Comforting a Woman
Better Homes and Gardens magazine focuses on interests regarding homes, cooking, gardening, crafts, decorating, entertaining and healthy living. Based on those topics, the magazine appeals to an audience of women and families. An ad for Stoffer’s Macaroni and Cheese frozen entree offers comfort as it is aimed at working class women with families who are mindful of their weight, using eye catching color and the phrase “it’s what’s on the inside that counts.” As mentioned, the ad for macaroni and cheese is aimed at women. More specifically, at middle class, body conscious, working and family-oriented women. Macaroni and cheese is a food that is not typically considered to be “healthy.” It is more so considered a comfort
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The ingredients include elbow pasta, cheddar cheese, butter and milk. They are displayed in such a way that they are easily countable because the ingredients are “simple” and few. It reinforces the idea that fewer ingredients is better for the consumer.
One of the main ingredients of macaroni and cheese is milk. Milk is a staple in children’s diet as is the macaroni and cheese itself. Milk is wholesome and fortifying…as the saying goes, milk does a body good. This fortifies the representation of the goodness of this product.
The use of color in this ad is very much purposeful. The images are displayed against a red background, which is eye catching. “Warm bright colours, such as red, visually enlarge objects and make them seem closer,” (Gadsden, 2014) and further strengthen the narrative of simple ingredients. “Colour is powerful because it can change our mood – the mood of potential customers… Advertisers and designers are aware of that. We are not guided entirely by logic when making purchases. We tend to be driven by less identifiable factors such as emotions,” (Gadsden,
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With the use of red in the ad, excitement is invoked in a woman; an emotional response which in this case relays into eating. The combination of colours and types of ingredients evoke thoughts of other comfort foods such as grilled cheese, making the product itself even more appealing. This is especially true when paired with a phrase that highlights comfortability in your own skin no matter what you eat.
Not only is the target market for this product a body conscious woman, but also one that is “on the go.” She leads a busy lifestyle juggling work and family. An article by the Pew Research Center confirms that “fifty percent of the American population are middle or working-class households,” (Social Trends, 2015). That is another generally apportioned sector of the population. The Stoffer’s entrée sized portion appeals to women with families and little time to prepare a healthy meal at
Since Rihanna is one the most popular female singer in the world, people already know a lot about her. Her persona or her character would have a great impact on the sales of the product, since all her followers around the world be influenced by her. The purpose of the ad seem to be to sell her products but there is another hidden intention. That would be rising awareness among people that every colored women should feel confident and good about themselves. For instance, Rihanna used a model who’s also well know but also has certain skin tone like the model who has albinism. Albinism is when a person’s skin tone is extremely white. Not a lot of makeup lines make products for that skin tone, but Rihanna did and increased her audience and provided a clear intention of her makeup line.
Consumers are bombarded with advertisements every single day. On almost all forms of media, companies use advertisements to convince consumers to purchase their product. A large medium for advertisements are magazines. Most of the advertisements in Parents magazine appeal to parents because that is the target audience of the magazine. A cat food advertisement would appeal to a lot of parents because many families have cats. Sheba and Fancy Feast both had advertisements in the magazine, but one of the advertisements is clearly more effective. The Fancy Feast advertisement is more effective than the Sheba advertisement because of product placement, color, and model placement.
As many know, bold and vibrant colors can do a lot for an ad in its aims to turn heads and grab attentions. This ad happens to take a sharp turn away from the common belief that big, bold colors are the only sure-fire way to make an advertisement eye-catching. With this being true, one might wonder why this particular ad doesn't take full advantage of sparkling pigments and exciting color schemes. It takes a different, yet tasteful approach with their choice of color incorporation that proves to be very effective, and much more fitting than sparkling glitter. This advertisement is fairly simple: it displays a greyscale image of a man standing tall amid barren terrain. There is nothing more to this image, other than the quote “Remember My Name” across his stern face.
This advertisement uses a combination of star power and a simple color scheme to draw viewers in. Most people know who Kim Kardashian is and by showing her having fun, the viewer subconsciously links that to the fun they would have. The black and white shades are all bland when compared to the green color of the bottle, the drink, and Kim's dress. By using the natural color of the drink to show off Kim's dress in the middle of the crowd, tells the viewer that by drinking this liqueur, they will also stand
A vast majority of this ad is in black and white. The Psychology of Color says that black is a powerful color and with the black and white the producers are giving an authoritative tone to the woman. With no colors, the image is simplified, giving a wide range of ways it could be taken. There is only one hint of color in the ad, which can sometimes be indicated as the most important piece; the pink, the tribute to our femininity. Just like in Haley’s chosen ad in the [Re]Writing, this image is in black and white with pink writing. “By using the ‘girly’ colors that symbolize love and passion with the negativity associated statement, [the thunder thighs] it suggest that women should love their bodies,” Sarah Haley, page 108. Pink is a prime component of all Playtex ads, it is meant to salute our feminine side. With the new liners it is advertised that our tough, athletic side can also be praised, giving a best of both worlds kind of image. Even the box of this product is meant to stand out and promote our love with our bodies, with an emphasis in pink and yellow. Yellow is known to advance from surrounding colors and install optimism and energy, and pink is bright, sensual, and passionate. A wrap of all these colors, the black and white image, and the pink and yellow box and writing, it can be inferred that we should be happy with our
Behind a mirage of various ads promising "Lose weight" and "control," advertisers have hidden meanings to lure the female customer. Keeping this in mind I found an ad that goes along with exactly Bordo's perspective, which is the idea that women are expected to pass up second helpings, eat small portion, and not be tempted to binge. The ad is a young woman holding a chocolate bar that is supposed to be a meal-replacement energy bar, with a small bite taken from the side.
