Stereotypes Of Otaku Adolescents

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Since some of the male otakus are defined as “nerds”, they lack of social and communicative skills and spend most of their time watching and browsing anime related information on Internet (Tsutsui, 2008; Washida, 2005). Moreover, most of the otakus are adolescents ages between 12-21, so the main channel to target this subculture as customer is through social networks because this generation always spend their free time on Internet. Otakus share their ideas or experiences through many different social media, such as Instagram, Facebook, Pinterest, etc. For example, if otaku customers go to YouTube, they can find several channels that related to otaku, such as Otaku Channel, 6-DN, and Otakus official. These YouTube channels show otakus the latest manga movies and music and some of the videos contain flash ads of otaku products. The average followers of these social media are over one hundred thousand, so promote products through social network is an effective way for a company. …show more content…

1999; Niu, Chiang, & Tsal, 2012). Therefore, manga magazine or comic books also play an important role when targeting otakus. Magazines and books are the original form of social media. The influences of these paper publications spread from domestic Japan to worldwide (Kawamura, 2006). Moreover, some otakus like collecting comics or manga books. They treat these books as a part of their daily lives, so advertising through these paper publications can help the company attract more otaku

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