Strategic Plan for Apple Inc.

1958 Words4 Pages
bulb-icon

Recommended: Strategic management apple

Apple Inc. is a leading worldwide retailer of computers, cell phones, tablets, and other entertainment items. Apple needs new development techniques, product development and a leader in the mobile market. The implementation plan below will show the group of action best suited for the corporation along with the implementation process, assessed risks, and financial projections used as the basis for moving the business forward. Implementation Plan Apple Inc. is in a transition period, after the demise of Steve Jobs. The company seeks methods that will recover market share. The implementation is an essential part of the strategic plan and its main concern is how to diversify product offerings. In addition, retain customer loyalty and be a leader in the mobile marketplace. Moorman (2012), “ Apple has used these principles to become the world’s most valuable company (measured by market capitalization) and one of world’s most valuable brands” (para.6). The program directs the following areas of concern: short-term goals, specific functional tactics, outsource nonessential functions, and plan an effective reward. Objectives Apple wants to expand sales to clients who do not own products. Produce hassles free products for the enjoyment for customers. The strategy is to enlarge the company’s distribution network to reach more consumers. Continue to invest prudently in Research and Development. Functional Tactics Management involvement wanted functional tactics to carry out successfully. In addition, the functional area, “marketing, finance, operations, R&D, and human resources will need to be included so that change can occur on all facets of the business’ operation” (Pearce & Robinson, 2014). The Research & Development department is ... ... middle of paper ... ...loyalty within the company. 1. Phishing attacks – information breaches that resulting in loss of intellectual and property loss. 2. Personal usage of secret data by employees – employees will likely have access to personal data such as credit card numbers, addresses and other key details that lead itself to identity theft occurring. Works Cited Apple, (2014). Retrieved http://www.apple.com Apple Retail Stores: the 9-success factors. (2007). Retrieved from http://retailbusinessnews,wordpress.com http://feeds2read.net/Rss-View/10107/TaskManagementGuide.com-Articles Pearce II, J.A., & Robinson, J.R. (2014). Strategic Management: Formulation, implementation, and Control (13th Ed.). New York: McGraw-Hill Irwin. Moorman, C. (2012). Why Apple Is a Great Marketer. Retrieved from http://www.forbes.com/sites/christinemoorman/2012/07/10/why-apple-is-a-great-marketer/

Show More
Related

  • Apple Inc. Financial Analysis Case Study

    3622 Words  | 8 Pages

    Plan of Action: Apple’ main philosophy is to continue to have creative ways of thinking, have a business model of direct sales, provide customer services, and provide Apple named products (Jinjin, 2013). The business is dedicated to bringing about the most excellent user involvement to its clients via its ingenious software, hardware, and service delivery. Apple’s plan of action advantage is that it has a par...

    Read More

  • Apple Inc.

    2375 Words  | 5 Pages

    Marketing strategies are based on the 4 P’s or Product, Price, Promotion and Place or Distribution Channel. This section will briefly look into the Product and Pricing strategy of Apple and will illustrate various factors how it has been capable of sustaining competitive advantages in times of extreme competition.

    Read More

  • Linear Regression Analysis Apple

    1663 Words  | 4 Pages

    Within the last decade Apple has become one of the largest growing companies in the world and the largest valued company in the United States. According to a recent article in The Guardian, a global financial news website, “Apple set a record by becoming the first company to be valued at over $700bn (£446bn).” (Fletcher, N. 2014) This comes as no surprise to the average computer aficionado and shareholder as Apple has been making a name for itself since its inception. From its earliest Macintosh models to today’s iPhones, Apple has been a trailblazer for software, technology and revolutionizing the way we communicate on a Macro level. Their dedication to innovation, quality and service has made them

    Read More

  • Top Competitors in The Personal Computer Industry

    1477 Words  | 3 Pages

    From 1980 to 1996, Apple’s competitive range in the PC industry was rocky. Although Apples products were unique and well built, they were overpriced compared to competing products from IBM and others. As competitor prices dropped, Apple prices stayed the same and the company saw a decline in sales as customers opted to purchase from its competitors. John Sculley, former CEO of Apple, took many steps to improve the company’s competitive advantage. One of those steps was to compete with price by producing a low-cost computers that appealed to a mass-market. The second step was to form an alliance with rivals IBM and Novel in order to create new operating systems and applications...

    Read More

  • Apple's History

    1144 Words  | 3 Pages

    In the late 1990s, with the release of Windows, Apple was placed on the right track. Apple released its’ 20th Anniversary Macintosh in 1997 which marked the beginning of Apple’s return (Crofford, 2011). The next year, Apple released the IMac, which was a highly received by the public. Apple reported over $80 billion in cash on its’ last Form 10-K filing with the Securities and Exchange Commission (Emerson, 2011). Today Apple produces several different products including IPhone...

