Introduction
Situational Theory of Publics
In order to understand both, the aspects and complexities regarding Situational Theory of Publics, one must first understand the theory in itself. Situational Theory considers a public as a, “section of the community having a particular interest or connection” (Oxford, 2016). This theory locates and identifies publics by a given genre, the genre being that particular interest or connection. Each public is a group or audience of people with the potential to recognize an organization and its current situation or goal(s). Additionally, Situational Theory helps to identify trends within various publics which allow for strategic communications practitioners to make predictions more accurately.
After the
…show more content…
Digital publics are those targeted through both, Social Networking Sites (SNS) and Social Media. Although everyone capable of accessing social media has the possibility of becoming a digital public, only those that respond or take part in communicating with an organization through that social media platform are considered digital publics. Essentially, the 60% of Americans who own a smartphone are potential digital publics. Exposure to social media and SNS can create or develop a public that did not originally exist, activate an inactive public, and increase an active public’s activity. Encouraging those who are not accustomed to social media and SNS to utilize or try it creates new audiences and publics. By reaching out to inactive digital publics, an organization establishes a relationship which it can develop. The longer that an active digital public remains active, the more active they become. Additionally, digital publics allow strategic relations practitioners to accurately predict which publics are active and inactive based on demographics and …show more content…
By remaining conscious of inactive publics and reaching out to them, SSAC would establish a relationship, potentially recruiting new members, fans, and enthusiasts. Based on demographics and online behavior, the art center can predict a given digital public’s level of interest and involvement through social media. They could then send out multiple variations of a promotional ad for the festival in hopes of reaching a wider array of audiences. The theory would enable them to tailor each and every message depending on a given public’s interest. Most significantly through the consistent use of social media, the organization would be able to grow their following, raising the level of activity in publics while developing qualitative relationships with them. Promoting their online presence in the real world would also encourage the participation of new publics, particularly digital publics. Growing their following in applying this theory is the ultimate form of preparation for the festival. This following will increase with each daily update and reminder about SSAC and the arts festival which, in turn, will guarantee a larger
Social psychology is a scientific study that studies how people think, feel, and how they behave under the influence of other people (Aronson, Wilson & Akert, 2013, p. 2). Thinking about what social influence really means, we tend to think of a person who tries to persuade another person to acting a certain way. It can be a form of peer pressure, like taking that first puff of a cigarette, or it can be conforming to popular societal views, such as obeying the law of the land. Fiction is a great way to learn about social psychological perspectives. Watching popular theatrical films is the perfect way to learn because it illustrates the application of many perceptions within the subject of social psychology.
Social marketing is a method for corresponding with different groups of onlookers in more up to date, speedier and more innovative ways. It's additionally a more proficient approach to assemble groups of intrigued, vested and committed individuals that share enthusiasm for parks and entertainment. Radio, television, regular postal mail, open air publicizing, bulletins, daily papers and magazines… all have been the backbone of the ways we've truly advertised and corresponded with gatherings of people. Online networking has not just been added to the rundown, it has supplanted the rundown! The accompanying online networking patterns are prescribed to help with advancing park and amusement projects and
In examining the military history, one can easily find out that the main role of military leaders in the field is to decrease confusion and to guide units to achieve the desired end state. In accomplishing these tasks, Situational Understanding and Visualization have become necessary steps especially in today’s complex environment. This importance legitimates the question about their relationship between these two steps and the challenges facing leaders to achieve situational understanding and visualization. Commander’s visualization depends on Situational understanding. Leader’s success in these two phases remains conditioned by overcoming some challenges related to his bias, time and the efficiency of his staff.
Some reasons why powerful situations and a person 's conscience may influence a person’s behavior are because of situations of a moment, feeling pressured by others, and what someone might believe is an authority figure.
Positionality as a concept is believed to be the general aspects that positions people within their immediate environments. This concept is aimed at viewing the way people see the world based on their different embodied locations. In general, positionality comprises of many dimensions of social identity, which has been instrumental in shaping our personalities within our immediate environment. Some of these dimensions of social identity which we are going to analyze in this paper include the following race, skin color, ethnicity, nationality, first language, gender, gender expression, age, sexual orientation, religious or spiritual belief system, ability, disability, and sense of place.
