Negative Influences of Media on Society

1762 Words4 Pages
bulb-icon

Recommended: Media and communication in the contemporary world

The media is everywhere and takes up a great deal of people’s everyday lives. People depend on the media to provide them with information that would otherwise be hard to get. The people of society also use the media to communicate with friends, family, and people from all around the world. Also, the media serves as a means for entertainment. Businesses use the media as a way to advertise their products. The media affects society in many different ways; such as, businesses use the media to promote their products, the media effects communication, and the media affects body image and behavior of people in society. Businesses use the media to convince consumers to buy their products. Since the start of mass media, companies have used communication to broadcast to large numbers of people about their product (Shah). Companies spend a great amount of money to encourage people to buy their product, by winning them over (Shah). The media provides information, rates, and suggests new products and services such as movies, computers, restaurants, books, fashion items, and more (Rinallo and Basuroy). Back in the days where brands had to buy advertising or secure media placements are gone. Today it is becoming really hard to know the difference between the role of marketer and publisher. This gives the chance for companies to become satisfied conservators, making their own items on their websites for their businesses (“Media Influence”). More and more people are considering traditional advertisements as untrustworthy; in fact, 75% of people do not think traditional advertisements are true. Companies uses online advertisements to influence people to buy their product. People today are trying to make more informed buying choices, using all the information they can find online. A person’s online experience can influence them to shop at a particular store; in fact, 91% of people shop at stores because of reviews online (Peneycad). People spend a large amount of time researching products before they decide to buy them. 86% of people use search engines to research products. 62% of people who research products online buy products in the store. People who research services and products online are more likely to make a buying decision (Peneycad). 78% of people are influenced by post from companies on social media websites. 72% of people are trusting of online recommendations of products. Peneycad mentions,“This means 72% of people trust complete strangers just as [much] as people they know when it comes to making a purchase decision (Peneycad 2).

Show More
Related

  • Impact Of Heavy Metal On Society

    1323 Words  | 3 Pages

    Throughout the years, media has advanced along with technology. They now range in sizes, small to large, and weight, heavy and light. The means of communication we have used evolved from newspapers to televisions, social media, and the list goes on. They aid people in keeping us connected and keeping them informed of new products and of the environment. Media is an important part of the lives of neighbors, friends, family members, and the rest of the world. It is how they all stay connected. significant why it matters Why: mold the children molds the world. Affects how they act, feel, act towards others, and how they react to different events in their lives.

    Read More

  • Media Violence and the Captive Audience

    5192 Words  | 11 Pages

    The media, including television programming, cartoons, film, the news, as well as literature and magazines, is a very powerful and pervasive medium for expression. It can reach a large number of people and convey ideas, cultural norms, stereotypic roles, power relationships, ethics, and values. Through these messages, the mass media may have a strong influence on individual behavior, views, and values, as well as in shaping national character and culture. Although there is a great potential for the media to have a positive and affirming effect on the public and society at large, there may be important negative consequences when the messages conveyed are harmful, destructive, or violent.

    Read More

  • Power of Media in Modern World

    1033 Words  | 3 Pages

    Media is the most powerful sector of an economy. It is a tool to maintain a balanced society which is characterized by well informed people, effective democracy and social justice. In fact, media has unparallel influence on all aspects of human life in modern times.

    Read More

  • Television and Media Effect on the Public

    4844 Words  | 10 Pages

    Television is a vital source from which most Americans receive information. News and media delegates on television have abused theirs powers over society through the airing of appealing news shows that misinform the public. Through literary research and experimentation, it has been proven that people's perception of reality has been altered by the information they receive from such programs. Manipulation, misinterpretation, word arrangement, picture placement and timing are all factors and tricks that play a major role in the case. Research, experimentation, and actual media coverage has pinpointed actual methods used for deceptive advertising. Television influences society in many ways. People are easily swayed to accept a belief that they may not normally have unless expressed on television, since many people think that everything they hear on television is true. This, however, is not always the case. It has been observed that over the past twenty to thirty years, normal social behavior, even actual life roles of men and women and media, regulatory policies have all been altered (Browne 1998). Media has changed with time, along with quality and respectability. Many Americans receive and accept false information that is merely used as an attention grabber that better the show's ratings and popularity. Many magazines and Journal reviews have periodically discussed the "muckraking" that many tabloid shows rely on to draw in their viewers. This involves sensationalizing a story to make it more interesting, therefore increasing the interest of the audience. "Along the way, all sorts of scandalous substance and goofy tricks appear, but not much mystery in the logic," (Garnson 1997). People often know that these shows aim to deceive them, but still accept the information as truth. Many times, people have strong opinions on certain topics. Yet, when they are exposed to the other side of the argument, they may be likely to agree with the opposite view. As Leon Festinger said, "If I chose to do it (or say it), I must believe in it," (Myers 1997). This is an example of Festinger's cognitive dissonance theory, which pertains to acting contrary to our beliefs. Television influences many people to change their original beliefs. It has the viewers think that the majority of other people hold the contrary idea. Once these views are presented, people have the option to hol...

    Read More

  • The Mass Media's Effect On Politics And Politics

    1829 Words  | 4 Pages

    Media also influences the thinking of people and society in general through entertainment as well as advertising and marketing campaigns. It is the creative ideas and boost to the imagination that people get once they watch a television show, movie, commercial or listen to a certain song. The impact any of these forms of media can have on an individual’s thinking can change in that most of them view the various stars in the movies, TV or the music industry as role models and as a result, they start imitating them. This type of influence oftentimes will influence the way someone views a political

    Read More

  • The Negative Effects Of Mass Media

    1339 Words  | 3 Pages

    The definition of mass media is “a means of communication that reaches large numbers of people in a short time, this can consist of the use of television, newspapers, magazine, and radio”, and within the last decade the internet as well. (HarperCollins) The media can actually be a minor or major effect on individuals depending on how or what their view is on the particular subject or matter. The effects it plays on individuals and societies will depend on the exposure to the subject matter at the time, but it effects all ages from young to old.

