LinkedIn
LinkedIn is a website specifically established for the professionals all around the world to network. The website allows people to search for business contacts, manage their professional identity, research firms, join industry groups and identify desired career opportunities. This website is also being leveraged by the brands and recruiters and many corporate profiles have been established on LinkedIn to recruit candidates and develop a pool of potential candidates through networking (Lewis, 2012).
Is the organization doing well?
Despite the increasing competition in the internet sphere, LinkedIn has been performing since its establishment in 2003. LinkedIn is always going to have the benefit of being pioneer in launching a website that targeted the specific niche of professionals for networking and recruiting. As of March 2012, LinkedIn was declared as the largest professional network on the internet with revenue of $522.2 million in 2011. By 2012, the website has more than 150 million members in over 200 countries. The success of LinkedIn can be determined from the fact that it is the first major U.S. social networking company that completed its initial public offering in 2011 by raising an aggregate of $270.2 million for general corporate purposes and working capital (Our Social Times, 2012).
The main reason for the success of LinkedIn has been its ability to offer innovative products and services to all its members. The individual profiles and corporate profiles are provided with different range of products through which they can affectively leverage the potential of LinkedIn. The company has targeted all areas in the specific niche of professionals around the world and has diversified its portfolio to r...
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Social media marketing is a simple option to add to the current promotional tactics being used by an organization. It is no longer optional; social media is mandatory for nonprofit organizations (Stengel). Studies have shown that many people think social media techniques complement traditional media; even more believe that blogs and social media influence the news coverage in traditional media tactics (Wright and Hinson 2008). There are a number of professionals that believe embracing social media is the only way for public relations to continue in the digital age. For example, Robert J. Key explains, “Public relations in the digital age requires understanding how your key constituents are gathering and sharing information and then influencing them at key points; doing so requires strategies that embrace the digital age” (Wright and Hinson 2008). Larry Weber, a renowned professional in implementing global public relations campaigns, also agrees that the communications world is moving in a drastically digital direction and in order to communicate effectively, one must understand this transformation (Wright and Hinson 2008).
Nair (2011) states, social media can be described as online tools where content, opinions, perspectives, insights, and media can be shared. Some people create content, while others lurk, observe, or disseminate content. At its core, social media is about relationships and connections between people and organizations.(p. 45) Due to so much information being shared through social media it has changed the way businesses interact with their business partners or vendors, businesses have also started to create new product because of the information that is available to them through social media, thus attaining higher profits. At the same time, because of social media and the amount of information that is shared through these services, businesses have been put in a position where they must be careful how they operate to keep their reputation and na...
The development and complete integration of the internet into everyday life has changed the modern perception of communication which, as a result, has changed the playing field for public relations practitioners everywhere. Social media opens new doors into the world of communicating and is undeniably useful for “anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization” (Horton, 2011). Through the successful creation of social media campaigns, an organization has the opportunity to create a positive public image, relationship, and lasting online presence that will benef...
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
The mission statement of LinkedIn impacts the performance and the reputation of the company where it promised to connect the world’s professionals and make them more productive and successful, where LinkedIn’s ...
The positioning and interests of other parties during the negotiations are as follows, in which Facebook Inc. and Salesforce.com Inc. are involved during the early stages, but Facebook Inc. did not support or assist LinkedIn during the negotiation, where Salesforce.com Inc. had stood by LinkedIn and it ultimately increased each of LinkedIn’s share value to approximately $200 from $182(Salesforce PMULBBD, 2016). The main motive of Microsoft acquiring LinkedIn was that the companies like Google and Facebook have their own social network websites, where as Microsoft does not have one, where Microsoft had thought about having it own social networking site for its future works and negotiated it for a better deal (Salesforce PMULBBD, 2016).
Before the first major social networking site SixDegrees.com was released in 1997, very few sites were established solely for the purpose of social connection. SixDegrees.com was a pioneering website for the future development of social networking websites because this website was the first to allow users to create profiles and display their online friends on their profile (Boyd & Ellison, 2007). Even though SixDegrees.com gained the support from millions of online users, the company eventually closed in 2000 because it failed to become a prosperous and stable business (Boyd & Ellison, 2007). After the closure of SixDegrees.com, a number of social networking sites were developed to reach a broad spectrum of online users. Online dating sites, business networking sites, educational networking sites, and social networking sites increased in popularity and demand because more people were gaining access to the
Social networks are increasing dramatically every year. Employers are turning to social networks because it is a tool to screen job applicant’s profiles. According to a survey conducted by jobvite.com (2013), 94 % of employers use social media profiles to recruit job applicants. This trend assists the applicants and recruiters. Job applicants should be judged by their social network profiles because social media give positive image about the candidate, prove the information in the resume, and help to identify if the person fits the culture of the company or not.
The objective of the site is to permit enrolled individuals to create and archive systems of individuals they know and trust professionally. A LinkedIn part's profile page, stresses occupation history and education, has proficient system news sustains and a predetermined number of adaptable modules. Basic enrollment for LinkedIn is free. System individuals are called "connections." LinkedIn propelled in May 2003, helped to establish by Reid Hoffman, a previous Executive Vice President responsible for business and corporate advancement for
Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms
The effectiveness of social approach is social media where health promotion campaigns raise an issue concerning for the world populations. For example
Parsons, A. (2013). Using social media to reach consumers: A content analysis of official Facebook pages. Academy of Marketing Studies Journal, 17(2), 27-36. Retrieved from http://0-search.proquest.com.mylibrary.qu.edu.qa/
With social media’s rise in popularity, consumers were given another platform, a viral one, to discuss companies and their products/services. While the main focus of public relations has always been to promote communication and goodwill, the practice also promotes publicity for their clients. With the growth from traditional tools to more sophisticated tactics like video news releases, webcasts, blogs, and social networking, public relations has been able to transform its effectiveness in just a few short years. Any company that does not include the use of social media, is missing the opportunity to obtain valuable information about their brand while also losing a chance to spread its message on a platform that reaches
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
The growth of social networking is one of the fastest growing digital trends to exist. Many social networking sites boast with millions if not billions of members. Prominent examples of these social sites are Facebook, Twitter, and LinkedIn. Members of these networks use them daily to communicate, share various types of information or to collaborate with other members.