“Standpoint theory explains how membership in particular social groups influences people’s experiences and their ways of interpreting those experiences (Wood pg. 50).” Over the course of my life, there have been several different social groups that have influenced the way I think, and standpoint theory can be applied to my life in many ways. The one social group that sticks out most prominently to me is competition cheerleading. All throughout childhood my father required both me and my brother to participate in at least one sport. I started dancing at the age of three and continued on until I was fourteen. This then lead into competitive cheerleading throughout my high school career. There were many things I learned from competitive cheerleading,
Social media marketing is a simple option to add to the current promotional tactics being used by an organization. It is no longer optional; social media is mandatory for nonprofit organizations (Stengel). Studies have shown that many people think social media techniques complement traditional media; even more believe that blogs and social media influence the news coverage in traditional media tactics (Wright and Hinson 2008). There are a number of professionals that believe embracing social media is the only way for public relations to continue in the digital age. For example, Robert J. Key explains, “Public relations in the digital age requires understanding how your key constituents are gathering and sharing information and then influencing them at key points; doing so requires strategies that embrace the digital age” (Wright and Hinson 2008). Larry Weber, a renowned professional in implementing global public relations campaigns, also agrees that the communications world is moving in a drastically digital direction and in order to communicate effectively, one must understand this transformation (Wright and Hinson 2008).
Steyn, P., Salehi-Sangari, E., Pitt, L. and Berthon, P., (2010). The SocialMedia Release as a Public Relations Tool: Intentions to Use Among B2B Bloggers. Public Relations Review, 36(1), pp.87-89.
Many cases have different circumstances, which makes it difficult to use one test to indicate if evidence is reliable. In the case of Illinois versus Gates, many of the Justices agreed to adopt the totality of circumstances standard for several reasons. Due to the simple fact that it is important to make sure evidence is being obtained from a trustworthy person, in this case specifically. They agreed that the “totality of circumstances” should be used since it is a more fluid concept instead of the “two-pronged test” which is strict. Having a fluid test, makes it easier to allow it to assist with many different scenarios. The anonymous letter is not an everyday piece of evidence that there are applicable tests that can be to use to make sure the anonymous letter is acceptable to use.
This paper will discuss and identify the effects of social media, and what will make social media better through research on best practices. Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they want about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms daily, making it necessary for companies to not only be familiar with those platforms, but also know how to reach the consumer through them.
Discuss the social psychological approach in psychology and identify the kinds of questions that social psychologists attempt to answer.
A social world analysis is a way of breaking groups of people into analytical categories; it is not a classification system with distinct definitions as will soon be made clear. Strauss describes social worlds as a ‘set of common of joint activities or concerns, bound together by a network of communication’. This baseline distinction can neatly organise people into social groups, for example football players would be considered one ‘social world’ because they share the common goal of playing the game and are together in their teams to achieve their goals. There are more qualifications and attributes to social worlds though; Strauss (1978) describes social worlds in terms of primary activities, sites and technology. The primary activity is
Public Relations has acknowledged public involvement as the most essential factor of the practice since its creation. However, the means and methods of reaching the public remained significantly limited until recently. Over the last decade, public relations has welcomed the use of varied tools, including new media, to further their reach and cultivate relationships with its publics. The term “new media” encompasses a variety of non-traditional methods including social media. Social media has become a significant catalyst in the communication sector of public relations. The pairing of social media and public relations has helped create new opportunities for brands through two-way communication, social case study campaigns, and social sharing.
The word scenario appears in the dictionaries with two main meanings. The first, as reported by the Cambridge Dictionary, is “a written plan of the characters and events in a play or film” so it assumes the sense of plan. For instance, in the context of movie, a scenario is, more precisely, the part of the screenwriting process which precedes the screenplay, so it is a synoptical collage of events or series of actions. In this acceptation, scenarios are used in project and product planning to represent hypothetical sequences of happenings constructed to take into account the causal interrelations.
The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95).