    Read More

  • The Positive and Negative Effects of Advertising on Consumer Behavior

    1661 Words  | 4 Pages

    Advertising is an information source to inform people about the products and prices of the company, which can help them to make informed choices. More recently, a huge amount of money has been spent on advertising throughout the world. Different types of advertisement such as television, radio, magazine, newspaper, the internet, billboards and posters can influence consumer’s behavior positively or negatively as there are different arguments and opinions. This essay will focus on the purpose of the advertisement for the company, the positive and negative effects of the advertisement on consumer behavior. According to Shimp (2007), there are five important factors which determine the purpose of an advertisement in terms of marketers’ communication with consumers.

    Read More

  • Mass Media Influence in Shaping People's Ideas about Society

    1056 Words  | 3 Pages

    The mass media has played a key role in shaping people’s lives. The modern society’s use of mass media including TV, radio, newspaper, as well as print media has largely influenced people’s ideas regarding themselves and the society at large. This is evident from their behavior towards themselves and their community as well as their treatment of the environment. While some experts believe that the media is to blame for most of the negative behavioral traits among the active members of society, the majority agree that the media makes people understand and develop a positive sense of association with their society within which they live, making it easy for them to identify and get their role in it.

    Read More

  • The Importance Of Online Advertising

    1461 Words  | 3 Pages

    According to a study by Dr. Kirthi Kalyanam, who obtained his doctorate in Business Administration, “88% of consumers are researching items online and then buying in a physical store.” (Kalyanam) This signifies that a big measure of consumers use the data that they have obtained online, largely triggered by advertisements, when they undergo the decision making process when buying a product/service in a store. Since the consumer has already explored the product online, the decision making process is cut down significantly and the consumer almost always buys the merchandise that they have already searched. This research that they conduct is mostly sparked by an online advertisement which the consumer sees about the product. The advertisement usually doubles as a hyperlink to the product’s website, making it simple and easy for consumers to find more about the

    Read More

  • The Effects of Media on Our Lives

    1472 Words  | 3 Pages

    Social Scientists say that the average American watches too much television and plays too many video games. I would agree with this, because in high school that is all I did, but not so much for me anymore. Back when I was in high school that is all I did. Watch television, play Nintendo, hang out with my friends. However, now that I am in college, I have had to change my ways. It helps a lot that I don't have either one of those in my dorms.

    Read More

  • Beiersdorf AG: An Analysis Of The Female Beauty Industry

    733 Words  | 2 Pages

    Bloggers, in particular, are a rising popularity. Market research has shown that more consumers tend to look up on reviews before making purchasing decisions. Companies can choose to ride on the rising popularity of bloggers, as sponsored reviews from bloggers are generally not as pricey as “engaging an internationally renowned celebrity as an endorser” (Euromonitor International, 2014). Also, it is noted that the review of a blogger will send a more reliable message, as compared to one in the mainstream media (Khan-Gordon, A., 2007). As technology advances forward, companies have also begun to interact with their consumers through these means (i.e. Facebook, blogs, websites with beauty advice or apps for smart phones) in attempt to increase profits (Kopaciuk, A., & Koboda, M., 2013, cited from In-cosmetics, 2010). Furthermore, probe into consumers’ behaviors have shown an increase on purchases made over the Internet. This substantiates the fact that the Internet plays an important role in the consumers’ decision-making process (Kopaciuk, A., & Koboda, M., 2013). Additionally, the benefits of maintaining consumer relationships through the use of Internet can positively affect the company on the long run. It helps to garner honest feedbacks, and can lead consumers into being “loyal” to the brand that is willing to

    Read More

  • Impact of the Media on Society

    1589 Words  | 4 Pages

    Media technologies are becoming an important aspect of today’s society. Each and every day, people interact with media of many different forms. Media is commonly defined as being a channel of communication. Radio, newspapers, and television are all examples of media. It is impossible to assume that media is made up of completely unbiased information and that the media companies do not impose their own control upon the information being supplied to media users. Since many people use media very frequently, it is obvious to assume that it has affects on people. According to the text book Media Now, "media effects are changes in knowledge, attitude, or behavior that result from exposure to the mass media," (386). This leaves us with many unanswered questions about media and its influences. This paper will look at how the effects of media are determined and explore the main affects on today’s society - violence, prejudice, and sexual behavior.

    Read More

  • Negative Effects of Mass Media on Teenagers

    880 Words  | 2 Pages

    “The media's the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power. Because they control the minds of the masses” (Thinkexist, 2010). The mass media, including news, movies, magazines, music, or other entertainment source has become a part of daily life for many people. As the quote mentions mass media and its power are capable of influencing people’s mind and behavior. Contents in the media introduced to young people make it difficult for them to distinguish between what is real and what is not, as a result stimulating confusion and blind imitation. The mass media plays an important role in the increase of violence, sexual activity, and risky behaviors among teenagers.

    Read More

  • The Importance Of Media Communication

    1104 Words  | 3 Pages

    In general, media plays an important role in our daily lives and we rely on them for different reasons; some for entertainment others for being updated

    Read More

  • The Role of Media in the Society

    1060 Words  | 3 Pages

    The media provides information to educate, inform or simply entertain its audience. The importance of the media is to publish the message worldwide, so that it can become popular with the public. The effects of media on our society are different some of them are even harmful. Media was one of the causes of World War I. Journalists and writers of that time tried to publish newspapers and magazines that were telling people how good nationalism was. They were advertising war and weapons.

    Read More

More about Negative Influences of Media on Society

Open Document