The advertisement's rich red coloring immediately strikes a viewer with exciting and salacious overtones. The red lettering, border, cigarette package, and swimsuit all emphasize social and physical pleasure. The other colors' absence only strengthens the red coloring's implications.
Increased portion sizes have gone unnoticed by consumers unaware of their unhealthy actions and has become the trend because of its gradual incorporation in our eating habits. In just twenty years, significant differences among the sizes of products can be noticed and most often seen to have doubled(1). Not only are increasing portion sizes reaching dine-out style meals where hamburger, french-fry, and soda sizes are two to five times larger than originals, but they are making their way into the homes of our public. Recipes found in newer editions of Joy of Cooking, a popular home cookbook, shows fewer serving sizes coming from identical recipes of older editions. This can be explained to show that larger portion sizes are to be anticipated from the recipes.
The bold print also indicates for the woman to remove her clothes, or for the viewer to do so. Everything is very clean, clear, and appealing to the eye. There is a highlight around the woman’s body leaving her look like she’s glowing. The weight scale is indicating that the woman has lost weight and she is shocked by how much she weighs now. The company displays this petite woman which advertises, if you drink their product then the consumers can look like her. This add is posing as a sex symbol for men and is showing younger women that they should look like this woman in the ad. This ad is also indicating that only ‘sexy’ and ‘healthy’ woman can produce healthier milk.
She then claims that fast food should not be considered healthy based on the number of healthy options provided but rather on which food options the consumers regularly purchase. To support this claim she provides an example of Subway’s marketing strategy using Jared Fogle which rebranded the restaurant as a place for healthy food. She then compares the consumer purchases between Subway and McDonalds and claims that despite Subway’s brand image as “healthy,” the caloric content of their sandwiches is not significantly lower compared to the food at McDonalds. Therefore, while consumers have low calorie options, most of the food at Subway contain a significantly higher caloric content than the options highlighted in the marketing strategy. She concludes her argument by arguing that all of this evidence shows that there is no relationship between menu options and healthy eating at fast food restaurants. She suggest that people should focus on changing consumer reactions to fast food and therefore eat fast food less often rather than looking for fast food chains to provide more
Colors play an important role in advertising, as they can evoke emotions and influence consumer behavior. "The Psychology of Colour in Advertising" is a publication by The New Design Group, which explores the rationale and significance of using particular colors in advertising, especially in the context of creative digital marketing. They state that, "Red is associated with... excitement, determination and courage... Yellow is bright, reminiscent of the sun and full of
The advert is for a new product called ‘WOMAN’ that they are adding to their line of fragrances. The first thing that is noticed about this advert is the colour. It is very contrasting with the black and white, and gives a big impact to the audience. The white usually signifies innocence but with the black background it’s suggesting hidden depths, like a wild side that you could have. The model’s look is very confident, like she can get
...he media as much as the ones for women are. An advertisement like this is definitely one a feminist would disagree with they would argue that it is oppressing women in to staying young and beautiful.
While stating in text the lipstick is truer and crisper from their rich pigments and creamier and more sumptuous feel from their nourishing honey nectar. The consumer can actually read those objectives off the advertisement. For a visual aspect you can physically see a flower dripping nectar onto the lipstick, as the lipstick glistens. In addition, the consumer can also see a beautiful model wearing one of the shades of pink to see how rich the lipstick really is. CoverGirl uses both verbal and visual messaging to accomplish the advertiser’s marketing objectives. CoverGirl is pulling their consumer in by offering them rich, satisfying color and lip butters, while also stating what shade is on the model. Since the model is wearing Yummy Pink, the brand decided to add a visual aspect of an ice cream. The brand emphasizes the shade of pink is just as yummy as an ice cream
The photograph of the young lady supposedly “blowing” a long sandwich with the word “BLOW” written under it is what attracts males. You could even indicate that the only things that males truly wish for in life are sex, food and women. Clearly this advertisement has combined all three elements into one single advertisement. Women are often used as sex objects to attract a man’s attention. This is quite dangerous in today’s society because of the lack of females who actually appreciate themselves for who they are and what they look like. Whenever, women see advertisements portraying them as objects, some women begin to assume that they should use sex to be accepted and feel comfortable. While on the other hand, many women may feel disrespected. It is not just the images or what is being sold that take part in a woman's mindset but the philosophy of what these ads are doing. Men love to lust over very attractive females while somewhat considering what is actually being advertised. Society today has women thinking that being submissive, promiscuous and provocative is the only way for guys to stare at them and want them. Young female viewers are led to think that those types of characteristics are perfectly fine and accepted therefore, leaving them wanting to be considered a “sex