resource department of Coca-Cola.
The Coca Cola Company was founded in 1886 in Atlanta, Coca-Cola Organization is the universe's drivin maker, advertiser and merchant of nonalcoholic refreshment concentrates and syrups, used to create more than 230 drink brands. It is likewise the universe's most comprehensive brand. It has just wandered provincially out of Atlanta to different conditions of United States since the late 19th century and its mark from bottle was first fabricated in the mid 20th century to separate themselves and guaranteeing the real Coca-Cola. Despite the fact that the organization developed quickly and thundered into some European nations amid the 1900s, its quality overall developed quickly, simply after World War II. After quite a long time, the organization
However, many consumers of Coca-Cola products are unaware of the number of problems that Coca-Cola has had with the subject of racial discrimination, the most significant of these issues being a class action lawsuit filed against the company in 1999. This lawsuit was filed by four current and former African-American employees, alleging to have “suffered discrimination in pay, promotions, and performance evaluations” (Business & Human Rights Resource Centre). These individuals, along with over 2,000 other African-Americans employed by the Coca-Cola Company, had “statistics showing that the median salary for African American employees was about one-third less than that of whites within the company” (Business & Human Rights Resource Centre). As a result, Coca-Cola eventually agreed to pay $192 million in settlement charges, which stands as the largest settlement met in any corporate racial discrimination case (Business & Human Rights Resource
Jeseph University, S. S. (2006). Evidence of The Coca Cola Company’s Human Rights Abuses and Environmental Violations brought to. Saint Joseph’s University Students for Workers’ Rights, 1, 1-78. Retrieved April 22, 2014, from Evidence of The Coca Cola Company’s Human Rights Abuses and Environmental Violations brought to
Coca Cola is a worldwide known company that is very successful. The success of this company is due to the structure and management of how this company has been run. " In 1886, John Permberton, an Atlanta pharmacist and civil war veteran with a passion for making home made headache cures, brewed the first batch of Coca-Cola." When Coca-Cola started to become popular a business man named As a Candler bought the beverage from Pemberton and started Coca-Cola on it's road to success. Candler had the resources to start the Coca-Cola Empire and due to the functions of management as a foundation, it has reached success and remained as one of the biggest companies in the world.
The problems in marketing and opportunities are expansive. According to Cravens (2009) in the 1990’s “Coca-Cola Co. was one of the most respected companies in America, a master o...
As an outside consultant, a brief analysis of the Coca Cola business will outline motivation for the employee and the organization. Additionally, information will offer basic training knowledge through three distinct areas. These areas are employee growth, legal requirements and, diversity. Within these three areas, each of the programs can meet personal and professional employee needs, while demonstrating what the company gains by offering training.
Coca-Cola is a popular carbonated soda created in the 1880's. This beverage has become popular all over the world and can be found in nearly every country, every state, and every store. Since the Coca-Cola company was created, billions of the soda have been sold. The company has grown tremendously over the years.
Learning from experience Coca-Cola has had some fierce competition over the years but nothing in the form of an entire health market shift like now. As well as mounting political persecution of its products like they are facing today. They must rely on past experiences to get through but likely will need to start studying the new trends to stay relevant.