Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
The impact of technology on the music industry
Influence of Technology on the Music Industry
Influence of Technology on the Music Industry
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: The impact of technology on the music industry
21st Century Music: Female Artists, Branding, and Teams Handout The benefits of a female artist branding herself in the music industry allows the artist to maintain celebrity, relevancy, and profitable in the consumer market. Notable icons like Beyonce Rihanna, Katy Perry are some of the famous female artists in the 21st century who are brands. These female singers along with many others are endorsed and sponsored by recognizable, budget-friendly, consumer brands. Notable Beauty Brands Loreal, Cover Girl, MAC Cosmetics, Revlon, etc Level of Stardom These female artists are superstars. They have reached and achieved a comfortable yet promising future in their music career allowing for these ventures into sponsorships. Behind these big stars a big teams that secure these sponsorships, endorsements and connections with brands. To name a few teams: business team, networking/publicity team, creative team, marketing team, etc. These teams prove their importance by their ability to create and maintain the image of the female artist to consumers. Common Companies to Endorse Beauty/Cosmetics, Clothing, Food, Drinks, Perfume, etc. Team Connections & Specialization of Tasks Male Dominated Music Industry …show more content…
Technology has drastically influenced the increase of marketing and the perpetuation of false beauty standards society upholds for women. THe internet has led to the creation of social networking sites that allow content to be shared by multiple persons. Many artists also advertise their endeavors to other outlets to such as Instagram, Twitter, Facebook, and Youtube. This allows fans to disseminate and market their favorite artists as
Celebrity endorsements can make or break a product and even a company. Especially in today’s world many teens will buy a product just predominantly based on who endorses it. For example, Beyoncé promotes both Pepsi and H&M. She is a great representative for both because she is a really big celebrity and she is very well known. She also has a lot of influence. Young girls would love to dress like her and with H&M endorsing her they get that demographic. Pepsi made a good choice because she, like the previous celebrities they endorsement deals with, is a very public figure with a very big name. Many teens and young ...
I. Introduction Gender plays a big role in music, I became aware of gender role in music when noticing how most songs talks about women and how they are being either exploited or empowered. Most music videos even in the 80s either objectified women or respect sexuality. Women are usually sexually alluring in music videos, stage performances and even in the song lyrics. Most music video uses video vixens or video girls that are usually dressed or performing sexually. For example, “Siouxsie Sioux frequently performed wearing black leather and rubber bondage attire, as well as heavy eye make-up, making overt statements about her sexuality.
Beyoncé first started singing when she was 7 years old on “Star” a famous show for finding people with talent like “American idol”. In 1990 she started a group called “Gyrls Tyme” with Kelly Rowland, LeToya Luckett, and LaTavia Roberson. Beyoncé’s father quit his job in 1996 to make her most famous group “Destiny’s Child” and a record deal for “Columbia Records”. The group’s second album “The writing on the Wall” hit No.6 on the “Billboard” After hit singles “Say my name” and “Jumpin, Jumpin”. Apart from music, the singing sensation also launched her acting career with her 2001 debut film Carmen: A Hip Hopera. Beyoncé’s musical career along with other major and minor assignments has made her one of the wealthiest celebrities in the world. Be...
But it is very impressive how working from a stripper in Manhattan to a starting on a reality tv to become one of today’s most prominent female artist. Cardi B is known as a rapper. Her music taste influences a lot of words that many of you may know and it might be very inappropriate, but that does not stop her to continue rapping does songs into them. Cardi B has shown us that she really does not care what others around her have to say about her. She knows what she is and that is the only thing that matters to her. Cardi B was signed by Atlantic Records and Quality Control Music. If it was not for them she would not be in the position she is right now and more than likely she would still be the stripper she was well known in Manhattan. Cardi has not opened or has not mentioned any organization for her music, but in the future maybe her rapping will inspire more rappers and they will open organizations to help people
Women in popular music have created a tremendous history in the wake of feminism. They have made their presence visible by identifying themselves as feminists. Being a woman was hard during that stage. Women were not allowed to do many things due to gender inequality such as the right to vote and to own a property. Therefore, from that moment onwards, women decided to stand up and make some changes. During the early stage of feminism, women developed their skills in popular music to create awareness. They associate popular music with feminism. Although there were racial issues between the black and white during that time, both sides continued to establish in different ways, through different genres of music. Black women focused on ‘black genres’ such as blues, jazz, and gospel, whereas white women performed in musical theatres. Female artists such as Lilian Hardin, Sister Rosetta Tharpe, and Nina Simone were among the notable exceptions of female instrumentalists during feminism. In this essay, I will assess feminism focusing on the second-wave.