    Read More

  • Apple Globalization Case Study

    1176 Words  | 3 Pages

    Apple Inc is a multinational organization in America and has its headquarters in California. The organization specializes in the design as well as development of consumer electronics including: computer software 's, and also personal computers. The organization has for long been offering a broad range of communication mobile communication as well as its own company software’s. The organization has quite an upright name in the business world. For a long period it has been producing quality product and their designers really bring out uniqueness in their products (Linzmayer, 2004). Apple Inc has established itself as being the world’s leader in innovation. Thus according to statistics; it is classified as being the fourth most valuable technology

    Read More

  • Apple Brand Audit Analysis

    3224 Words  | 7 Pages

    The company not only produces the number of highly technological devices, but also has a great brand ideology lying behind. The following chapters would review each of factors determining Apple`s success.

    Read More

  • CBBE Model Applied on Apple

    2165 Words  | 5 Pages

    Apple company consumers connect with the actual model quite totally. Duplicate acquisitions are widespread. They feel an extremely powerful addition for the model as it portrays an extremely distinct graphic. It helps make them feel that they are moving using the transforming movements given that they unique a good Apple company product or service. Quite a few Apple company customers occasionally look at the Apple company product or service the most liked property or perhaps state they really like the actual model given that they acquire quite mounted on that. Apple company features made itself to become a model how the consumer will surely have the pleased in addition to ongoing relation using. The Apple company practical knowledge has produced more deeply attitudinal ad...

    Read More

  • Strategic Management of Apple, Inc

    1524 Words  | 4 Pages

    Introduction and Background Apple, Inc is a well known name in the computer technology world; Apple, Inc leads the computer industry in innovation thanks to the award winning desktop and notebook computer known as OS X operating system (Yoffie & Slind, 2008). This paper will focus on Apple Inc., strategic management and why is it critical to the success of the organization in meeting its goals and mission. It is therefore important to define strategic management, according to Certo, Peter & Ottensmeyer, (2005), strategic management is a continuous process that directs an organization to be appropriately suited to its internal and external environment. Strategic management benefits organizations by providing personnel, capital, helps to set standards and most importantly activates people. For an organization to have a successful strategic management plan, the mangers must learn to think strategically and have the ability to evaluate their environment and develop new ideas.

    Read More

  • Apple's Organizational Change Management Plan

    735 Words  | 2 Pages

    Through Apple’s innovative enterprise approach, we seek to generate personal computing products which have higher quality at lower unit costs than the previously available one. In order to manage projects effectively in the program,

    Read More

  • The Apple Corporation's Clever Marketing Strategies

    1448 Words  | 3 Pages

    Overall, Apple has a creative way of marketing to the millions of people over the world. Their creative marketing coupled with their unique product meshes together to form a multi-billion dollar company. If Apple keeps using their exclusive style of marketing to a younger “hip” generation then they will be Apple customers for life.

    Read More

  • Apple Management Strategy Essay

    901 Words  | 2 Pages

    According to Ideavist (2011), due to the increase in competition as rival companies try to capture a piece of the market share leads businesses to employ various tactics to handle such situations. Some of the strategies used by companies and that Apple could find very constructive could include the below marketing strategies to be used for future success.

    Read More

  • Product Market Expansion Strategy In The Apple Inc.

    1713 Words  | 4 Pages

    The Apple Inc. can use this tool when they want to increase their sales either by expanding product or by entering a new market. With the help of this grid, market expansion strategy is determined.

    Read More

  • Apple Swot Analysis Essay

    1056 Words  | 3 Pages

    Apple benefits from excellent brand recognition and a stellar reputation. Apple’s reputation attracts new customers and its performance retains existing customers, making its brand a valuable strength. Also, Apple profits from being a vertically integrated company, which allows it to control many elements in relation to its products, like the processor, hardware and software designs, operating system, and cloud services. It ensures that customers stay within their brand for all their technological

    Read More

  • Compare And Contrast The Holistic Marketing Concept

    717 Words  | 2 Pages

    Apple depends on building a better product and in turn, the product itself leads people to purchase from Apple. However, new or improved products will not necessarily be successful unless they are priced, distributed, advertised, and sold properly (Kotler & Keller, 2012). The holistic concept encourages the marketer to integrate marketing activities and assemble marketing programs to create, communicate, and deliver value for consumers such that “the whole is greater than the sum of its parts (Kotler & Keller, 2012). This is why Apple advertises how much the new feature will enhance the consumers’ life and release snippet tutorials of how to use the new features or

    Read More

More about Strategic Plan for Apple Inc.

Open Document