Popular music in the United States throughout the decades have always consisted of different genres of music and during the late 70’s and early 80’s, many of the popular bands consisted of only male artists and members. In an era dominated by male artists, Fleetwood Mac featured their lead female singer Stevie Nicks, who went on to transcend the gender expectations of the time and pursue a solo career in the midst of heavy adversity. Fleetwood Mac’s lead singer, Stevie Nicks, is a prime example of the evolution female artists have endured as they struggled to gain equal footing in this male dominated industry. This essay will examine the different factors contributing to Stevie Nicks’s popularity, along with her breaking these normative masculine roles and the way she combined different genres and personal
Tisci’s clients include several celebrities from diverse markets. His work has been seen at the Met Gala, the Acadamy Awards, MTV Awards, and the Grammy Awards. Some of his clients are Beyonce for the Met Gala, Julianne Moore for the Screen Actors Guild Awards, Madonna, Bella Hadid and so many more. His introduction the the celebrity market sparked from designing the Watch the Throne tour apparel for Kanye West and Jay-Z.
The music industry is criticized for their depiction of women as mere sex objects. The emergence of the feminist movement forced businesses to reevaluate their treatment of women to keep their business alive in a changing world. The feminist movement creates better treatment for women by publicly sharing their ideas. Music is an essential part of culture and may be used to spread positive or negative messages and ideals. Therefore, the emergence of feminist artists in music is important for the positive portrayal of women. It also brings more exposure to the feminist movement, and the issues faced by many women daily. Beyoncé is a very prominent woman in the hip-hop music industry. She was recently announced as number one on the Forbes Celebrity 100 List, which is based on money and fame. She has recently showed the world that she is a supporter of feminism. Beyoncé has become the leader of the
Currently, social media plays a significant role in our everyday lives and the way people in society interacts with one another. A few years ago, before its influence reached the point where it is now, the large platforms such as Facebook or Twitter which function was merely to keep family and friends connected no matter where they were or what they were doing, and the requirements were an internet connection and a smart phone or a computer. People would share pictures or posts to keep others “updated” on their lives and what they were thinking. Now social media platforms are far more complicated. In various of them, such as Instagram or Snapchat, it is not enough to only share a picture or video of your day, but it is almost a requirement and people are pushed to take an extra mile further away and make yourself appear interesting in the eyes of others. The “feed” requires to be eye catching, the captions should be memorable, the places one goes to ought to look way better than they actually are, you have to include friends in such posts to prove one have a social life outside of the phone. The importance of the number of followers, likes or viewers
Lady Gaga is a singer, songwriter that has recently reached superstar status. Her footprint began within the music industry in 2008 and since then, she has become a household name. However, music is not the only entity that makes Lady Gaga a household name. Because her artistic nature goes beyond creating music, brands have sought her creative talent. She had a hand in designing headphones created by a legendary artist and producer (France, 2009), and has designed Polaroid Products like camera glasses and an instant digital camera ("Lady gaga named," 2010). Lady Gaga also has a brand partnership with mobile telephone network operator, Virgin Mobile and is a contributor to the MAC Cosmetics’ Viva Glam advertising campaign (Vena, 2010).
Music videos originally served the purpose of creating an outlet through which artists could generate publicity for their work, broaden their popular appeal, and reach wider audiences with interesting audio-visual content (Berry & Shelton, 1999). Over the years, the visual imagery in music videos has increasingly become as significant as the music it represents, as music videos have now become major outlets for propagating views and stereotypes that influence popular culture.
Connecting by Twitter, Instagram or Facebook can reach out millions. Social media is the new asset to marketing and maintaining a career in the music business. With millions even billions of users actively using these sites, it is a promoters’ tool to take advantage of it. “91% of mobile Internet access is for social activities and There are over 1.15 billion users access Facebook” (Luu).These numbers are shocking and social media users are seeing the messages that are sent out multiple times in different way. “Social media is connecting Billboard Music with Twitter in late May to provide real time charts for listeners that are connected via Twitter”(Brusuelas). This is a perfect example of how the future will be. Twitter and Billboard music will allow people to see new upcoming music and a way for musicians to interact with the consumers.
How do we choose the music that we listen to? We could be affected by the music itself, the lyrics could touch us on a personal level, or we may have a predisposition to a certain genre of music due to the geographic area we live in. Our background and upbringing can even play a role in our musical choices. However we come to that ultimate decision, how many of us actually pay close attention to the language used in the songs that we like? Could it be that some of our favorite artists or compositions actually contain language that can be considered sexist or harmful?
Social Media influences what music we listen to. In the past people used to listen to songs that had meaning behind them, and it was because they personally enjoyed the music. For example “ Go back in time a few decades, to the 60s, 70s, and 80s… Many of the bands of the past wrote music that had real depth to it. Their lyrics were meaningful.”- states GiannaA. In today’s society
Social media is quickly evolving in front of our eyes, and it is almost impossible to reject and hide from this new form of media. Not only is it an important part of socialization within peer groups, but now it is used to market and motivate people to become a part of a larger community. It is undeniably changing the way one communicates and how one finds and shares information. Most websites offer communication through the use of Facebook, Twitter, YouTube, LinkedIn and many other blog formats. With new apps on smartphones and photography and video made digital, media can be created, edited and shared quickly and once it is in this new digital cloud it is not yours anymore.